Multi-channel selling on e-commerce platforms is a mandatory strategy to increase revenue in the current era. Statistics show that sellers who sell on 3 or more platforms have an average revenue 4.5 times higher than those who sell on only one platform. However, this huge benefit comes with a significant challenge: managing orders from multiple sources.
If you are selling on Shopee, Lazada, and TikTok Shop simultaneously, you are probably too familiar with this scene: opening three different Seller Center tabs, constantly switching back and forth to check new orders, copying customer information to create shipping orders, and then returning to each platform to update order status. Each day goes by with 3 hours or more spent on these repetitive tasks, while you could be spending that time on customer care or developing new products.
So, is there a way to manage all orders from multiple platforms in a single place, automate repetitive tasks, and minimize errors? The answer lies in smart integration and synchronization.
Serious Problems When Manually Managing Multi-Platform Orders
According to a recent survey, 67% of Vietnamese sellers still manage multi-platform orders using manual methods, leading to a series of problems that directly affect revenue and reputation.
Wasting time with repetitive tasks
A workday for a multi-platform seller typically begins by opening three or more browser tabs: Shopee Seller Center, Lazada Seller Center, TikTok Shop Seller Center. Every time a new order comes in, they have to go to each platform to view the information, copy the order code, customer address, then switch to the website of the shipping provider like GHN or ViettelPost to create a delivery order. This process is repeated dozens, even hundreds of times per day, consuming 3 hours or more of the seller's time.
High risk of overselling due to unsynchronized inventory
The most serious problem is manual inventory management using Excel or paper. When a product is sold on Shopee, the inventory on Lazada and TikTok Shop remains unchanged unless the seller manually updates it. This leads to overselling: selling more than the actual quantity in stock. The result is order cancellations, customer compensation, and loss of reputation on the platform.
No overall view of business performance
When order data is scattered across different platforms, sellers cannot grasp the overall picture. They don't know which platform is generating the highest revenue, which products are selling best on each channel, or what time of day has the most orders. This lack of information makes business decision-making blind and inefficient.
High error rate in order processing
Manually copy-pasting information between systems always carries risks: delivering to the wrong address, entering an incorrect phone number, forgetting to update order status. Each small error can lead to customer complaints, affecting the shop's ratings and its ranking on the platform.
GTG CRM — Comprehensive Order Synchronization Solution for Multi-Platform Sellers
To thoroughly solve these challenges, GTG CRM provides an integrated multi-platform order management system that automatically synchronizes all orders from Shopee, Lazada, and TikTok Shop to a single dashboard. You only need one screen to track, process, and manage all orders from every sales channel, saving time, reducing errors, and increasing operational efficiency.
Step 1: Connect E-commerce Platforms (5 minutes)
In GTG CRM, go to Settings > Connect E-commerce Platforms, select the platform to connect:
- Shopee: Log in to your Shopee Seller account → grant permission → complete
- Lazada: Similarly — log in to Lazada Seller Center → authorize
- TikTok Shop: Connect via TikTok Shop Seller Center
Na het verbinden zullen alle nieuwe bestellingen automatisch in GTG CRM verschijnen binnen enkele minuten.
Stap 2: Bekijk & Verwerk Bestellingen Geconsolideerd
In Order Hub ziet u alle bestellingen van elke marktplaats in één tabel:
| Kolom | Beschrijving |
|---|---|
| Bestelnummer | Origineel bestelnummer van de marktplaats (bv. Shopee #2403150001) |
| Marktplaats | Icon Shopee / Lazada / TikTok |
| Status | Wachten op bevestiging → In verwerking → Onderweg → Voltooid |
| Klant | Naam, telefoonnummer, adres |
| Totaalbedrag | Orderwaarde |
Slim filteren: Filter op marktplaats, status, besteldatum — vind de te verwerken bestelling in 1 seconde.
Stap 3: Groothandel Verzending Aanmaken
U hoeft GHN/ViettelPost niet apart te openen:
- Selecteer meerdere bestellingen tegelijk (vink aan)
- Klik op "Verzendbestelling maken"
- Het systeem berekent automatisch verzendkosten, genereert verzendlabels en print verzendformulieren
- Volg de realtime verzendstatus direct in GTG CRM
Stap 4: Automatische Synchronisatie van Voorraad
Dit is de belangrijkste functie: wanneer een bestelling op Shopee wordt bevestigd, wordt de voorraad op alle marktplaatsen automatisch verminderd. Geen handmatige updates nodig, nooit meer oversellen.
Vergelijking: Vóór vs. Na Gebruik van GTG CRM
| Criteria | Vóór (handmatig) | Na (GTG CRM) |
|---|---|---|
| Bestellingen bekijken | 3 Seller Centers openen | 1 dashboard voor alle marktplaatsen |
| Verzendbestelling aanmaken | Kopiëren en plakken naar GHN | 1-klik bulkbestelling aanmaken |
| Voorraad bijwerken | Excel, handmatig bijwerken | Automatisch bij nieuwe bestellingen |
| Verwerkingstijd/dag | 3+ uur | 30 minuten |
| Risico op oversellen | Hoog | Bijna 0 |
Conclusie
Cross-platform order management doesn't have to be complicated and time-consuming. With GTG CRM, you can transition from discrete manual methods to an intelligent automation system in minutes. This not only saves you over 3 hours a day but also minimizes errors to near zero, avoids the reputational damage of overselling, and most importantly, provides a comprehensive overview of your entire business operations.
When repetitive tasks are automated, you'll have time to focus on what truly creates value: developing new products, improving customer service, optimizing marketing strategies, and scaling your business.
Sign up for GTG CRM today to receive 36,888 free credits, enough to manage thousands of orders and experience the full power of the integrated cross-platform system. No credit card required, no long-term commitment, just a few minutes to connect your e-commerce platforms and start managing orders from a single place.
Sign up for free and connect your e-commerce platforms now at gtgcrm.com
