Digital transformation "giants": Lessons from Petrovietnam & EVN for Vietnamese businesses

When “Giants” Lead Digital Transformation – Positive Signals for the Entire Economy

In the national digital transformation landscape towards 2025, with a vision towards 2030, state-owned enterprises (SOEs) are seen as the “leaders” in the economy’s digitization journey. Under the direction of the Government and the State Capital Management Committee at Enterprises, large corporations like Petrovietnam and EVN are not just “adopting” technology, but also “leading” the innovation trend, setting new operational standards for the entire private sector.

At a macro level, the digital transformation of SOEs is not merely about upgrading IT systems. It is about transforming operating models, where data becomes central, and technology – especially AI (Artificial Intelligence), IoT (Internet of Things), Big Data, and ERP (Enterprise Resource Planning) – become core tools to optimize management, production, and customer service.

The success of these “giants” is a strong affirmation that: digital transformation is not a privilege of large-scale enterprises, but a mandatory path for all businesses aiming to survive and thrive in the digital age.

If Petrovietnam and EVN are leading digital transformation at a national level, then GTG CRM is the platform that helps small and medium-sized enterprises “digitize” with the same mindset – but with more optimized costs and resources.

Petrovietnam – Data and AI Optimize Exploration Operations

For many years, Vietnam Oil and Gas Group (Petrovietnam) has implemented a series of technological initiatives, ushering oil and gas exploration into the digital era.

By synchronously deploying AI, IoT, and Big Data, Petrovietnam can monitor exploration data in real-time, analyze pressure, flow rate, and temperature indicators to optimize operations. As a result, operating costs at key fields such as Bach Ho and Rong have decreased by 10-15%, while labor productivity and safety have significantly improved.

Concurrently, an integrated ERP system helps Petrovietnam unify all financial operations, inventory management, assets, and supply chains on a single platform. This not only increases transparency but also supports real-time forecasting of production demand, costs, and revenue – crucial factors in the oil and gas industry, which is highly volatile in terms of prices and output.

Furthermore, Big Data enables the group to analyze global market data, predict oil price trends, and adjust business strategies in a timely manner.

As a result, Petrovietnam not only reduces resource leakage but also optimizes productivity, efficiency, and decision-making capabilities – essential factors in a globally competitive environment.

Lessons for Small Businesses: Data is Also Your “Oil Well”

Not every business is as large as Petrovietnam, but every business has its own “data resources” – customer data, marketing campaigns, purchasing behavior, or market feedback.

With GTG CRM, small businesses can:

• Store and manage all customer data, transactions, revenue, and advertising on a unified platform.
• Utilize integrated AI to analyze customer behavior, suggest optimized advertising content, email marketing, and landing pages.
• Track multi-channel campaign performance (Google, Facebook, Zalo, Email…) through intuitive dashboards, enabling business owners to make quick and accurate decisions.

If Petrovietnam uses AI to optimize oil rigs at sea, then small businesses can use GTG CRM to “dig deep” into customer data – extracting real value from every interaction.

EVN – Comprehensive Digital Transformation in the Electricity Industry

From Power Substations to Offices – When Every Process is Digitized

Vietnam Electricity Group (EVN) is one of the pioneering enterprises in comprehensive digital transformation at a national scale. Since 2021, EVN has begun building a comprehensive digital ecosystem, covering most operational areas: internal management, production, construction investment, business, customer service, and IT.

One of the notable highlights is EVN Digital Office – the first electronic office system within state-owned enterprises that allows for 100% electronic document processing, approval, and storage. As a result, millions of pages of paper and thousands of hours of manual work have been saved, while ensuring connectivity between affiliated units nationwide.

In technical operations, EVN also applies UAVs (drones), AI cameras, and IoT sensors to monitor transmission lines and substations. AI-analyzed image data helps detect early incidents, reduce maintenance time, minimize risks, and enhance the safety of the national power grid.

Notably, EVN has shifted all electricity services to 100% online, from registration and connection to payment. The rate of cashless payments has reached over 99.5%, demonstrating the enterprise’s efficiency and high level of digital readiness.

Lessons for SMEs: Automation and Customer Experience are Key

You don’t need to be a national corporation to adopt automation – GTG CRM helps small businesses do the same on a suitable scale:

• Automation Workflow: Set up automated email, message, or notification scenarios when customers register, place orders, or do not respond.
• Unified Messaging: Consolidate all conversations from Facebook, Zalo, Gmail, WhatsApp… into one place for quick customer care, ensuring no one is missed.
• Live Chat AI: Automatically suggest intelligent responses, collect customer information, and save it directly to the CRM.
• E-invoicing & Task Management: Supports invoice and contract management, and work progress tracking, reducing administrative procedures and increasing internal efficiency.

EVN digitizes to serve 30 million households, while GTG CRM helps you digitize to serve each customer – accurately, quickly, and efficiently.

Government and the “Leading Role” of State-Owned Enterprises

The Vietnamese Government has clearly defined: “Digital transformation is no longer an option, but a mandatory path.”

In the SOE Restructuring Plan for the period 2021–2025, the goal for 2030 is that 100% of SOEs will complete comprehensive digital transformation, simultaneously disseminating models of transparent governance, efficient operations, and data-driven decision-making.

The State Capital Management Committee, the Ministry of Information and Communications, and the Ministry of Finance all emphasize the pioneering role of SOEs in:

• Adopting digital technology to innovate management.
• Standardizing processes according to international standards.
• Serving as an example for private enterprises in innovation.

However, digital transformation is not exclusively for the state sector. In the digital economic ecosystem, small and medium-sized enterprises (SMEs) account for over 97% of the total number of enterprises in Vietnam, therefore they are the force determining the national digital transformation speed.

GTG CRM – “AI Infrastructure” to Help Small Businesses Keep Pace with Digital Transformation

GTG CRM is developed with the goal of becoming a comprehensive AI platform for modern businesses, helping small and medium-sized enterprises undertake digital transformation steps similar to Petrovietnam and EVN, but with minimal cost, time, and human resources.

One Platform – Multiple Integrated Modules:

• Landing Page Builder: Create SEO-optimized sales pages with AI-generated content, images, and automated live chat.
• CRM: Manage customers, companies, tasks, invoices – all data centralized in one place.
• Messaging Hub: Consolidate all multi-channel messages (Facebook, Zalo, Gmail, WhatsApp…) with AI support for quick responses.
• Marketing & Ads AI: Supports creating Google, Facebook, LinkedIn ads; suggests SEO-optimized titles, descriptions, and keywords.
• Automation Workflow: Automate customer care processes, scheduling reminders, sending emails, and internal notifications.
• Access Control: Assign user permissions, ensuring transparent management and data security.

Thus, instead of investing tens of billions of dong to build their own infrastructure, SMEs can leverage GTG CRM as a “unified digital transformation platform,” moving all marketing, sales, customer care, and operational activities to the digital environment within just a few days.

Conclusion: Digital Transformation Is Not Just Technology – It’s a New Management Mindset

The stories of Petrovietnam and EVN demonstrate that digital transformation is not just about “installing software” or “using technology,” but about restructuring the entire way a business operates, makes decisions, and serves customers.

The difference between pioneers and laggards lies not in scale, but in the mindset of mastering data and readiness for change.

GTG CRM is born to realize this for Vietnamese small and medium-sized businesses – turning digital transformation from a slogan into concrete action, enabling each business to operate like a “giant,” even with a small team and limited budget.

CTA – TRY GTG CRM NOW

Start your digital transformation journey today.

Experience GTG CRM for 14 days free – the comprehensive AI platform that helps your business operate smarter, more economically, and more efficiently.