The real estate market is gradually stabilizing, what should businesses do?

The first months of 2025 witnessed a clear recovery of the real estate market in Vietnam. Search volume for apartments, townhouses, and land plots increased sharply, while advertising costs to capture leads nearly doubled. According to a report from Batdongsan.com.vn, demand increased by more than 25% compared to the same period, but the cost of reaching customers is becoming more expensive.

This shows that real estate businesses need a new strategy, not only to save budget but also to optimize sales performance in a highly competitive period.

Real Estate Situation 2024-2025: Demand increases but challenges are greater

Recent real estate news continuously emphasizes an important trend: customers are researching online more, in more detail, and more meticulously. According to Google Real Estate Report, 90% of homebuyers research projects online before contacting sales.

This means:

• Project content must be clear and persuasive
• Landing pages must be conversion-optimized
• Sales must respond very quickly
• Businesses need data to track the customer journey

In this context, real estate software becomes an essential tool for maintaining stability and optimizing operations.

Why do many projects fail from the first week of launch?

Although the market shows positive signs, real estate businesses still face three familiar "bottlenecks":

Unattractive marketing content

Customers increasingly want to see detailed information, price analysis, and utility comparisons, but many advertisements do not meet expectations.

Scattered leads - slow sales processing

Messages from Facebook, Zalo, hotlines, etc., come from many sources, causing customer care to be interrupted.

No long-term customer nurturing system

Real estate customers do not make decisions immediately. If not followed up, regularly cared for, or cared for at the right time, businesses are very likely to lose hot leads.

These limitations cause many projects to lose their advantage from the very first stage.

Real Estate Software - The Solution for Cost and Efficiency

Businesses turn to software not because of trends, but due to actual needs:

• Reduce marketing costs by increasing conversion
• Transparent and scientific lead tracking
• Reduce missed customers
• Shorten response times
• Help sales teams care for customers more professionally

One of the prominent platforms for real estate businesses is GTG CRM, a solution that unifies marketing, sales, and customer care.

Learn more about GTG CRM's full feature set

GTG CRM - Real Estate Software Solution for the New Competitive Era

GTG CRM is not just a data storage place but a closed process, accompanying businesses from project preparation to customer deposit. That's why many businesses choose GTG CRM as their central real estate software to optimize operations.

Here's how a real estate business can use GTG CRM to standardize and accelerate the entire sales process:

Build project brand identity from the very first steps

Before running ads or reaching out to customers, the project needs a clear identity and persuasive descriptive content. This is where GTG CRM comes into play:

• Brand Identity AI helps create project logos, colors, and brand stories
• AI Content helps write Facebook and LinkedIn posts describing the project's location, amenities, legal status, and highlights
• AI Image generates illustrative images to quickly provide marketing teams with resources for communication campaigns

This is especially useful for projects that need to launch quickly, when the marketing team has not yet completed the official documentation from the investor.

Watch now how to create brand identity with Brand Identity

Attract interested customers with synchronized content and communication channels

Instead of manually writing each post, marketing teams can:

• Use AI Social Post Writer to create content introducing the project, analyzing the market, and highlighting competitive advantages
• Post simultaneously on multiple platforms (Facebook, Zalo OA, LinkedIn, YouTube) via Social Hub

This helps businesses maintain a consistent communication pace, a crucial factor for coverage when a new project is launched.

See detailed instructions on how to use GTG CRM's Social Hub

Capture leads with professional Landing Pages

When customers start to show interest, the Landing Page becomes an important "touchpoint" to determine whether they will leave their information or not. GTG CRM supports businesses to:

• Create Real Estate Landing Pages independently with a conversion-optimized layout from SEO-ready templates
• Have forms to register for property viewings or receive price lists
• Have AI to generate attractive images and content
• Customize with a private domain

Landing pages are created quickly, without the need for a technical team, suitable for the fast pace of real estate project launches, which are often urgent.

See instructions on how to create Landing Pages with GTG CRM

Run ads easily with AI

When launching new projects, real estate businesses often need to create campaigns quickly while ensuring correct content, appropriate images, and targeting the right customer segments. The AI tools in GTG CRM simplify this entire process by:

• Automatically writing ad copy (Google Ads, Facebook Ads) in a real estate style, optimizing keywords and messaging.
• Generating project illustration images with AI, suitable for advertising standards.
• Suggesting titles - descriptions - calls to action to increase CTR.
• Recommending keywords and ad groups suitable for each customer segment.
• Direct connection to Landing Pages, ensuring a unified communication flow from ads to lead capture.

As a result, businesses do not need a specialized advertising team to create fast, synchronized, and effective campaigns during project launches.

Scientific lead filtering and classification in CRM

After capturing leads, businesses need to know where the leads come from, how hot they are, and who will handle them first. GTG CRM allows:

• Automatic recording of lead sources (ads, website, Zalo, Facebook, etc.)
• Assigning statuses: New – Contacted – Interested – Viewing – Deposited
• Automatic lead assignment by area or campaign
• Storing the entire interaction history

This helps the sales team not miss any leads, and management gets a clear view of each person's performance.

Instructions on using GTG CRM's CRM features

Customer care via multi-channel Messaging, Email Marketing

One of the reasons real estate businesses lose customers is slow or inconsistent responses. GTG CRM unifies messages from: Facebook, Zalo, Email, website Live Chat, Outlook, Whatsapp Twillio.

All are in a single workspace. Along with that:

• AI suggests quick, context-appropriate replies
• Easy conversation classification
• Email Marketing to nurture groups of customers still comparing projects

As a result, businesses maintain continuous interaction without increasing staff.

Experience multi-channel messaging now with detailed guidance materials

After-sales care with an automated system

Missed property viewings or lack of reminders are reasons why many customers lose enthusiasm. GTG CRM's Automation helps businesses:

• Send appointment confirmation messages
• Remind customers 2-3 hours in advance
• Remind sales to call back after the viewing
• Send project progress update emails
• Send thank-you emails after the consultation

These tasks would normally require 1-2 new lead nurturing staff, but with Automation, businesses can operate with just a lean sales team while maintaining a high level of professionalism.

See guidance materials on creating Automations with GTG CRM now

Conclusion

In 2025, the real estate market is changing rapidly, and customers have higher expectations for consulting experiences. Therefore, businesses need a clear, consistent, and fast enough sales process to not miss opportunities. The application of real estate software like GTG CRM helps operations teams run leaner, care for customers more effectively, and optimize marketing budgets in an increasingly competitive environment.