Digital Transformation "Big Players": Lessons from Petrovietnam & EVN for Vietnamese Businesses

When "Giants" Lead Digital Transformation – A Positive Signal for the Entire Economy

In the national digital transformation landscape towards 2025, with a vision to 2030, state-owned enterprises (SOEs) are considered the "locomotives" in the economy's digitalization journey. Under the direction of the Government and the State Capital Management Committee at Enterprises, large corporations like Petrovietnam and EVN are not just "applying" technology but also "leading" the trend of innovation, setting new operational benchmarks for the entire private sector.

At the macro level, digital transformation for SOEs is not simply about upgrading IT systems. It is about transforming operational models, where data becomes the center, and technology – especially AI (Artificial Intelligence), IoT (Internet of Things), Big Data, and ERP (Enterprise Resource Planning) – becomes the core tool to optimize management, production, and customer service.

The success of these "giants" is a strong affirmation that digital transformation is not a privilege of large-scale enterprises, but a mandatory direction for any business aiming to survive and thrive in the digital era.

While Petrovietnam and EVN are leading digital transformation at a national scale, GTG CRM is the platform that helps small and medium-sized enterprises "digitalize" with the same mindset – but with more optimal costs and resources.

Petrovietnam – Data and AI Help Optimize Operational Exploitation

For many years, Vietnam Oil and Gas Group (Petrovietnam) has implemented a series of technological initiatives, ushering its oil and gas exploration activities into the digital age.

By synchronously deploying AI, IoT, and Big Data, Petrovietnam can monitor exploration data in real-time, analyze pressure, flow, and temperature indicators to optimize operational adjustments. As a result, exploration costs at key fields like Bach Ho and Rong have decreased by 10–15%, while labor productivity and safety have significantly improved.

Concurrently, an integrated ERP system helps Petrovietnam unify all financial operations, manage inventory, assets, and supply chains on a single platform. This not only increases transparency but also supports real-time forecasting of production needs, costs, and revenue – a crucial factor in the oil and gas industry, which is subject to strong price and output volatility.

Furthermore, Big Data enables the group to analyze global market data, predict oil price trends, and adjust business strategies promptly.

As a result, Petrovietnam not only reduces resource losses but also optimizes productivity, efficiency, and decision-making capabilities – vital factors in a competitive global environment.

Lesson for Small Businesses: Data is Also Your "Oil Well"

Not every business has the scale of Petrovietnam, but any business has its own "data resources" – customer data, marketing campaigns, purchasing behavior, or market feedback.

With GTG CRM, small businesses can:

• Store and manage all customer data, transactions, revenue, and advertising on a unified platform.
• Utilize built-in AI to analyze customer behavior, suggest advertising content, email marketing, and optimized landing pages.
• Track multi-channel campaign performance (Google, Facebook, Zalo, Email…) through intuitive dashboards, helping business owners make quick and accurate decisions.

If Petrovietnam uses AI to optimize oil rigs at sea, then small businesses can use GTG CRM to "drill deep" into customer data – extracting real value from every interaction.

EVN – Comprehensive Digital Transformation in the Power Industry

From Power Substations to Offices – When Every Process is Digitized

Vietnam Electricity Group (EVN) is one of the pioneers in implementing comprehensive digital transformation at a national scale. Since 2021, EVN has begun building a comprehensive digital ecosystem, covering most operational areas: internal management, production, construction investment, business, customer service, and information technology.

One of the notable highlights is EVN Digital Office – the first electronic office system in the state-owned enterprise sector that allows for 100% electronic document processing, approval, and storage. As a result, millions of pages of paper and thousands of hours of manual work have been saved, while ensuring seamless connectivity between affiliated units nationwide.

In technical operations, EVN also applies UAVs (drones), AI cameras, and IoT sensors to monitor transmission lines and substations. AI-analyzed image data helps detect faults early, reduce maintenance time, minimize risks, and enhance the safety of the national power grid.

Notably, EVN has transitioned all electricity services to 100% online, from registration and connection to payment. The rate of cashless payments has reached over 99.5%, demonstrating the enterprise's effectiveness and high level of digitalization readiness.

Lesson for SMEs: Automation and Customer Experience are Key

You don't need to be a national corporation to implement automation – GTG CRM helps small businesses do the same on an appropriate scale:

• Automation Workflow:Set up scenarios for sending automatic emails, messages, or notifications when customers register, place orders, or do not respond.
• Unified Messaging:Consolidate all conversations from Facebook, Zalo, Gmail, WhatsApp... into one place for quick customer care without missing anything.
• Live Chat AI:Automatically suggest intelligent answers, collect customer information, and save it directly to the CRM.
• E-invoicing & Task Management:Supports managing invoices, contracts, and work progress, reducing administrative procedures and increasing internal efficiency.

EVN digitizes to serve 30 million households, while GTG CRM helps you digitize to serve each customer individually – accurately, quickly, and effectively.

The Government and the "Leading" Role of State-Owned Enterprises

The Vietnamese Government has clearly stated: "Digital transformation is no longer an option, but a mandatory path."

In the SOE Restructuring Plan for the period 2021–2025, the goal by 2030 is 100% of SOEs to complete comprehensive digital transformation, while disseminating transparent governance models, efficient operations, and data-driven decision-making.

The Committee for State Capital Management, the Ministry of Information and Communications, and the Ministry of Finance all emphasize the pioneering role of SOEs in:

• Applying digital technology to innovate governance.
• Standardizing processes according to international standards.
• Serving as a model for private enterprises in innovation.

However, digital transformation is not exclusive to the state sector. In the digital economy ecosystem, small and medium-sized enterprises (SMEs) account for over 97% of the total number of businesses in Vietnam, therefore they are the force that determines the national digital transformation speed.

GTG CRM – "AI Infrastructure" to Help Small Businesses Keep Pace with Digital Transformation

GTG CRM is developed with the goal of becoming a comprehensive AI platform for modern businesses, helping small and medium-sized enterprises carry out digital transformation steps similar to Petrovietnam and EVN but with minimal cost, time, and manpower.

One Platform – Many Integrated Modules:

• Landing Page Builder:Create SEO-optimized sales pages with AI for content writing, image generation, and automatic live chat.
• CRM:Manage customers, companies, tasks, invoices – all data centralized in one place.
• Messaging Hub:Consolidate all multi-channel messages (Facebook, Zalo, Gmail, WhatsApp…) with AI support for quick responses.
• Marketing & Ads AI:Assists in creating Google, Facebook, LinkedIn ads; suggests SEO-friendly titles, descriptions, and keywords.
• Automation Workflow:Automate customer care processes, scheduling reminders, sending emails, and internal notifications.
• Access Control:Assign user permissions, ensuring transparent management and data security.

Thus, instead of investing tens of billions of VND to build their own infrastructure, SMEs can leverage GTG CRM as a "unified digital transformation platform," bringing all marketing, sales, customer care, and operational activities into the digital environment within a few days.

Conclusion: Digital Transformation is Not Just Technology – It's a New Management Mindset

The stories of Petrovietnam and EVN show that digital transformation is not just about "installing software" or "using technology," but about restructuring the entire way businesses operate, make decisions, and serve customers.

The difference between the pioneers and the laggards lies not in scale, but in the mindset of mastering data and readiness for change.

GTG CRM was born to realize this for Vietnamese SMEs – turning digital transformation from a slogan into concrete action, enabling every business to operate like a "giant," even with a small team and a limited budget.

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