Miss the right audience? 4 steps to create a customer persona with GTG CRM

When targeting the wrong people, everything is meaningless

Many businesses have spent tens of millions of dong on advertising campaigns but still haven't achieved commensurate conversion results. The problem often lies in targeting the wrong audience, causing ads not to reach the right people with real needs. Here are some typical signs that your advertising campaign is going in the wrong direction:

• High advertising costs but low conversion rates
• There are clicks but no orders
• Lack of ability to distinguish between real potential customers and those who are just "browsing"
• Wasting a lot of time, money, and human resources but not achieving clear results

To achieve high advertising efficiency, the core is not just the budget or creative ideas, but in building an accurate customer persona based on actual data, not feelings.

What is a customer persona and why build it?

A marketing campaign cannot succeed without clearly defining the target audience. A customer persona is a vivid picture of your "ideal buyer," including everything from basic demographic characteristics to online behavior, goals, hidden motivations, and even the "pain points" they are experiencing. Understanding this persona will help you accurately guide:

• Choosing effective communication channels
• Building messages that resonate with customer insights
• Identifying the right time to deliver when buyers need it

Once you have built a more specific and detailed customer persona, the higher your chances of targeting the right potential audience. This not only helps optimize the effectiveness of advertising and marketing campaigns but also significantly reduces costs for businesses. Every penny you spend is used effectively, bringing higher conversion rates and maximum profit.

Conversely, identifying the wrong customer persona is a serious mistake that can have disastrous consequences for your entire Marketing and Sales strategy:

• Content fails to touch the customer's real "pain points"
• Wasting budget
• Low closing rates always remain low

Instead of relying on guesswork, GTG CRM provides a solution to help businesses identify customer personas based on actual behavior, allowing for more accurate and proactive ad optimization.

GTG CRM: The solution for building customer personas with real data

To turn customer positioning into a competitive advantage, businesses need an intelligent management system to automate and optimize each step. GTG CRM is the powerful tool to help you build a systematic and effective customer persona:

Automatically collect customer information from multiple channels

In a multi-channel digital environment, customers can come from various sources such as Facebook, Google, etc. The lack of a data collection and aggregation system makes it difficult for businesses to analyze customer behavior. GTG CRM supports automatic and centralized data collection:

Seamlessly integrate customer messages from different channels, from Facebook to LinkedIn, Google, etc. From there, you can accurately record the customer source, whether through advertising or organic search, social media.

No manual processing required, the system records all data in real-time, helping businesses accurately understand who is interested in their products or services.

Centralized customer data storage

Your customers can come from Facebook, LinkedIn, or Google,…. Having scattered customer data can make it difficult to build customer personas. GTG CRM will help you solve this problem easily:

• Centralize customer data on a single platform: GTG CRM helps you aggregate all customer information, eliminating the need to manage them separately on individual files
• Flexible display of customer information: Allows you to adjust customer information as needed (name, address, phone number, etc.)

Analyze customer personas based on actual behavior

Many businesses still make the mistake of sending emails to customers who have no interest, or running ads again to customers who have already purchased. This leads to significant budget waste and affects brand experience. With GTG CRM, the analysis system helps you:

• Detailed reports: GTG CRM's detailed reports help you accurately assess the performance of Email Marketing campaigns
• Integrate advertising channels: You can easily track your business's multi-channel advertising performance through GTG CRM reports

Conclusion

In a competitive digital market, spending money on advertising without understanding customers is a waste. GTG CRM provides a comprehensive Marketing solution to automatically collect, classify, and analyze customer behavior data, helping to build accurate customer personas. This helps optimize advertising and personalize experiences.