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"Who on our team is performing well, and who is struggling?" — This is a question every manager asks, but the answer is often based on intuition or outdated monthly spreadsheets compiled manually, which become obsolete as soon as they are finished.
That ends today. GTG CRM has a Team & Member Performance section: KPIs for each person, drill-down for individual members, and 15 activity metrics directly derived from their actual work in the CRM — calls made, emails sent, deals created/closed, tasks completed. You see the right people, the right work, and the right numbers, in real-time, right within the system you're already using.
| Old Method | Consequences |
|---|---|
| Assessing the team based on intuition | Unfair rewards/penalties, loss of top performers |
| Compiling data into Excel at the end of the month | Time-consuming, outdated data, prone to errors |
| Not distinguishing between "leads received in period" and "leads currently held" | Inaccurate evaluations, difficult comparison between new and long-term employees |
| Unable to trace why an individual is underperforming | Uncertainty about where coaching or improvement is needed |
GTG CRM pulls data directly from actual activities within the CRM, consolidating it into a performance section — no manual input, no separate spreadsheets needed.
Quickly view the entire team: each member with key metrics and their achievement level against targets (KPIs).
Click on an individual to see details: KPI scorecard, activity log, workload — and even areas of "Needs Improvement" to note.
Metrics are based on actual actions within the CRM (calls, emails, deals, tasks...), so they reflect actual productivity rather than self-reported numbers.
The system clearly separates the number of leads a person received during the reporting period from the number of leads they currently hold at this moment — two different perspectives to avoid biased evaluations.
| Feature | Real Benefits for You |
|---|---|
| Team Overview by KPI | Make personnel decisions based on data, not intuition |
| Member Drill-Down | Coach the right people on their specific weaknesses |
| 15 Activity Metrics | Transparency and fairness in evaluations & rewards |
| Leads by Period vs. Current | Accurate evaluation for both new hires and veterans |
Navigate to the Team Performance section in the CRM, set up groups/goals/grading methods, and then open the performance tab to view. Need detailed steps? See the article Guide to Setting Up Member KPIs & Performance.
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60%
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GTG CRM Team
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