What is a Landing Page?

A landing page is a standalone web page, usually designed with a single goal: converting visitors into leads or orders.

Unlike an overall website with many pages and menus, a landing page focuses on a clear call to action (CTA). For example: fill out a form, register, download a document, or buy now. Because of this focus, landing pages often bring much higher conversion rates.

Never created a landing page before? Don't worry, with today's support tools, even beginners can get started.

Why do small businesses need Landing Pages?

In the digital business environment, advertising is increasingly competitive. Small businesses with limited budgets need effective channels to optimize costs.

Landing page is a tool:

• Increase conversion rate: Focused message, clear CTA, less distraction for customers.
• Save advertising budget: Higher ROI when ads lead directly to a dedicated landing page.
• Build credibility: A beautiful and professional landing page creates an immediate sense of trust.
• Easy to track and optimize: Because it focuses on just one action, businesses can easily measure and improve results.

How to have a beautiful & SEO-standard Landing Page?

To create a truly effective landing page, there are 5 important factors:

• Intuitive, industry-appropriate design: Template should be suitable for the product/service.
• Clear, concise content: Attractive title, short description, prominent CTA.
• High-quality images: Represent the product correctly, increase professionalism.
• SEO standards & fast speed: The page needs to be optimized according to Google Lighthouse, search-friendly.
• Interactive elements: Such as registration form, live chat, or introductory video.

However, to do all the above elements is not easy if you do not have your own technical team or designer. This is where GTG CRM's AI-integrated Landing Page Builder comes into play.

GTG CRM's Landing Page Builder - A solution for every small business

GTG CRM offers an all-in-one landing page builder, to help you create a professional landing page in minutes:

• A wide variety of templates: ready-made designs for many industries (F&B, retail, services, education, real estate...).
• Easy drag and drop: intuitive editing, no technical skills required.
• AI generates SEO-standard content: suggests titles, descriptions, and CTAs to help achieve a Google Lighthouse Score of 85+.
• AI generates images: support when you don't have a suitable product image.
• Custom domain: attach a brand domain name to increase credibility.
• Live Chat integration: customers can chat right on the landing page - and you can easily manage and respond to messages directly from the module Messaging of GTG CRM.
• Connect with Campaigns: From the landing page, you can immediately deploy advertising Google Ads in the module Campaigns, turn the landing page into a complete customer attraction channel.

All in one platform – for small businesses that want to do marketing fast – compact – effective.

See more ways to create a GTG CRM Landing page right here!

Conclusion

In the digital age, landing pages are not only a marketing tool, but also the “first door” for customers to enter your purchasing journey. With GTG CRM's AI-integrated Landing Page Builder, all technical and cost barriers are removed .

Whether you are an online shop owner, a new startup or an SME, owning a SEO-standard landing page, ready to close customers today is no longer far away .