All About Zalo OA: A Comprehensive Guide to Registering a Business Official Account

The following article will clearly explain what Zalo OA is, the classification of business OA accounts, the benefits of verified OA accounts, and provide a detailed guide on how to successfully register an OA account.

What is a Business Zalo Official Account?

Zalo Official Account (OA) is an official account for businesses on Zalo, allowing direct connection with customers through various features such as chat, broadcast, chatbot, voice calls, and posting.

Currently, there are two popular types of OA for businesses:

• Advertising Profile: is an account type for individuals or businesses without a Business Registration Certificate, used only for running ads on Zalo. It does not support features like messaging, broadcasting, posts, chatbots, or voice calls. However, it can be upgraded to a verified OA with full functionality by submitting a Business License.
• Verified OA: is an account type for businesses or sole proprietorships with a Business Registration Certificate. It is marked with a blue tick for increased credibility, allows multiple administrators to manage across devices, and supports all features for customer care and online business development.

Benefits of Using Verified OA

Upgrading and using a verified OA not only helps businesses comply with legal requirements but also brings many practical benefits in building brand identity and developing customer relationships.

• Higher Credibility: the verified blue tick helps customers feel secure when interacting.
• Full Suite of Tools: sending messages, posting articles, chatbots, voice calls, broadcasting.
• Flexible Management: allows multiple admins to manage simultaneously.
• Online Business Support: integrates with Zalo advertising to increase customer reach.

If your business wants to leverage Zalo as part of a multichannel strategy, check out this article: 7 best multichannel message management tools today

Zalo OA Business Registration Process

Step 1: Access and Login

• Go to oa.zalo.me
• Log in with your personal Zalo account.
• Select Create Official Account.

Step 2: Login via QR Code

• Use the Zalo app to scan the QR code to log in.
• Requirement: A Vietnamese phone number (+84) with a verified personal Zalo account.

Step 3: Fill in Account Information

When creating an OA, businesses need to enter complete information as required by Zalo to ensure accuracy and transparency:

• Activity Category: select the correct industry group that matches your Business Registration Certificate to avoid rejection.
• Official Account Name: the OA name must comply with Zalo's regulations. It can be the business/sole proprietorship name on the Business Registration Certificate, a brand name protected by the Intellectual Property Office, or the name of a product/service/project being sold if it doesn't fall into the above categories.
• Introduction: the description should be concise, easy to understand, clearly state the industry, and not mislead viewers.
• Avatar: use the official logo or a representative product/service image for easy brand recognition.
• Cover Photo: should be an image directly related to the business's field or products to enhance professionalism.

➞ Click Create OA account.

Step 4: Verify OA

After successfully creating the OA, businesses must complete verification within 14 days to finalize the registration process. Once verified, the account will be marked with a blue tick and can fully utilize features for sales, marketing, and customer care on Zalo.

There are three common verification methods:

• Verification by Business or Store Name: applies to legally registered businesses, sole proprietorships, stores, or business locations.
• Verification by Protected Brand: applies when the business owns a trademark that has been granted a protection certificate by the Intellectual Property Office.
• Verification by Specific Industry: for businesses operating in conditional business sectors or using names other than the above two methods.

After submitting the verification documents, the administrator will receive a notification about the review time and the result from the Zalo Official Account system. Typically, the response process takes 2-3 business days, but in some cases, it may take longer.

Important Note:

• Businesses will only be granted an OA if they operate in a legal industry as per Vietnamese law.
• Rejected sectors include financial activities that cause confusion or are fraudulent, such as binary options, cryptocurrency issuance, cryptocurrency trading, auction-style bidding, or similar models.
• Businesses in the finance, banking, and insurance sectors are required to verify their accounts before using OA, including but not limited to activities such as: credit, deposits, securities, e-wallets, payment intermediary services, insurance, insurance agencies, and tax services.

To maximize traffic from Zalo OA, you can read more about: Follow-up effectively, revenue naturally increases: How to “warm up” cold leads with Email Marketing

Conclusion

In the Vietnamese market, Zalo Official Account is an indispensable tool for businesses to build their brand, maintain customer relationships, and boost online sales. Particularly, a verified OA not only strengthens trust but also unlocks full features to support effective sales and marketing. Businesses should proceed with registering and verifying their OA today to fully leverage the power of the Zalo platform – a messaging application used daily by tens of millions of Vietnamese people.