Edit and upgrade website sections by simply describing them in natural language — AI automatically updates content, layout, and images within GTG CRM.
GTG CRM Team · Product Team
June 14 2026

Table of Contents
A beautiful and high-converting website is a crucial asset for any business in the digital age. However, maintaining and continuously improving a website – updating its design, adding new features, testing different layouts – often requires the involvement of designers and developers, leading to significant costs and time. This is why many small and medium-sized businesses accept keeping their websites the same for months, or even years, even though they know it needs improvement.
The website builder in GTG CRM has helped businesses create and manage websites without needing programming knowledge. And with the AI Enhance Section feature, the next step has been taken: allowing you to upgrade, edit, or add functionality to any part of your website simply by describing what you want in natural language – no drag-and-drop, no component selection, no design knowledge required.
AI will understand your request, preserve all existing content, and regenerate the section with a new design or functionality according to your description.
Consider this scenario: you have a landing page running a campaign, but upon review, the service introduction section looks too simple compared to competitors. You want to make it more modern, add a gradient effect, and change the layout from one column to two. The traditional way would involve contacting a designer, waiting for a quote, waiting for a sketch, reviewing it, and then waiting for implementation. The entire process could take several days to a week.
Or another situation: you need to add a price comparison table to your service page but don't know how to do it yourself in the website builder because you're unfamiliar with the components. You'd have to stop, watch tutorials, or ask someone else – disrupting your entire workflow.
AI Enhance Section is designed to address precisely these two scenarios: quickly upgrading what you have and adding what's missing – all through a chat box right within the website builder.
In the GTG CRM WebBuilder interface, when you select any section on the page, a toolbar will display the "AI Enhance" button. Click it, and an input box will appear for you to describe the changes you want to make. AI will read the current content of the section, understand your request, and then generate a new version according to the description – in seconds.
What's important is that AI doesn't delete what's already there. All text, images, and information within the section are preserved. AI only changes the part you requested: the layout, colors, arrangement of elements, or adding new components. This is a key principle: the content is yours; AI only enhances the packaging.
The scope of AI Enhance Section is broad, covering both design edits and new feature additions. For design edits, you can request to modernize it with a gradient background, change the layout from two columns to three, add hover effects to cards, or simply make the section look more professional. AI understands qualitative requests like these and will provide suitable design choices.
For feature additions, you can ask AI to create a comparison table for three service packages (Basic, Pro, and Enterprise), add a testimonial section with customer photos and names, create an expandable accordion-style FAQ, or add a simple contact form directly within the section. These components typically require technical knowledge to add yourself, but with AI Enhance, you just need to describe it.
Furthermore, this feature is incredibly useful for quick A/B testing. When you want to test two different versions of the same section, you can use AI to generate the second version in seconds, compare them directly, and then decide which one to use.
Another strength of AI Enhance Section is its iterative editing capability. After AI generates a new version, if you're not entirely satisfied, you can continue to request further adjustments: "It's good, but the CTA button needs to be more prominent" or "The background color is too dark, make it a bit lighter." AI understands the context of previous requests and will fine-tune each detail through iterative feedback.
If, after multiple attempts, you're still not pleased, the Undo button allows you to revert to the original version instantly. Nothing is lost permanently – this is a safe testing environment to explore different design directions without risk.
AI Enhance Section revolutionizes how businesses maintain and grow their websites. Instead of relying on designers or developers for every minor change, marketing teams and business owners can proactively improve their websites at the pace of their strategy, without being limited by others' schedules or external hiring budgets.
Faster experimentation also means businesses can learn and optimize more quickly – testing multiple versions, seeing which ones perform better, and then continuing to improve. This provides a real competitive advantage in a market where rapid adaptation is key.
The AI Enhance Section feature is available in GTG CRM's WebBuilder. Simply open the website you are managing, select any section, click the AI Enhance button, and start describing the changes you want to make.
Log in at gtgcrm.com to get started. If you don't have an account yet, sign up for a free trial and immediately experience the ability to upgrade your website using natural language – no designer, no developer needed.











