The current state of marketing tool application in businesses.

In recent years, marketing tools have become indispensable tools for many businesses. From small startups to medium and large companies, the application of marketing software helps save time, optimize budgets, and improve business efficiency.

However, many businesses still choose to purchase multiple separate tools at once or fail to fully exploit the power of marketing tools . They only "try out" some software without building a systematic and integrated marketing system.

Therefore, understanding the advantages and disadvantages of each marketing tool, as well as choosing the solution that best suits the needs and scale of the business, becomes a key factor for competing and achieving sustainable growth in the digital age.

Top 10 Marketing Tools You Should Try

1. GTG CRM

GTG CRM is an all-in-one marketing solution developed in Vietnam, targeting SMEs, online shop owners, or individuals who want a streamlined, cost-effective yet powerful tool. GTG CRM's highlight lies in its ability to integrate multiple features into a single platform, replacing the need to use 5-7 separate software programs.

GTG CRM website interface

Key features

GTG CRM provides comprehensive solutions to optimize business processes.

• Create professional landing pages: With an easy-to-use drag-and-drop interface, you can create professional landing pages, integrate AI support for writing SEO-optimized content, create eye-catching illustrations, and connect directly with customers via Live Chat, Messenger, and Zalo. This allows businesses to save significant costs and time.
• Intelligent CRM system: Automatically collects and stores customer information from multiple channels, ensuring no potential customers are missed. Additionally, you can flexibly modify information fields, giving you a clear and intuitive view of customer data.
• Multi-channel messaging management: Allows customer care via Facebook, Gmail, Zalo, WhatsApp, SMS, Yahoo, and Outlook on a single, convenient interface, integrated with AI to suggest professional responses to customers.
• Multi-channel social media management: Allows you to manage posts/videos on Facebook, LinkedIn, and YouTube, supporting fast AI-powered post and image creation and simultaneous uploading across multiple platforms, saving you up to 15 hours per week.
• Automations: Designing intelligent, automated customer care workflows for comprehensive customer service without the need for a professional sales team.
• Create professional email templates: GTG CRM provides ready-made templates; you only need to change the content and images to suit your needs. It also includes AI to generate polished email content, optimizing interaction via Gmail.
• Brand Identity: Supporting SMEs in building their brands quickly, from logo creation and mission definition to vision development, all within minutes, effectively solving the challenge of building brand identity.

GTG CRM with outstanding features combined with AI

Advantage

• User-friendly interface, supports a wide range of languages ​​worldwide.
• Integrating multiple features to meet all the essential needs of a business.
• With Live Chat, Zalo, and Messenger integrated directly into the landing page, users can bridge the gap with their customers.
• GTG CRM is easy to use; even those who have never run ads, lack technical expertise, or website design skills can operate it.
• Thanks to integrated AI, users can quickly write content, design landing pages, run ads, and much more in just a few steps.
• With extremely reasonable costs, starting at just $7.99/month (approximately 208,000 VND/month), businesses can also purchase additional add-ons as needed instead of paying for a fixed, large package.

Disadvantages

As a newly launched tool, it's not yet widely known.

Price

GTG CRM offers a variety of flexible pricing packages:

• Basic plan: $7.99/month ( approximately 208,000 VND )
• Starter: $17.99 (approximately 468,000 VND)
• Growth: $24.99 (approximately 650,000 VND)
• Professional: $39.99/month (approximately 1,040,000 VND)

See more about the price list.

2. Getfly CRM

Getfly CRM is a "made in Vietnam" customer management software aimed at SMEs, helping to manage sales, customer care, and automated marketing.

Getfly - A customer management system "made in Vietnam"

Key features

• Clear KPI management system: Businesses can easily assign targets to each employee and monitor progress, manage the customer journey to track the entire process from lead to sale, providing a comprehensive and detailed overview.
• Email and SMS marketing automation with pre-set scenarios: Ensure continuous customer nurturing without requiring significant manual effort.
• Create landing pages, manage customer feedback (especially useful for customer service), and manage project tasks to ensure the progress of marketing campaigns.
• Automated lead generation: Helps allocate potential customers to the right assigned staff member.

Advantage

Getfly's advantages include a relatively comprehensive system, reasonable costs for the Vietnamese market, and dedicated training support. The Vietnamese interface makes it easy for SMEs to get acquainted with the platform.

Disadvantages

Getfly is not suitable for large businesses; its customization and integration capabilities are limited. The interface is not very user-friendly and requires assistance to use advanced features.

Price

Packages range from 521,000 VND/month for 3 users to 1,651,000 VND/month for 50 users.

