Insights

Update new consumption trends in Vietnam in the period 2025 - 2030

Linh Do

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Table of Contents

Consumer behavior in Vietnam is changing rapidly, from the way consumers search for information, make purchasing decisions to their expectations of after-sales service. By 2030, businesses that fail to adapt to these trends will find it difficult to compete. In this article, GTG CRM will share 05 important consumer trends and how businesses, especially startups, can take advantage of the opportunity to break through, even with limited resources.

Why is consumer behavior changing? The development of technology, the entry of Gen Z and Gen Alpha into the market, along with changes in lifestyle have reshaped how Vietnamese people consume. Modern consumers not only seek quality products but also desire personalized experiences and transparency. Below are 5 key consumer trends that businesses need to grasp: Consumers care about the experience, not just the product Today's customers are not only concerned about product quality but also value a complete shopping experience. A user-friendly website interface, fast response times, or a personalized thank-you message can make a big difference in purchasing decisions. Factors that contribute to a good user experience include:
  • User-friendly website interface: The website needs to be easy to use, load quickly, and be optimized for mobile devices. According to statistics, over 60% of users in Vietnam access the internet via mobile phones.
  • Quick response: Customers expect a response within 24 hours, especially on channels like Zalo, Facebook, or email.
  • Personalization: A greeting with the customer's name or a birthday offer can increase customer retention rates by up to 20%.
    • You can use tools like GTG CRM to create mobile-optimized landing pages in just a few minutes, without needing to know programming.

      Consumer Trends

      Freely choose from available landing page templates at GTG CRM

      You can set up automatic welcome emails or thank-you messages after customers make a purchase.

      Consumer Trends

      You can easily create post-sales customer care emails

      Young people buy based on emotions, not just specifications

      Gen Z (born 1997 – 2012) and Gen Alpha (born after 2012) are becoming the dominant consumer groups in Vietnam. They are not only interested in product specifications but are also attracted by brand value. Factors driving Gen Z and Gen Alpha's purchasing decisions include:

      • Brand Story: They want to know what the brand represents, for example, environmental protection, community support, or creativity
      • Design and Experience: A product with beautiful packaging or creative advertising content on TikTok can easily win them over
      • Empathy: They prioritize brands that show sincerity and closeness

      You can use GTG CRM's AI tools to build content campaigns on platforms like Facebook, LinkedIn, and focus on the brand story.

      Consumer Trends

      GTG CRM's AI tool helps you easily create content and schedule posts

      You can schedule regular posts across multiple channels from a single platform to save time.

      Consumer Trends

      Schedule posts for social media channels without opening multiple tabs with GTG CRM

      Consumers do their own research but need guidance

      More than 70% of consumers in Vietnam research information themselves before buying goods (Source: Google Consumer Insights, 2025). They watch videos, read reviews, or compare prices before contacting a business. However, they still need timely support to make a decision. You can support radici customers in the following ways:

      • Provide clear information: Create content such as blog posts, tutorial videos, or FAQs to answer questions
      • Specific CTAs: Call-to-action buttons such as “Free Consultation” or “Get a Quote” help customers easily move to the next step
      • Follow-up at the right time: A gentle reminder email after a customer downloads a free document can increase conversion rates by 15%
        • You can use GTG CRM to build a smart customer care flow, without the need for repetitive manual work every day

          Loyalty comes from after-sales care

          Customers today not only want cheap prices but also expect Expecting a positive post-purchase experience. GTG CRM suggests some things you can do to care for your customers after the sale:

          • Sincere thanks: A thank-you email or message after the purchase makes customers feel valued
          • Product support: Detailed instructions or videos help customers get the most out of the product
          • Appointment reminders: Send appointment reminder emails one day in advance to increase response and conversion rates

          Emails from GTG CRM templates help you care for customers effectively, increasing satisfaction and brand experience.

          Customers love simplicity and transparency

          In an information-rich market, customers appreciate brands that are simple, easy to understand, and transparent. They don't want to waste time with complicated forms or cluttered websites; what customers need is:

          • Easy-to-use website: Clear design, fast loading speed, and mobile optimization
          • Short purchasing process: Reduce the number of steps needed to complete a transaction
          • Transparent information: Provide clear pricing, return policies, or contact information
            • You can use GTG CRM's product introduction page template with a user-friendly and beautiful interface; you only need to change the content and images, and let GTG CRM handle the rest

              Conclusion

              By 2030, the Vietnamese consumer market will continue to change at an even faster pace. Businesses that fail to adapt to new trends will find it difficult to retain customers. Understanding this, we created the GTG CRM platform. GTG CRM is an all-in-one platform that helps startups, small businesses, and individual entrepreneurs easily build their brand, attract customers, and achieve sustainable growth without needing a large technical team or budget.

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