Google Ads User Guide on GTG CRM

1. Connect Google Ads Account

Step 1: Access Campaigns Menu

From the GTG CRM main screen, click on Campaigns in the menu bar.

Campaign menu

Step 2: Go to Account Settings

Click on Account Settings to connect your ad account.

Step 3: Select Google Platform

GTG CRM supports 2 main platforms:

  • Facebook Ads
  • Google Ads ← Select this option

Select platform

Step 4: Log in to Google Account

  1. Select your Google Ads advertising account
  2. Click Log in
  3. Choose the specific account you want to connect
  4. Click Connect Account

Select Google account

Step 5: Confirm Successful Connection

When you see the successful connection message, you're ready to create a campaign.

Connection successful

2. Create New Campaign

Step 1: Click "Create Campaign"

From the Campaigns screen, click the Create Campaign button.

Create campaign

Step 2: Select Ad Platform

Select Google Ads and click Continue.

3. Set Campaign Objectives

Step 1: Choose Campaign Objective

GTG CRM offers 3 main objectives:

Objective When to Use
Sales To increase direct sales
Leads To collect potential customer information
Web Traffic To increase website visits

Campaign objective

Step 2: Choose Conversion Goal

Example: Form Submit - when a customer fills out and submits a form, it's recorded as a conversion.

Step 3: Select Ad Channel

  • Search Ad: Ads displayed on Google search results
  • Display Ad: Ads displayed on Google's partner network

Step 4: Select Target Devices

Check the devices you want to target:

  • ☑️ Mobile
  • ☑️ Desktop
  • ☑️ Tablet

Channels and devices

Click Continue to proceed to the next step.

4. Targeting Setup

Step 1: Name Your Campaign

Give it a memorable name that's easy to search for later.

Campaign name

Step 2: Network Settings

Select ad networks:

  • Google Search Network: Ads displayed on Google Search
  • Google Display Network: Ads displayed on partner sites

Network settings

Step 3: Target by Location

Select the geographic areas you want to target:

  • By country
  • By province/city

Geographic location

Step 4: Target by Language

Select the language spoken by your target customers.

Language

Step 5: Demographic Settings

Customize your audience by:

Age:

  • ☑️ 18-24
  • ☑️ 25-34
  • ☑️ 35-44
  • ☑️ 45-54
  • ☑️ 55-64
  • ☑️ 65+ You can uncheck if not relevant

Gender:

  • ☑️ Male
  • ☑️ Female

Household Income:

  • Select income brackets that match your products/services

Demographics

Step 6: Set Campaign Dates

  • Start Date: Choose the date to start running ads
  • End Date: Choose the campaign end date

Campaign dates

Click Next to continue.

5. Create Ad Group

Step 1: Name Your Ad Group

Give it a name different from the campaign name for easy distinction and searching.

Ad group name

Step 2: Enter Landing Page URL

Enter the landing page URL - this page is important because:

  • AI will analyze the content to suggest keywords
  • AI will create ad content based on this page

Landing page URL

6. Keyword Setup

Method 1: Enter Keywords Manually

  1. Enter keywords one by one in the Keywords field
  2. Choose the keyword match type:
    • Broad Match
    • Phrase Match
    • Exact Match

Manual keywords

Method 2: Use AI Keyword Suggestions (Recommended)

  1. Enter the landing page URL
  2. Add initial suggested keywords (e.g., "Landing page", "Ad page", "Advertising")
  3. Click Get Keyword Suggestions
  4. Wait about 10-15 seconds
  5. Select relevant keywords and click Insert

AI keyword suggestions

Add Negative Keywords

Negative keywords help exclude irrelevant searches:

  1. Enter keywords you want to exclude
  2. E.g., If it's not accounting software, add "accounting" to negative keywords

Negative keywords

⚠️ Note: The keyword field cannot be empty, otherwise the ad will not be created.

Add Sitelinks

Sitelinks are additional links displayed below your ad:

  1. Click Add Sitelinks
  2. Fill in the details:
    • Text: The text displayed to customers
    • Path: The URL when clicked
    • Description: A brief description for the link

Sitelinks

⚠️ Note: All fields must be filled in.

