When deciding to invest in sales management software, e-commerce sellers often face three of the most popular options in the Vietnamese market: GTG CRM, Sapo, and Haravan. Each platform has its own strengths and serves different customer segments, making the choice a complex one.

According to statistics from seller forums and independent surveys, approximately 65% ​​of Vietnamese sellers have used or are currently using one of these three platforms. However, the switching rate between platforms is also quite high, with about 30% of users having changed software at least once in the past two years due to not finding a solution that suits their actual needs.

So how do you choose the platform that best suits your business size, industry, and strategy? This article will provide a detailed analysis and objective comparison of three platforms based on the most important criteria that sellers care about.

Introduction to the Three Platforms - Positioning and Target Audience

Before delving into a detailed comparison, it's essential to understand the origins, positioning, and target audience of each platform.

GTG CRM - An All-in-One Platform Integrated with AI

GTG CRM is a comprehensive business management solution developed in Vietnam with the vision of becoming a complete digital platform for SMBs and e-commerce sellers. Unlike competitors who focus primarily on e-commerce, GTG CRM positions itself as a fully integrated solution with various modules: in-depth customer management CRM, multi-channel e-commerce, legally compliant electronic invoicing, AI tools to support content marketing, and a professional data analytics and reporting system.

GTG CRM is primarily aimed at sellers who want to manage the entire customer lifecycle, from marketing and sales to after-sales service and data analysis, all within a single system. It's especially suitable for sellers who need to comply with electronic invoicing, want to leverage AI to optimize content, and require a true CRM tool for long-term customer nurturing.

Sapo - Experts in POS and retail

Sapo is one of the oldest sales management platforms in Vietnam, established in 2015. Sapo's most outstanding strength lies in its POS (Point of Sale) system for physical retail stores. If you have a showroom or offline store and need a sales management solution that integrates in-store and online channels, Sapo is a very strong option.

Sapo targets retail businesses with both offline and online channels, especially chain stores that need to synchronize data across multiple locations. However, Sapo focuses primarily on order and inventory management; its CRM and marketing features are still quite limited compared to more specialized platforms.

Haravan - An Omnichannel Platform for Large Scale

With over 10 years of experience in the industry, Haravan positions itself as an omnichannel platform for medium and large-sized e-commerce businesses. Haravan's strength lies in its deep integration with major marketplaces and its ability to manage complex operations across multiple sales channels simultaneously.

Haravan is suitable for businesses that have already reached a certain scale, sell on multiple e-commerce platforms and their own websites, require complex management tools, and are willing to invest more to obtain a stable system. However, Haravan is less suitable for new sellers due to its complexity and relatively high implementation costs.

Detailed Feature Comparison

1. Multi-Platform Order Management

Comment : All three platforms offer good multi-platform support. This is a basic feature that sellers need.

2. Inventory Management

3. Electronic Invoice

This is the biggest difference : GTG CRM has built-in electronic invoicing — from 2026, all household businesses and enterprises will be required to use electronic invoices. Sapo and Haravan require the purchase of separate invoicing software.

4. AI & Content Marketing

GTG CRM excels in AI : Sapo and Haravan focus on pure e-commerce, lacking integrated AI features. With GTG CRM, sellers can use AI to create content, product images, and chatbots—significantly saving time and costs.

5. CRM & Customer Care

⭐ GTG CRM is a true CRM : Sapo and Haravan only store basic customer information. GTG CRM has a sales pipeline, automated follow-up, multi-channel inbox, email marketing — a full range of professional CRM features.

6. Advertising & Marketing

Price Comparison Table

Who Should You Choose?

Conclude

After a detailed analysis of the three platforms, it's clear that there's no single best solution for everyone. The right choice depends on your stage of development, business model, and long-term goals.

If you have a physical store and need a powerful POS system.

Sapo is the best choice. Sapo's POS system is highly rated for its stability, ease of use, and comprehensive features necessary for in-store sales. If 70% of your revenue comes from offline stores and only 30% from online, Sapo will best serve your needs.

If you are a large-scale e-commerce business

Haravan, with its powerful omnichannel capabilities and sophisticated management features, can meet the needs of established businesses. Especially if you're selling on multiple marketplaces, have your own website with high traffic, and need a centralized management tool for your entire system, Haravan is a worthwhile option, despite its higher cost.

If you need an all-in-one solution with AI, CRM, and electronic invoicing.

GTG CRM is the perfect choice. It's the only platform that fully integrates e-commerce, in-depth CRM, legally compliant electronic invoicing, and AI tools to support content marketing. If your goals extend beyond sales to building long-term customer relationships, leveraging AI to optimize marketing costs, and preparing for electronic invoicing requirements from 2026 onwards, GTG CRM offers exceptional value.

The most important factor: Electronic invoices

This is a key difference that many sellers haven't fully grasped. From 2026, compliance with electronic invoicing will be mandatory. While Sapo and Haravan both require you to purchase separate invoicing software and manually integrate it, GTG CRM has built-in integration and fully automated the invoicing process. The cost savings and convenience from this feature are significant.

Finally, remember that switching platforms later will take a lot of time and effort. Therefore, choose a solution that not only suits your current needs but is also scalable and capable of meeting your needs for the next 3-5 years.

With a free trial and 66,888 free credits, you can experience the full GTG CRM for several months without committing to any costs. Take advantage of this opportunity to assess whether the platform is truly right for your business.