3. Ladipage

Ladipage is one of the most popular landing page creation platforms. Initially developed as a quick landing page creation tool, Ladipage has now expanded into a marketing ecosystem with many features supporting website and blog building, online sales, and customer management.

Key features

• Creating Landing Pages: With simple drag-and-drop functionality, suitable for those without programming skills, AI Landing Page automatically suggests layouts and content suitable for your product, shortening design time.
• Automated workflow: Create professional customer care scenarios, from sending mass messages to creating message sequences based on predefined scenarios.
• Advertising tool support: Includes banner ads, popup windows to increase conversions, and funnels to help create automated sales funnels.
• Basic CRM integration: Allows for storing and categorizing customers, combined with segmentation features to group audiences by behavior or characteristics.
• Help customers manage Sales activities: Including products, orders, promotions, and shipping documents.
• Overview reports (traffic, conversion rates, revenue): and customized reports to meet your needs.

Advantage

Ladipage has a large ecosystem, is trusted by many users, and offers numerous features for both marketing and sales.

Disadvantages

Although there is a free plan, it has many limitations, forcing users to upgrade to paid plans if they want to implement it effectively in the long term.

The builder interface is difficult to use, especially for those unfamiliar with design. Deep customization can sometimes be complicated.

Some advanced features (such as FunnelX or Dynamic Page) require users to invest time in learning how to use them. Additionally, the cost of leveraging the entire ecosystem can be high for small SMEs.

Price

• Core: 3,360,000 VND/person/year
• Grow: 1,800,000 VND/person/year
• Maximum: 1,440,000 VND/person/year

4. Misa Amis AiMarketing

Misa Amis AiMarketing is part of the MISA enterprise management software ecosystem – a familiar technology brand in Vietnam. This product was developed with the goal of supporting businesses in implementing marketing automation, optimizing the process of reaching and nurturing customers.

Amis AIMarketing website interface

Key features

• Mass email sending: Businesses can create emails using pre-made templates and send them to thousands of customers at once.
• Create professional landing pages: Users can quickly create engaging landing pages to showcase products, services, or run advertising campaigns.
• SMS Marketing: In addition to email, Misa Amis also supports sending SMS marketing messages to customers.
• Create a Form: Businesses can set up a registration form to collect customer information (email, phone number, needs, etc.).
• Workflow – Automated Customer Nurturing Script: A system that allows you to build automated action flows.
• Reporting & Performance Measurement: Misa Amis provides a detailed reporting system on campaign performance, such as email open rates, CTA clicks, and landing page conversion rates.

Advantage

Misa Amis AiMarketing's strength lies in its simplicity and focus. Small businesses don't need to combine multiple different tools; a single platform can manage email, SMS, landing pages, and workflows.

Disadvantages

However, this system lacks the robust AI support found in some other tools, and content personalization still relies heavily on marketers, requiring businesses to dedicate time to training employees to use the tool. Furthermore, the integrated channels are limited (primarily email and SMS), and not as diverse as other platforms.

Price

• Email Marketing: 2,900,000 VND/year (60,000 emails, 10,000 archived contacts)
• Starter: 8,900,000 VND/year (60,000 emails, 15,000 contacts, 10 automated scenarios)
• Standard: 15,900,000 VND/year (200,000 emails, 50,000 contacts, 25 automated scenarios)
• Professional: 31,900,000 VND/year (800,000 emails, 125,000 contacts, unlimited scripts)
• Enterprise: 63,900,000 VND/year (2,000,000 emails, 300,000 contacts, unlimited scenarios)
• Ultimate: Contact us for detailed pricing.

5. Pancake

Pancake is a multi-channel sales and marketing management software ecosystem developed in Vietnam. Instead of focusing on a single area, Pancake brings together many essential tools for e-commerce and retail businesses, from order management and website creation to chatbots, CRM, and internal social networks.

Pancake's website interface

Key features

• Pancake: Manages and interacts with customers across multiple social media platforms simultaneously, ensuring staff don't miss any messages or comments from customers.
• POS: A point-of-sale system that combines online and in-store sales, synchronizes orders, and optimizes advertising through purchase signals.
• Webcake: A tool to create websites or landing pages in minutes, helping shop owners have a professional "online storefront" without needing coding skills.
• Storecake: Supports building online stores with drag-and-drop functionality, making it easy to add products, create shopping carts, and optimize the shopping experience.
• Botcake: A chatbot with pre-written automated response scripts, enabling instant customer responses and reducing the workload of customer service staff.
• Pancake CRM: Stores and analyzes customer data, giving businesses a more comprehensive view of customer behavior and value.
• Pancake Work: An internal social networking platform that allows company members to exchange work-related information, manage tasks, and collaborate effectively.