Click Continue to proceed to ad creation.

7. Create Ad Content

Step 1: Enter Final URL

Enter the landing page URL that you want customers to visit when they click on your ad.

Final URL

Step 2: Create Headlines

Method 1: Manual Entry

  • Enter each headline into the fields
  • Each headline has a maximum of 30 characters

Method 2: AI Content Creation (Recommended)

  1. Click AI Generate Content
  2. The AI will analyze the landing page and create suitable headlines
  3. Review and edit if necessary

AI headline generation

Step 3: Create Descriptions

Method 1: Manual Entry

  • Enter the description content
  • Each description has a maximum of 90 characters

Method 2: AI Content Creation (Recommended)

  1. Click AI Generate Content
  2. The AI will generate descriptions that fit the character limit
  3. Review and edit if necessary

AI description generation

💡 Tip: GTG CRM's AI is highly accurate, generating content based on the landing page and the information you provide. Edits are usually minimal.

Click Continue to set your budget.

8. Budget Settings

Step 1: Choose Budget Type

  • Daily Budget: Easy to control daily spending (Recommended)
  • Total Campaign Budget: Flexible allocation over time

Budget settings

Step 2: Enter Budget Amount

E.g., 200,000 VND/day

Step 3: Choose Bidding Strategy

Standard Strategies:

Strategy Description Best For
Maximize Clicks Get the most clicks within your budget Increasing traffic
Maximize Conversions Get the most conversions Collecting leads
Maximize Conversion Value Get the most conversion value Optimizing ROI
Manual CPC Control the cost per click Cost control

Bidding strategy

Step 4: Set Cost Target (Optional)

  • For new campaigns: You can skip this step
  • After running for a while: Come back to set a specific cost target

9. Publish Campaign

Step 1: Review Information

Double-check all settings before publishing.

Step 2: Click "Publish"

Click the Publish button to create your campaign.

Publish

Step 3: Confirmation of Success

When you see the success message, your campaign has been created.

Campaign created

Step 4: Enable Campaign

Click Enable to activate your campaign and start running ads.

10. Add Ads to Existing Campaign

In addition to creating new campaigns, you can add ads to existing ones.

Step 1: Select "Existing Campaign"

On the campaign creation screen, select the Existing Campaign tab.

Existing campaign

Step 2: Choose Campaign

Select the campaign you want to add ads to.

Step 3: Review Settings

GTG CRM will display the existing settings:

  • Campaign objective
  • Targeting
  • Budget
  • You can change them if needed, otherwise click Continue

Step 4: Select Ad Group

  • Existing Ad Group: Select an existing group
  • Create New Ad Group: Create a new group

⚠️ Note: You cannot use the same name for a new ad group as an existing one.

Step 5: Set Keywords and Content

Similar to creating a new campaign:

  • Add keywords (manually or AI suggested)
  • Create ad content (headlines, descriptions)

Step 6: Publish

Click Publish to add the ad to the campaign.

Tips for Effective Use

About Keywords

  • Use AI suggestions to save time
  • Add negative keywords to avoid wasting budget
  • Start with Broad Match, then narrow down based on data

About Content

  • Let AI generate content first, then make minor edits if needed
  • Ensure your landing page has good content for accurate AI analysis
  • Create multiple ad variations for A/B testing

About Budget

  • Start with a small budget and increase gradually as you see results
  • For new campaigns, choose "Maximize Conversions" without a target CPA
  • After 2-4 weeks, review data and set an appropriate target CPA

About Tracking

  • Regularly check performance in GTG CRM
  • Compare between ad groups
  • Turn off underperforming ads

Frequently Asked Questions

Q: How many keywords do I need for an ad group? A: It's recommended to have 10-20 closely related keywords per ad group.

Q: How long does AI keyword suggestion take? A: It usually takes about 10-15 seconds.

Q: Can I edit a campaign after creating it? A: Yes, you can edit all settings after the campaign is created.

Q: What is the minimum budget? A: There is no mandatory minimum budget, but at least 100,000-200,000 VND/day is recommended to gather enough data.

Support

For further assistance, please contact:

GTG CRM - Simple and effective Google Ads management! 🚀