In a highly competitive market, having a good product/service is not enough. What matters is the ability to understand, interact and care for customers personally and consistently across all channels. This is why CRM (Customer Relationship Management) software has become the "backbone" of every business's growth strategy, especially SMEs and individual entrepreneurs who are looking to optimize performance and costs.

With GTG CRM, we redefine the role of CRM: not just a place to store data, but also a unified multi-channel interaction and Marketing Automation management center, helps your business transform digitally in a comprehensive and sustainable way.

GTG CRM: Eliminate Barriers to Lead Loss and Marketing Budget

Before applying GTG CRM, many SMEs faced three core problems that caused serious revenue loss:

• Lost Leads/Missed Interactions: Too many leads from Advertising, Zalo, Website, employees do not respond in time or miss, leading to loss of potential customers.
• Marketing Data Analysis Disagreement: Customers interact through multiple channels (Ads, Social, Email), but data is fragmented. Marketing and Sales teams do not have a 360-degree view of the customer journey.
• Poor Advertising ROI Measurement: Unable to connect advertising costs (Google Ads, Facebook Ads) to actual closed orders. Spending money on Ads but not optimizing the budget because you don't know which campaign is really effective.

GTG CRM is designed to completely remove these barriers, focusing on maximizing Marketing effectiveness and Lead conversion.

Optimizing Multi-Channel Interactions: Understanding Customers 360 Degrees

Modern customers communicate across multiple platforms. GTG CRM's mission is to unify all these touchpoints.

In-Depth Unified Multi-Channel Inbox

GTG CRM solves the problem of scattered data by automatically synchronizing all interactions into one centralized system:

• Manage Leads from all sources: Automatically collect Leads from Facebook Lead Ads, Google Lead Form Extensions, Landing Page, Website Chat and important channels such as Zalo OA.
• Unify Communication & History: All messages, comments, and calendars Interaction history from all channels is fully stored in the customer profile. Employees do not need to switch between applications, ensuring instant, professional responses, and not missing any interactions.
• 360-degree Customer Profile: From the first interaction, clicked advertising campaigns, to closing history, all information is clearly displayed. This helps the Sales and Customer Service teams to personalize the customer experience at the highest level.

Instant Lead Distribution, Increase Conversion Rate

Response time is vital. GTG CRM automatically classifies and allocates Leads to employees according to pre-defined rules (e.g., by region, by campaign, or by rotation), ensuring Leads are processed immediately, maximizing conversion rates.

Building a Professional Marketing & Sales Automation Process

GTG CRM helps SMEs switch from manual management to automatic operation, increasing efficiency for both Marketing and Sales.

Marketing Automation: Automatic Lead Nurturing

GTG CRM is a powerful tool to turn new Leads into Leads Hot:

• Nurturing Scenario: Set up automated scenarios to send Email Marketing, personalized SMS to nurture hot/warm Leads. Help reduce the burden on the Sales team and increase conversion rates over time.
• Lead Classification (Lead Scoring): Automatically score Leads based on interaction behavior (opening Email, clicking on Landing Page, interacting on Social). The Sales team focuses only on the highest-scoring Leads, optimizing time and resources.

Sales Opportunity Management (Sales Pipeline) Optimize Performance

• Progress Tracking: Visually track each Sales Opportunity through the stages (pipeline). Managers can immediately see the Opportunities that are "blocked" or about to be "closed", thereby making timely decisions to support or adjust the Marketing scenario.
• Automating Sales Tasks: Automatically create tasks, remind customers to take care of and call, helping sales staff save time on repetitive tasks, focusing entirely on closing deals.

In-Depth Marketing Data Analysis with GTG CRM

GTG CRM is a place to consolidate data for analysis and strategic decision making, increase Marketing effectiveness and reduce long-term advertising costs.

Transparent and Accurate Advertising ROI Report

• Measure Channel Effectiveness: GTG CRM allows CEOs/Managers to know exactly which Leads from which Ads campaigns have converted into actual Orders. This eliminates budget for ineffective campaigns and focuses money on the channel that brings the highest return (ROI).
• Multidimensional Lead Source Report: Provides more than 30+ reports on Lead Source, Employee Performance, Opportunity Status, etc. to analyze business data accurately and immediately.

Historical Interaction Data for Growth Strategy

• Customer Behavior Analysis: 360-degree historical interaction data is the basis for the Marketing team analyze communication trends and purchase, thereby creating more effective content (SEO content) or personalized advertising campaigns.
• Smart Upsell/Cross-sell: Easily identify the customer group that purchased product A and include them in the Marketing Automation scenario for product B, maximizing customer lifetime value (LTV).

Conclusion: Optimize Marketing - Increase Revenue with GTG CRM

GTG CRM is a tool specifically designed to solve the challenges Marketing Automation and Interaction Management of SMEs. We commit to:

• Multi-channel Unification in Action: Eliminate lost Leads and scattered data.
• Optimize Marketing & Sales Performance: Help businesses operate automatically, increase response and conversion speed.
• Transparent Advertising ROI: Ensure all Marketing costs are accurately measured.

GTG CRM is a smart choice to help your business comprehensively manage Marketing - Sales - Customer Care activities, creating a sustainable competitive advantage in the digital age.