Advantage

Pancake stands out for its comprehensive ecosystem. Instead of selling just individual software programs, Pancake offers a complete suite of tools, from message management and in-store sales to website building and CRM.

Disadvantages

However, each feature is a separate product, which can sometimes make management difficult, requiring users to familiarize themselves with multiple interfaces. Some features, such as creating landing pages or managing ads, are not yet fully robust and may encounter errors during testing. Pancake also lacks integrated ad-running features found on some other platforms.

Price

• POS: Free
• Multi-channel social media management: From 550,000 VND/3 users/6 months, price varies depending on the number of users and usage duration.
• Other products such as Storecake, Botcake, Pancake CRM, etc., are sold as separate packages; users need to contact us for specific pricing.

6. HubSpot

HubSpot is one of the world's most popular CRM and Marketing Automation platforms, particularly strong in inbound marketing. With its diverse ecosystem including Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub, HubSpot CRM helps businesses comprehensively manage customers, nurture leads, and optimize marketing campaigns.

HubSpot is the world's most popular CRM and marketing automation platform.

Key features

• Contact Management: Storing customer information, interaction history, website behavior, and email data.
• Email Marketing & Automation: Integrate tools for sending automated emails based on workflows and measure effectiveness through metrics such as open rate and click-through rate.
• Lead Scoring & Tracking: An automated lead scoring system based on behavior, helping businesses focus on their most promising potential customers.
• Marketing Hub: Supports creating landing pages, blogs, data collection forms, SEO optimization, and managing Google and Facebook ads directly from the platform.
• Sales Pipeline Management: Visual sales opportunity management using a Kanban board format, making it easy for the sales team to track progress and close deals.
• Reporting & Analytics: Powerful dashboards help you track revenue, marketing performance, and measure ROI for each campaign.

Advantage

HubSpot CRM's biggest advantage is that its free version is sufficient for small businesses to start managing customers, including storing contacts, sending emails, and tracking basic behavior.

Disadvantages

However, when businesses need advanced features, HubSpot's cost is quite high, especially the Professional or Enterprise plans. Another limitation is that if you're unfamiliar with inbound marketing, setting up workflows and automation in HubSpot can be challenging at first.

Price

• Free: Basic CRM with unlimited contact storage, email tracking, and deal pipeline.
• Starter: From $50/month (~1,250,000 VND), suitable for SMEs just starting with basic automation.
• Professional: From $800/month (approximately 20 million VND), includes advanced automation, customized reporting, and in-depth analytics.
• Enterprise: From $2,400/month (approximately 60 million VND), for large businesses with complex CRM and marketing needs.

7. Zoho

Zoho CRM is one of the world's leading customer relationship management solutions, part of the Zoho ecosystem with over 50 different business applications. Founded in 1996, Zoho is now present in over 180 countries and serves hundreds of thousands of businesses.

Zoho - A globally renowned customer management solution.

Key features

• Multi-channel customer management: Integration with email, phone, chat, and social media (Facebook, Twitter) allows businesses to interact with and track customers across multiple channels.
• Lead & Deal Management: Manage potential customers, track the pipeline, and automatically score leads based on behavior.
• Workflow Automation: Set up automated processes such as sending emails, assigning tasks, or assigning lead status to save time.
• AI Assistant (Zia): An AI assistant that helps predict sales, suggest next actions, and analyze customer sentiment from emails and conversations.
• Reporting & Analytics: Provides detailed reports and customizable dashboards to monitor sales, marketing, and customer service performance.
• Mobile CRM: A mobile application that helps sales staff easily update data, track progress, and communicate with customers directly on their smartphones.

Advantage

Zoho CRM has the advantage of being inexpensive, with a free version for up to 3 users , making it very suitable for startups and small businesses. It has a user-friendly interface, is easy to use, and is powerful with AI Zia supporting intelligent forecasting and analysis. Its ability to integrate with other Zoho applications (such as Zoho Mail, Zoho Books, Zoho Campaigns) is also a major advantage.

Disadvantages

However, the free version is quite limited in features. If businesses want to use more powerful features such as advanced automation or custom reporting, they need to upgrade to a higher plan, which is not cheap. Additionally, although the interface is user-friendly, integrating multiple Zoho applications simultaneously can be confusing for new users.

Price

Packages range from $14 per person per month to $52 per person per month.

8. ActiveCampaign

ActiveCampaign is a marketing automation software combined with CRM, launched in the US in 2003. This tool stands out for its powerful marketing automation capabilities , helping businesses personalize customer experiences and nurture leads effectively.

