In today's fiercely competitive market, having a good product/service isn't enough. What's crucial is the ability to understand, interact with, and provide personalized and consistent customer care across all channels. This is why CRM (Customer Relationship Management) software has become the backbone of growth strategies for all businesses, especially SMEs and individual entrepreneurs seeking to optimize performance and costs.

Eliminate Lead Loss Barriers and Reduce Marketing Budget Losses

With GTG CRM, we redefine the role of CRM: it's not just a data storage location, but a unified marketing automation and multi-channel interaction management center, helping your business achieve comprehensive and sustainable digital transformation.

GTG CRM: Eliminating Lead Loss Barriers and Marketing Budget Waste

Before implementing GTG CRM, many SMEs faced three core problems that caused significant revenue losses:

• Lost Leads/Missed Interactions: Too many leads come in from ads, Zalo, and websites, staff can't respond in time or misses some, leading to the loss of potential customers.
• Fragmented Marketing Data: Customers interact across multiple channels (Ads, Social Media, Email), but the data is fragmented. Marketing and Sales teams lack a 360-degree view of the customer journey.
• Poor Advertising ROI Measurement: Inability to match advertising costs (Google Ads, Facebook Ads) with actual closed orders. Spending on ads but not optimizing the budget because it's unclear which campaigns are truly effective.

GTG CRM is designed to completely remove these barriers, focusing on maximizing marketing effectiveness and lead conversion.

Optimizing Multi-Channel Interaction: Understanding Customers 360 Degrees

Modern customers communicate across multiple platforms. GTG CRM's mission is to unify all these touchpoints.

Comprehensive Unified Multichannel Mailbox

GTG CRM solves the problem of scattered data by automatically synchronizing all interactions into a centralized system:

• Manage leads from all sources: Automatically collect leads from Facebook Lead Ads, Google Lead Form Extensions, landing pages, website chat , and key channels like Zalo OA.
• Unified Communication & History: All messages, comments, and interaction history from all channels are fully stored within the customer profile. Staff don't need to switch between applications, ensuring instant, professional responses and no missed interactions.
• 360-degree Customer Profile: From the first interaction and clicks on advertising campaigns to the order history, all information is clearly displayed. This allows the Sales and Customer Service teams to personalize the customer experience to the highest level.

Instant Lead Allocation, Increased Conversion Rate

Response time is critical. GTG CRM automatically categorizes and allocates leads to staff according to predefined rules (e.g., by region, by campaign, or rotation), ensuring leads are processed immediately and maximizing conversion rates.

Building a Professional Marketing & Sales Automation Process

GTG CRM helps SMEs transition from manual management to automated operations, increasing efficiency for both Marketing and Sales.

Marketing Automation: Automated Lead Nurturing

GTG CRM is a powerful tool for turning new leads into hot leads:

• Lead Nurturing Scenarios: Set up automated scenarios to send personalized email marketing and SMS messages to nurture hot/warm leads. This helps reduce the burden on the sales team and increase conversion rates over time.
• Lead Scoring: Automatically scores leads based on their interaction behavior (opening emails, clicking on landing pages, interacting on social media). The sales team focuses only on leads with the highest scores, optimizing time and resources.

Sales Pipeline Management: Optimizing Performance

• Progress Tracking: Visually monitor each sales opportunity through its pipeline. Managers can immediately see which opportunities are stalled or about to close, allowing them to make timely decisions to support or adjust the marketing plan.
• Automating Sales Tasks: Automatically create tasks, set follow-up reminders, and make calls, saving sales staff time on repetitive tasks and allowing them to focus entirely on closing deals.

In-depth Marketing Data Analysis with GTG CRM

GTG CRM is where data is consolidated for strategic analysis and decision-making, enhancing marketing effectiveness and reducing long-term advertising costs.

Transparent and Accurate Advertising ROI Report

• Channel Performance Measurement: GTG CRM allows CEOs/Managers to know exactly which leads from which ad campaigns have converted into actual orders. This helps eliminate budget allocations for underperforming campaigns and focus money on the most profitable channels (highest ROI).
• Multidimensional Lead Source Reporting: Provides over 30+ report types on Lead Sources, Employee Performance, Opportunity Status, etc., enabling accurate and real-time business data analysis.

Historical Interaction Data for Growth Strategy

• Analyzing customer behavior: 360-degree historical interaction data provides a foundation for marketing teams to analyze communication and purchasing trends, thereby creating more effective personalized content (SEO content) or advertising campaigns.
• Smart upsell/cross-sell: Easily identify customer groups who have purchased product A and bring them into the Marketing Automation scenario for product B, maximizing customer lifetime value (LTV).

Conclusion: Optimize Marketing - Increase Revenue with GTG CRM

GTG CRM is a tool specifically designed to address the marketing automation and interaction management challenges of SMEs. We are committed to:

• Integrated Multi-Channel Practice: Eliminating Lead Loss and Scattered Data.
• Optimize Marketing & Sales Performance: Help businesses automate operations, increase response speed, and boost conversions.
• Transparent Advertising ROI: Ensuring all marketing expenses are accurately measured.

GTG CRM is a smart choice that helps your business comprehensively manage marketing, sales, and customer service activities, creating a sustainable competitive advantage in the digital age.