All About Zalo OA: A-Z Guide to Registering an Official Business Account

The article below will clarify what Zalo OA is, categorize business OA accounts, explain the benefits of verified OAs, and provide a detailed guide on how to successfully register an OA account.

What is a Business Zalo Official Account?

Zalo Official Account (OA) is an official account for businesses on Zalo, allowing direct connection with customers through various features like chat, broadcast, chatbots, voice calls, and posting.

Currently, there are two popular types of OAs for businesses:

• Advertising Profile: This account type is for individuals or sole proprietorships without a Business Registration Certificate. It is only used for running ads on Zalo and does not support features like messaging, broadcasting, posts, chatbots, or voice calls. However, it can be upgraded to a verified OA with full functionality by submitting a Business Registration Certificate.
• Verified OA: This account type is for businesses or sole proprietorships with a Business Registration Certificate. It is marked with a blue checkmark to increase credibility, allows multiple administrators to manage on various devices, and supports all features for customer care and online business development.

Benefits of Using a Verified OA

Upgrading to and using a verified OA not only helps businesses meet legal requirements but also offers numerous practical benefits in building brand identity and customer development.

• Higher Credibility: The verified blue checkmark assures customers when interacting.
• Full Suite of Tools: Send messages, post articles, chatbots, voice calls, broadcasts.
• Flexible Management: Allows multiple admins to manage simultaneously.
• Online Business Support: Combines with Zalo advertising to enhance customer reach.

If your business wants to leverage Zalo as part of a multi-channel strategy, check out the article: 7 Best Multi-Channel Messaging Management Tools Today

Zalo OA Business Registration Process

Step 1: Access and Login

• Go to oa.zalo.me
• Log in with your personal Zalo account.
• Select Create Official Account.

Step 2: Login via QR Code

• Use the Zalo app to scan the QR code to log in.
• Requirement: A Vietnamese phone number (+84) that has been verified for a personal Zalo account.

Step 3: Fill in Account Information

When creating an OA, businesses need to provide complete information as required by Zalo to ensure accuracy and transparency:

• Activity Category: Choose the correct industry group that matches your company's or sole proprietorship's Business Registration Certificate to avoid rejection during verification.
• Official Account Name: The OA name must comply with Zalo's regulations. It can be the company/sole proprietorship name as listed on the Business Registration Certificate, a brand name protected by the Intellectual Property Office, or the name of the product/service/project being sold if it does not fall into the above two categories.
• Introduction: The description should be concise, easy to understand, clearly state the industry, and not cause confusion for viewers.
• Avatar: It is recommended to use the official logo or a representative image of products/services for easy brand recognition.
• Cover Photo: Should be an image directly related to your business's field or products to enhance professionalism.

➞ Click Create OA Account.

Step 4: Verify OA

After successfully creating the OA, businesses must proceed with verification within 14 days to complete the registration process. Once verified, the account will receive a blue checkmark and can fully utilize features for sales, marketing, and customer care on Zalo.

There are three common verification methods:

• Verification by Business or Store Name: Applies to legally registered businesses, sole proprietorships, stores, or business locations.
• Verification by Protected Brand: Applies when a business owns a trademark that has been granted protection by the Intellectual Property Office.
• Verification by Specific Industry: For businesses operating in regulated fields or using names other than the above two methods.

After submitting the verification documents, administrators will receive notifications about the review time and results from the Zalo Official Account system. Typically, the response time is within 2-3 business days, but it may take longer in some cases.

Important Notes:

• Businesses will only be granted an OA if they operate in a lawful industry as per Vietnamese law.
• Prohibited fields include confusing or fraudulent financial activities such as binary options, virtual currency issuance, cryptocurrency trading, bid-based auctions, or similar models.
• Businesses in the finance, banking, and insurance sectors are required to verify their accounts before using OAs, including but not limited to: credit, deposits, securities, e-wallets, payment intermediary services, insurance, insurance agencies, and tax services.

To maximize traffic from Zalo OA, you can read more here: Follow Up Effectively, Sales Will Increase: How to "Warm Up" Cold Leads with Email Marketing

Conclusion

In the Vietnamese market, Zalo Official Account is an indispensable tool for businesses to build their brand, maintain customer relationships, and boost online sales. Specifically, verified OAs not only strengthen trust but also unlock a full range of features to support effective sales and marketing. Businesses should register and verify their OAs today to fully leverage the power of the Zalo platform – a messaging app used daily by tens of millions of Vietnamese people.