ActiveCampaign website interface

Key features

• Advanced Email Marketing: Allows you to create personalized email campaigns based on individual customer behavior.
• Marketing Automation: Create intuitive workflows using drag and drop, automating the entire customer journey from lead generation to closing the sale.
• Integrated CRM: Manages the sales pipeline, automatically assigns leads to sales staff, and updates deal status based on customer behavior.
• Customer segmentation: An automated system that divides customers into groups based on behavior, location, or purchase history.
• Machine Learning & Predictive Sending: AI predicts when customers are most likely to open emails and automatically sends them at that time.
• Cross-platform integration: Connects with Shopify, WooCommerce, Zapier, Facebook Ads, WordPress… ideal for e-commerce and digital marketing.

Advantage

ActiveCampaign offers powerful automation capabilities, making it particularly suitable for businesses that need to nurture leads and personalize email marketing at a high level. The tool also features an intuitive workflow interface that's easy to use right out of the box.

Disadvantages

However, ActiveCampaign does not offer a free version. Even the basic plan is relatively expensive compared to other options, which can be challenging for small startups. Additionally, because of its strong focus on automation, it might be overkill if a business only needs basic CRM features.

Price

Packages range from $29/month to $149/month.

9. Mailchimp

Mailchimp is one of the world's most popular email marketing and marketing automation platforms, launched in the US in 2001. Initially focused on email marketing, Mailchimp has now expanded into a versatile marketing tool, supporting everything from email and landing pages to simple CRM and multi-channel advertising.

Mailchimp - The world's most popular email marketing and marketing automation platform.

Key features

• Email Marketing: Offers hundreds of ready-made email templates, easily customizable with drag and drop.
• Marketing Automation: Automate email sending based on triggers such as new customer sign-ups, birthdays, first-time purchases, or abandoned shopping carts.
• Audience Management: Store and manage contact lists, tag customers to categorize them, and personalize messages.
• Landing Page & Form Builder: Integrates a simple landing page builder and email signup form.
• Basic CRM: Stores customer information, interaction history, and email open behavior. While not as powerful as a dedicated CRM, it's sufficient for SMEs.
• Reporting & Analytics: Detailed statistics on open rates, click-through rates, and unsubscribe rates help marketers optimize their campaigns.
• Cross-platform integration: Connects seamlessly with Shopify, WooCommerce, WordPress, Facebook Ads, Google Ads, Zapier, and more.

Advantage

Mailchimp stands out for its ease of use and numerous ready-made templates, making it suitable for beginners without requiring technical knowledge.

Disadvantages

Although there's a free version, upgrading Mailchimp becomes quite expensive as businesses grow . Advanced features like complex automation, A/B testing, or multi-channel support are only available on paid plans. Furthermore, Mailchimp's CRM is quite limited and not powerful enough to replace a professional CRM system.

Price

Free plan, paid plans ranging from $13/month to $350/month.

10. Hootsuite

Hootsuite is a globally renowned social media management platform, founded in Canada in 2008. This tool helps businesses and marketers manage multiple social media accounts on a single interface, saving time, maintaining brand consistency, and measuring the effectiveness of social media activities.

Hootsuite - A global social media management platform.

Key features

• Multi-channel social media management: Hootsuite supports most major platforms such as Facebook, Instagram, LinkedIn, Twitter(X), TikTok, and YouTube.
• Automated posting scheduling: Allows you to plan and schedule weekly and monthly media campaigns.
• Social Listening: Hootsuite allows you to track keywords, hashtags, and mentions to understand trends, customer feedback, or monitor competitors.
• Data analysis: Provides detailed reports on post performance, engagement, and follower growth.
• Team management: Grant permissions to multiple members to jointly manage social media accounts.
• Ad integration: Hootsuite integrates ad management across Facebook, Instagram, and Google Ads.

Advantage

Hootsuite is particularly strong in its ability to manage and analyze social media on a large scale, making it suitable for medium to large businesses or marketing agencies.

Disadvantages

Hootsuite is quite complex for beginners, with a feature-rich interface that can be confusing. Furthermore, Hootsuite is not cheap, especially when adding more team members. Advanced analytics and social listening features are only available on the premium plan.

Price

Packages start from $99/month .

Conclude

Each tool on the list has its own strengths and limitations. Businesses need to carefully consider their actual needs, budget, and operational team to choose the most suitable solution. If you are an SME or online shop owner looking for a streamlined, easy-to-use, and cost-effective tool that still covers key activities from landing pages, email marketing, social posting to CRM management and automation, then GTG CRM is definitely a worthwhile option.