GTG CRM vs HubSpot vs Salesforce - Which CRM is Right for Small Businesses in Vietnam?
GTG CRM Team
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Table of Contents
When searching for CRM software, two global names always come to mind: HubSpot and Salesforce . But are these American software options suitable for small businesses in Vietnam ? This article provides a detailed comparison of the three choices.
Overview
| GTG CRM | HubSpot | Steam | |
|---|---|---|---|
| Origin | Vietnam | America | America |
| Vietnamese language | ✅ Native | ❌ (English UI) | ❌ (English UI) |
| Object | SMB Vietnam | SMB → Enterprise | Enterprise → SMB |
| Starting price | 199,000 VND/month | $20/month (~500,000 VND) | $25/user/month (~625,000 VND) |
| Charge according to | Workspace (unlimited users) | User + Contact | User |
Detailed Comparison
1. Basic CRM (Contact + Deal)
| Features | GTG CRM | HubSpot Free | Salesforce Starter |
|---|---|---|---|
| Contact Management | ✅ Unlimited | ✅ 1,000 contacts (free) | ✅ |
| Sales pipeline | ✅ | ✅ (1 pipeline free) | ✅ |
| Custom Fields | ✅ | ✅ (limited free) | ✅ |
| Task management | ✅ | ✅ | ✅ |
| Import/Export | ✅ | ✅ | ✅ |
Review : All three are strong in basic CRM. HubSpot has a good free plan but is limited in many features.
2. Pricing & Licensing
| GTG CRM | HubSpot | Steam | |
|---|---|---|---|
| Basic Package | 199,000 VND/month | $20/month (~500,000 VND) | $25/user/month (~625,000 VND) |
| Charge users | ❌ Unlimited users | ✅ Charges per user (Pro+ package) | ✅ Charges per user |
| 5 employees, 12 months | 2.4 million/year | ~30 million VND/year (Pro) | ~37.5 million/year |
| Try it out | 66,888 credits (no time limit) | 14 days | 30 days |
The key difference : GTG CRM charges per workspace – adding more employees doesn't increase the price. HubSpot and Salesforce charge per user – more people = more money. With 5 employees, GTG CRM is 10-15 times cheaper.
3. Features Specific to Vietnam
| Features | GTG CRM | HubSpot | Steam |
|---|---|---|---|
| Electronic invoices (Decree 123) | ✅ | ❌ | ❌ |
| Connect to Zalo OA | ✅ | ❌ | ❌ |
| Connect with Shopee/Lazada/TikTok | ✅ | ❌ | ❌ |
| Vietnamese interface | ✅ Native | ❌ | ❌ |
| Payment in VND | ✅ | ❌ (USD, international card required) | ❌ (USD) |
| Vietnamese support | ✅ | ❌ | ❌ |
| Suitable for the Vietnamese market | ✅ | Medium | Short |
The deciding factor : HubSpot and Salesforce do not support this:
- Zalo (the #1 chat channel in Vietnam)
- Shopee/Lazada/TikTok (major e-commerce platforms in Vietnam)
- Electronic invoices as regulated in Vietnam.
- Payment in VND
For Vietnamese SMEs, these are indispensable features.
4. Marketing & Automation
| Features | GTG CRM | HubSpot | Steam |
|---|---|---|---|
| Email Marketing | ✅ (Amazon SES) | ✅ (Free limit) | ✅ (Cloud Marketing, expensive) |
| Automation Workdraw | ✅ | ✅ (Pro+, $800/month) | ✅ (Enterprise, very expensive) |
| Landing Page | ✅ | ✅ (Pro+) | ❌ (Pardot required) |
| Social Media | ✅ | ✅ (Pro+) | ❌ |
| Facebook/Google Ads | ✅ | ❌ | ❌ |
| AI Writer | ✅ | ✅ (beta) | ✅ (Einstein, expensive) |
| AI Image | ✅ | ❌ | ❌ |
Review : HubSpot has full marketing features, but the Pro plan ($800/month) is too expensive for SMBs. GTG CRM includes everything from the Basic plan.
5. E-commerce
| Features | GTG CRM | HubSpot | Steam |
|---|---|---|---|
| Product Management | ✅ | ❌ | ❌ (Commerce Cloud, separate) |
| Order management | ✅ | ❌ | ❌ |
| Warehouse Management | ✅ | ❌ | ❌ |
| Connecting to e-commerce platforms | ✅ | ❌ | ❌ |
6. Live Chat & Chatbot
| Features | GTG CRM | HubSpot | Steam |
|---|---|---|---|
| Live Chat widget | ✅ | ✅ (free) | ✅ (Service Cloud) |
| AI Chatbot | ✅ | ✅ (basic free) | ✅ (Einstein Bot, expensive) |
| Zalo chatbot | ✅ | ❌ | ❌ |
| Facebook Messenger | ✅ | ✅ | ✅ |
In summary: Who should you choose?
| If you are... | Select |
|---|---|
| SMB Vietnam needs CRM + marketing + e-invoicing services. | GTG CRM |
| International startup, global customers. | HubSpot |
| Large businesses (500+ employees) | Steam |
| Agency VN, manages multiple clients | GTG CRM |
| Selling online (Shopee, Lazada) | GTG CRM |
| Need Vietnamese UI + Zalo | GTG CRM |
GTG CRM Price List
| Package | Price | Credits | Fit |
|---|---|---|---|
| Free of charge | 0 VND | 66,888 credits | Unlimited trial |
| Basic | 199,000 VND/month | 80,000 | Business with 1-3 people |
| Beginning | 449,000 VND/month | 192,600 | Business with 3-10 people |
| Growth | 639,000 VND/month | 275,000 | Company with 10-20 employees |
| Professional | 1,029,000 VND/month | 448,000 | Company with 20+ employees |
All packages: unlimited users - no per-user charges.
Conclude
HubSpot and Salesforce are powerful CRM platforms in the international market, but they aren't always suitable for the needs and specifics of small businesses in Vietnam. With reasonable costs, a Vietnamese interface, and features specifically designed for the local market such as Zalo, electronic invoicing, and multi-channel sales, GTG CRM becomes a more practical choice for many Vietnamese SMBs. This allows businesses to implement CRM, marketing, and customer service on a unified platform without investing in complex systems.
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