Automation of 90% of the uniform ordering email process

For those in the uniform manufacturing service for businesses, sending quotation emails, catalogues, and running advertising campaigns to find customers seem to be the most daily and important tasks. However, as the number of customers increases, manual email management and separate advertising campaigns consumed a lot of time for Ms. Hanh, the owner of Hanh Uniform, with not much efficiency.

This article shares how GTG CRM has helped Ms. Hanh automate email sending and manage Facebook advertising, saving time and significantly increasing the number of returning customers.

Background: Email sending and advertising were both done manually

As the owner of a small uniform workshop, most of the staff are tailors. To save costs, Ms. Hanh had to manage marketing and customer acquisition herself, but these were mainly manual tasks:

• Drafting individual emails introducing new products and sending them manually via Gmail
• Storing customer lists in Excel, manually filtering them into groups.
• When wanting to run ads, having to spend extra costs to hire external services.

“Every time there was a new uniform collection, I had to manually send hundreds of emails and hire additional people from scratch, which was very time-consuming and costly,” Ms. Hanh shared.

Solution: GTG CRM helps consolidate everything into one platform

Upon researching, Ms. Hanh realized that GTG CRM could integrate both email marketing and Facebook advertising within the same system, without requiring much technical expertise. She decided to try it, and just one week after setup, everything changed.

1. Email Builder - Send professional emails in just a few minutes

Ms. Hanh used the AI Email Builder to create a campaign introducing new collections to businesses:

• Select a pre-existing email template, replace the logo and brand colors.
• Enter a short description: “Summer 2025 office t-shirt designs - Custom-made”
• AI automatically suggests attractive subject lines and content suitable for a professional tone.
• Add product images, and AI can even generate very natural uniform illustrations.

From the customer list saved in the CRM, she sent emails in bulk with just one click.

2. Automation Workflow - Automatic sending based on scenarios

GTG CRM allows her to create automated email sending scenarios based on cycles:

• Day 0: Send quotation and product catalogue email to new customers who message or fill out the contact form.
• Day 3: Send an email reminding them to view more offers based on their industry (restaurants, schools, offices, etc.).
• Day 10: Send a thank you email & invitation to order with a 10% discount code.

No more manual reminders, GTG CRM automatically triggers emails according to the predetermined schedule.

3. Facebook Advertising - Capture new leads daily within GTG CRM

Not stopping at emails, Ms. Hanh uses GTG CRM's Ad Campaign feature to run Facebook and Google ads.

• AI automatically suggests keywords, creates SEO-friendly titles and descriptions.
• Ads are directly connected to Landing Pages created within GTG CRM, with a form for receiving quotations.
• When a customer fills out the form, their information is automatically saved to CRM Contacts, ready for the follow-up email sequence.
• AI helps her create posts for Facebook ads, and even generate images to attach to the posts.

Moreover, all ad performance metrics on Facebook and Google are consolidated by GTG CRM into a visual dashboard, helping her monitor and make timely decisions.

Results after 2 months: More effective emails, cheaper ads

In just two months, by optimizing the email sending and advertising processes, the email open rate significantly increased (20%) and advertising costs were considerably reduced because she now runs them herself instead of hiring external services.

GTG CRM - The solution for small service businesses

GTG CRM helps individuals and small businesses operate their marketing like a professional team:

• Create email marketing using templates and AI, quickly, beautifully, and on-brand.
• Set up automations for scheduled email sending.
• Run Facebook/Google ads directly within the platform, connected to CRM & landing pages.
• Monitor all campaign performance on a single dashboard.

Conclusion

The story of Hanh Uniform shows that finding the right business support system is the key to success. With GTG CRM, marketing is no longer a burden but a smart operational foundation that helps you develop sustainably.