Why has consumer behavior changed?

The development of technology, the entry of Gen Z and Gen Alpha into the market, and changes in lifestyle have reshaped how Vietnamese people consume. Modern consumers not only seek quality products but also desire personalized experiences and transparency. Below are five key consumer trends that businesses need to understand:

Consumers care about the experience, not just the product.

Today's customers are not only concerned about product quality but also value a complete shopping experience. A user-friendly website interface, fast response times, or a personalized thank-you message can make a big difference in purchasing decisions. Factors that contribute to a good experience include:

• User-friendly website interface : The website needs to be easy to use, load quickly, and be optimized for mobile devices. According to statistics, over 60% of users in Vietnam access the internet via mobile phones.
• Quick response : Customers expect a response within 24 hours, especially on channels like Zalo, Facebook, or email.
• Personalization : A greeting using the customer's name or a birthday offer can increase customer retention rates by up to 20%.

You can use tools like GTG CRM to create mobile-optimized landing pages in just minutes, without needing any programming knowledge.

Feel free to choose from the ready-made landing page templates available at GTG CRM.

You can set up automated welcome emails or thank-you messages after customers make a purchase.

You can easily create post-sales customer service emails.

Young people make purchasing decisions based on emotion, not just specifications.

Gen Z (born between 1997 and 2012) and Gen Alpha (born after 2012) are becoming the dominant consumer groups in Vietnam. They are not only interested in product specifications but are also attracted by brand value. Factors driving Gen Z and Gen Alpha's purchasing decisions include:

• Brand story : They want to know what the brand represents, for example, environmental protection, community support, or innovation.
• Design and experience : A product with attractive packaging or creative advertising content on TikTok can easily win them over.
• Empathy : They prioritize brands that convey sincerity and approachability.

You can use GTG CRM's AI tools to build content campaigns across platforms like Facebook and LinkedIn, focusing on your brand story.

GTG CRM's AI tools make it easy for you to create content and schedule posts.

You can schedule regular posts across multiple channels from a single platform to save time.

Schedule posts for social media channels without opening multiple tabs with GTG CRM.

Consumers do their own research, but they need guidance.

Over 70% of consumers in Vietnam conduct their own research before making a purchase (Source: Google Consumer Insights, 2025). They watch videos, read reviews, or compare prices before contacting businesses. However, they still need timely support to make decisions. You can support these customers in the following ways:

• Provide clear information : Create content such as blog posts, tutorial videos, or FAQs to answer questions.
• Specific CTAs : Call-to-action buttons such as "Free Consultation" or "Get a Quote" make it easy for customers to move to the next step.
• Timely follow-up : A gentle reminder email after a customer downloads a free document can increase conversion rates by 15%.

You can use GTG CRM to build a smart customer care workflow, eliminating the need for repetitive manual tasks every day.

Loyalty comes from after-sales service.

Today's customers not only want low prices but also expect a great post-purchase experience. GTG CRM suggests several things you can do to improve your customer service after the sale:

• A sincere thank you : A thank-you email or message after a purchase makes you feel valued.
• Product support : Detailed instructions or videos to help customers get the most out of the product.
• Appointment reminders : Send appointment reminder emails one day in advance to increase response rates and conversions.

Emails from GTG CRM templates help you effectively nurture customer relationships, increase satisfaction, and enhance brand experience.

Customers appreciate simplicity and transparency.

In an information-rich market, customers value brands that are simple, easy to understand, and transparent. They don't want to waste time with complicated forms or cluttered websites; what customers need is:

• User-friendly website : Clear design, fast loading speed, and optimized for mobile devices.
• Streamlined purchasing process : Reduces the number of steps required to complete a transaction.
• Transparent information : Provide clear pricing, return policies, or contact information.

You can use GTG CRM's product introduction page template, which has a user-friendly and attractive interface. You only need to change the content and images; GTG CRM will take care of the rest.

Conclude

By 2030, the Vietnamese consumer market will continue to change at an even faster pace. Businesses that fail to adapt to new trends will struggle to retain customers. Understanding this, we have created the GTG CRM platform. GTG CRM is an all-in-one platform that helps startups, small businesses, and individual entrepreneurs easily build their brand, attract customers, and achieve sustainable growth without needing a large technical team or budget.