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Managing Facebook and Google Ads from a Single Dashboard — A Guide for Agencies

GTG CRM Team

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Table of Contents

Every day, media buyers at the agency have to:

  1. Open Facebook Ads Manager → check your Facebook campaign
  2. Open Google Ads Console → check your Google campaign.
  3. Open Google Sheets → combine data from 2 platforms
  4. Create reports for the client.

Result : It takes 1-2 hours/day just to report, and there's a high risk of errors when compiling data manually.

GTG CRM Ads Dashboard — Facebook + Google in One Screen

Image_17-3-26_at_11.04.webp

Connect your account (only once)

  1. Facebook Ads : Go to GTG CRM → Ads → Connect Facebook Ads Account → Log in → Authorize
  2. Google Ads : Similarly → Connect Google Ads Account → Login → Authorize

Once connected, all campaigns from both platforms will appear on a single dashboard.

Comprehensive Dashboard

One look — all metrics:

Metric Facebook Google Total
Impressions 150,000 80,000 230,000
Clicks 3,200 2,100 5,300
CTR 2.13% 2.63% 2.30%
CPC 4,500 VND 6,200 VND 5,100 VND
Throughout 14.4M 13.0M 27.4M
Leads 120 85 205
CPL 120,000 VND 153,000 VND 133,600 VND

Instant insight : Facebook is cheaper than Google in terms of CPL → should I increase my Facebook budget? But Google leads convert better → should I stick with Google? The CRM-connected dashboard gives you the answer.

Create Campaigns from GTG CRM

No need to open a separate Ads Manager:

Facebook Campaign:

  1. GTG CRM → Ads → New Campaign → Facebook
  2. Select your objective (Traffic, Leads, Conversions)
  3. Setup Audience (location, age, interest)
  4. Upload Creative (photos/videos — created quickly using AI Image Studio)
  5. Set Budget → Launch

Google Campaign:

  1. GTG CRM → Ads → New Campaign → Google
  2. Choose a category (Search, Display, Shopping)
  3. Keyword Setup / Targeting
  4. Write ad copy (with AI Writer support).
  5. Set Budget → Launch

CRM Attribution — Know Which Ads Bring in Money

This feature is only available when the CRM is connected to Ads :

```

Customers click on Facebook ads.

Go to Landing Page (GTG CRM)

Fill out the form → Create a Contact in CRM

Contact with tag: utm_source=facebook, campaign=sale_tet_2026

Follow-up staff → Close deal = 50 million

REPORT: "Tet Sale 2026" Campaign → 50 million VND in revenue

```

Comparison : Facebook Ads Manager only shows you "120 leads". GTG CRM shows you "120 leads → 15 deals → 750 million VND in revenue".

Automated Reports for Clients

No need to compile from Google Sheets:

  1. Select the time period (week/month)
  2. Select the interval you want to report.
  3. Professional report template
  4. Send automated emails to clients (weekly/monthly)

Comparison: Personal Management vs. GTG CRM

Criteria Facebook + Google separately GTG CRM Ads Dashboard
Number of tabs to open 2-3 (+ Google Sheets) 1
Daily check/report time 1-2 hours 15 minutes
Cross-platform differentiation Crafts (Sheets) Automatic
Knowing which ads generate revenue ✅ (CRM attribution)
Retargeting from CRM data ❌ (CSV must be uploaded) ✅ Automatic sync
AI creates creativity. ✅ (AI Image Studio)
Additional costs $0 (but time-consuming) Included in the GTG CRM package

Workflow Agency - Managing 5 Clients from One Location

```

Client A (Fashion) → Workspace A → Facebook + Google Ads

Client B (Education) → Workspace B → Facebook + Google Ads

Client C (F&B) → Workspace C → Facebook Ads

Client D (Real Estate) → Workspace D → Google Ads

Client E (Spa) → Workspace E → Facebook Ads

```

Each client workspace is separate → data is isolated → but you manage everything from one GTG CRM account.

Price list

Package Price Ads Accounts Fit
Basic 199,000 VND/month 1 FB + 1 GG Freelancer
Beginning 449,000 VND/month Multi-accounts Small agency
Growth 639,000 VND/month Multi-accounts Average Agency
Professional 1,029,000 VND/month Unlimited large agency

GTG CRM does not charge a percentage fee on ad spend.

Conclude

Managing ads across multiple separate platforms is time-consuming for agencies to compile data and makes campaign performance difficult to assess. With GTG CRM, Facebook Ads, Google Ads, and CRM data are displayed on a single dashboard, allowing for clearer tracking of performance and revenue. This enables agencies to optimize budgets faster and significantly reduce daily reporting time.

Start Now

  1. Sign up for GTG CRM → 66,888 free credits
  2. Connect your Facebook Ads account (2 minutes)
  3. Connecting your Google Ads Account (2 minutes)
  4. View all campaigns in one dashboard.

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