As customer behavior evolves daily, personalizing the experience is no longer an option, but a matter of survival for every brand. In the age of AI, businesses that leverage data and technology to gain a deeper understanding of their customers are leading the way.

According to a report from Pragmatic Digital, three global brands – Nike, L'Oréal, and Starbucks – are prime examples of applying AI marketing to optimize advertising, predict purchasing behavior, and retain customers.

The result: significantly increased revenue, strengthened customer loyalty, and a more personalized brand experience than ever before.

Context: As data becomes the new "competitive weapon" in marketing.

Previously, marketing relied heavily on intuition and creative ideas. But now, data and AI have completely transformed how brands reach customers.

From identifying potential buyers to determining when they are ready to make a decision, everything can be predicted by AI.

Three pioneering brands —Nike, L'Oréal, and Starbucks— have demonstrated that, by combining data, creativity, and technology, businesses can transform marketing into a sustainable growth tool, rather than just an advertising expense.

Nike - Personalizing your sports experience with AI

Nike is a leading global sports brand, renowned for its "Just Do It" philosophy and its ability to connect emotionally with sports enthusiasts. But beyond its inspiring campaigns, Nike is also one of the companies that applies the most advanced data technology in marketing.

How Nike applies AI

Nike uses AI and analyzes user behavior data from the Nike Run Club app, website, and e-commerce platforms to understand each individual: how much they run, what products they like, and when they usually make purchases.

The Nike Run Club app interface from Nike.

Source: Nike Run Club

From there, the AI system automatically personalizes marketing messages, for example, sending emails or push notifications suggesting suitable shoes for frequent trail runners, or offering special deals to loyal customer groups.

Results achieved

According to internal reports, the AI-driven personalization strategy has helped Nike significantly increase engagement rates and revenue from online channels, while maintaining long-term relationships with consumers through deeply personalized experiences.

L'Oréal - AI helps personalize beauty for each customer.

L'Oréal , the world's largest cosmetics company, positions itself as a "Beauty Tech" enterprise: combining technology and beauty to serve millions of women and men worldwide.

How L'Oréal applies AI

L'Oréal develops tools like ModiFace – an AI application that allows customers to try on lipstick colors, hair colors, or makeup styles directly on their phones using facial recognition technology.

L'Oréal's ModiFace allows users to try on lipsticks using AI.

Source: Allure

In addition, the AI system analyzes skin characteristics and purchasing behavior to recommend personalized products, for example, suggesting skincare lines suitable for the climate and humidity where the customer lives.

Results achieved

Since implementing this technology, L'Oréal has seen a significant increase in conversion rates and customer satisfaction, particularly in the e-commerce channel. They are not only selling products, but also becoming personalized beauty consultants for each user.

Starbucks - Predicting purchasing behavior with AI.

As the world's largest coffee chain, Starbucks is renowned not only for its in-store experience but also as a master at applying data to personalize marketing.

One of the Starbucks stores

How Starbucks applies AI

Starbucks developed Deep Brew AI, a data platform that helps predict individual customer purchasing habits based on transaction history, weather, geographic location, and even the time of day.

As a result, each customer who opens the app sees different drink suggestions or offers, for example, a suggestion of iced coffee for a hot day, or a warm drink for a winter morning.

Results achieved

AI helps Starbucks increase repeat purchase rates and average revenue per customer (ARPU), while maintaining strong relationships through the Starbucks Rewards program.

This is a prime example of how AI can not only automate marketing but also create a genuine sense of care for each customer.

Lessons for small and medium-sized enterprises (SMEs)

One thing these three global brands have in common is that AI helps them understand their customers better than ever before.

• Nike uses AI to personalize the shopping experience.
• L'Oréal uses AI to transform product selection into an enjoyable experience.
• Starbucks uses AI to "predict" customer demand.

These things not only help increase revenue but also build customer loyalty – a vital element for any business.

SMEs can learn that AI is no longer a distant dream. Even without a multi-million dollar budget, businesses can still leverage AI to:

• Suggest products suitable for each customer group.
• Automate care and repurchase reminders.
• Analyze behavior to launch campaigns at the right time.

GTG CRM - Bringing the power of AI Marketing closer to SMEs

Inspired by global brands, GTG CRM integrates AI marketing tools to help small businesses automate personalization processes in a simple way.

With GTG CRM, you can:

• AI Assistant: Ask questions, receive reports, and get marketing strategy suggestions based on real data from your business operations.
• AI Content Builder: Create engaging advertising content, SEO-optimized landing page content, personalized emails, customer message responses, and social media posts for each customer group.
• Automations: Automatically send emails, messages, and offers tailored to individual behavior.
• AI creates brand identity: generating logo, mission, vision, and core values for your business.
• AI image creation: Easily create illustrations for articles or landing pages with just a few commands.

As a result, SMEs can do marketing that is "as smart as Nike, as sophisticated as L'Oréal, and as approachable as Starbucks" without needing a technical team or large costs.

Conclude

Case studies of Nike, L'Oréal, and Starbucks demonstrate that AI is not just technology, but a lever for building deep relationships with customers. These three brands have transformed data into emotions, and emotions into loyalty – the most enduring value in business.

With GTG CRM, small businesses can do the same: apply AI to understand customers, personalize the journey, and turn each marketing campaign into a memorable experience.