The Real Estate Market is Gradually Stabilizing, What Should Businesses Do?

The first few months of 2025 have witnessed a clear recovery of the real estate market in Vietnam. Searches for apartments, townhouses, and land plots have increased significantly, while the cost of advertising to generate leads has nearly doubled. According to a report from Batdongsan.com.vn, demand for searches has increased by over 25% compared to the same period, but the cost of reaching customers is becoming increasingly expensive.

This indicates that real estate businesses need a new strategy, not only to save budget but also to optimize sales performance in a highly competitive period.

Real Estate Situation 2024-2025: Demand Increases but Challenges are Greater

Recent real estate news consistently emphasizes an important trend: customers are researching online more, in more detail, and are more meticulous. According to the Google Real Estate Report, 90% of homebuyers research projects online before contacting sales representatives.

This means:

• Project content must be clear and persuasive
• Landing pages must be optimized for conversion
• Sales representatives must respond very quickly
• Businesses need data to closely follow customer journeys

In this context, real estate software becomes a necessary tool for stability and operational optimization.

Why Do Many Projects Fail from the First Week of Sales?

Despite positive market signs, real estate businesses still face three familiar “bottlenecks”:

Unattractive Marketing Content

Customers increasingly want to see detailed information, price analysis, and comparisons of amenities, but many advertisements have not met expectations.

Dispersed Leads - Slow Sales Processing

Messages from Facebook, Zalo, hotlines, etc., coming from many sources disrupt customer care.

Lack of Long-Term Customer Nurturing System

Real estate customers do not make decisions immediately. If businesses do not follow up, provide regular care, or care at the right time, they are very likely to lose hot leads.

These limitations cause many projects to lose their advantage from the very first stage.

Real Estate Software - The Solution for Cost and Efficiency

Businesses turn to software not because of trends, but because of real needs:

• Reduce marketing costs by increasing conversions
• Transparent and scientific lead tracking
• Reduce missed customer opportunities
• Shorten response times
• Help sales teams provide more professional customer care

One of the prominent platforms for real estate businesses is GTG CRM, a solution that unifies marketing, sales, and customer care.

Learn more about GTG CRM's full features

GTG CRM - Real Estate Software Solution for the New Competitive Era

GTG CRM is not just a data storage place but a closed-loop process, accompanying businesses from project preparation to deposit. That's why many businesses choose GTG CRM as their central real estate software for operational optimization.

Here's how a real estate business can use GTG CRM to standardize and accelerate the entire sales process:

Build Project Brand from the Very First Steps

Before running ads or contacting customers, the project needs a clear identity and persuasive descriptive content. This is where GTG CRM shines:

• Brand Identity AI assists in creating project brand logos, colors, and stories
• AI Content helps write Facebook and LinkedIn posts describing the project's location, amenities, legal status, and highlights
• AI Image generates illustrative images to quickly provide marketing teams with resources for communication campaigns

This is especially useful for projects that need to launch quickly when the marketing team has not yet completed the official documentation from the investor.

Watch now to learn how to create a brand image with Brand Identity

Attract Interested Customers with Synchronized Content and Communication Channels

Instead of manually writing each post, the marketing team can:

• Use AI Social Post Writer to create content introducing the project, analyzing the market, and highlighting competitive advantages
• Post simultaneously on multiple platforms (Facebook, Zalo OA, LinkedIn, YouTube) via Social Hub

This helps businesses maintain a consistent communication rhythm, which is crucial for creating visibility when a new project launches.

Watch the detailed guide on how to use GTG CRM's Social Hub

Capture Leads with Professional Landing Pages

When customers start showing interest, the Landing Page becomes a critical touchpoint that determines whether they leave their information. GTG CRM supports businesses by:

• Self-creating Real Estate Landing Pages with a conversion-optimized layout from SEO-friendly templates
• Having forms for booking viewings or receiving price lists
• Having AI to generate engaging images and content
• Customizing a private domain

Landing Pages are created quickly, without the need for a technical team, fitting the speed of real estate project launches, which are often very urgent.

Watch the guide on creating Landing Pages with GTG CRM now

Run Ads Easily with AI

When launching new projects, real estate businesses often need to create campaigns quickly while ensuring accurate content, suitable images, and targeting the right customer segments. The AI tools within GTG CRM simplify this entire process by:

• Automatically writing ad copy (Google Ads, Facebook Ads) in a real estate style, optimizing keywords and messaging.
• Generating project illustration images with AI, meeting advertising standards.
• Suggesting titles, descriptions, and calls to action to increase CTR.
• Recommending keywords and ad groups suitable for each customer segment.
• Directly connecting to the Landing Page, ensuring a consistent communication flow from advertising to lead capture.

As a result, businesses can create fast, synchronized, and effective campaigns during project launches without needing a specialized advertising team.

Scientific Lead Filtering and Classification in CRM

After capturing leads, businesses need to know where the leads came from, how hot they are, and who will handle them first. GTG CRM's CRM allows for:

• Automatic recording of lead source (ads, website, Zalo, Facebook, etc.)
• Assigning statuses: New – Contacted – Interested – Viewing Scheduled – Deposit Made
• Automatic lead assignment based on region or campaign
• Storing the entire interaction history

This helps the sales team not miss any customers, and managers get a clear view of each person's performance.

Guide to using GTG CRM's CRM features

Multi-Channel Messaging Customer Care, Email Marketing

One of the reasons real estate businesses lose customers is slow or inconsistent responses. GTG CRM unifies messages from: Facebook, Zalo, Email, website Live Chat, Outlook, Whatsapp Twillio.

All within a single workspace. Accompanied by:

• AI suggests quick, context-appropriate replies
• Easy conversation categorization
• Email Marketing to nurture groups of customers still comparing projects

This allows businesses to maintain continuous interaction without increasing staff.

Experience multi-channel messaging now with detailed guidance materials

After-Sales Care with Automated System

Forgotten viewing appointments or lack of reminders are reasons why many customers lose interest. GTG CRM's Automation helps businesses:

• Send appointment confirmation messages
• Remind customers 2-3 hours in advance
• Remind sales representatives to follow up after viewings
• Send project progress update emails
• Send thank-you notes after consultations

These tasks would typically require 1-2 new lead management staff, but with Automation, businesses can operate with just a lean sales team while maintaining a high level of professionalism.

See the guide on creating Automations with GTG CRM now

Conclusion

In 2025, the real estate market is changing rapidly, and customers have higher expectations for the consulting experience. Therefore, businesses need a clear, consistent, and fast enough sales process to not miss opportunities. Implementing real estate software like GTG CRM helps teams operate more efficiently, care for customers more effectively, and optimize marketing budgets in an increasingly competitive environment.