When you run ads to the wrong people, everything is meaningless

Many businesses have spent tens of millions of VND on advertising campaigns but still haven't achieved commensurate conversion results. The problem often lies in targeting the wrong audience, preventing ads from reaching the right people who actually need them. Here are some typical signs that your advertising campaign is going in the wrong direction:

• High advertising costs but low conversion rates
• Clicks but no orders generated
• Lack of ability to distinguish between genuine potential customers and those who are just browsing
• Wasting time, money, and manpower without producing tangible results

To achieve high advertising effectiveness, the core lies not only in budget or creative ideas, but in building an accurate customer profile based on real data, not emotions.

What is a customer profile and why is it necessary to rebuild it?

A marketing campaign cannot succeed without clearly defining the target audience. A customer profile is a vivid picture of your "ideal buyer," encompassing everything from basic demographics to online behavior, goals, underlying motivations, and even their pain points. Understanding this profile will help you accurately determine:

• Choosing effective outreach channels
• Building messages that align with customer insights
• Identifying the right time to deliver when buyers need it

The more specific and detailed your customer profile, the higher your chances of targeting the right potential audience. This not only optimizes the effectiveness of advertising and marketing campaigns but also significantly reduces costs for your business. Every dollar you spend is used effectively, resulting in higher conversion rates and maximum profit.

Conversely, misidentifying your customer profile is a serious mistake that can have disastrous consequences for your entire marketing and sales strategy:

• Content fails to address the customer's real "pain points"
• Wasted budget
• Continuously low conversion rates

Instead of relying on guesswork, GTG CRM provides a solution that helps businesses identify customer profiles based on actual behavior, allowing for more accurate and proactive advertising optimization.

See more about how to properly follow up with email using GTG CRM

GTG CRM: A solution for building customer profiles using real data

To turn the customer positioning process into a competitive advantage, businesses need an intelligent management system that automates and optimizes each step. GTG CRM is a powerful tool to help you build a professional and effective customer profile:

Automatically collects customer information from multiple channels

In a multi-channel digital environment, customers can come from many sources such as Facebook, Google, etc. The lack of a system for collecting and aggregating data makes it difficult for businesses to analyze customer behavior. GTG CRM supports automatic and centralized data collection:

Seamlessly integrates customer messages from different channels, from Facebook to LinkedIn, Google, etc. From there, you can accurately record customer sources, through advertising or organic search, social media.



GTG CRM helps you aggregate messages from multiple channels, making customer care easier

No manual processing is required; the system records all data in real time, helping businesses understand exactly who is interested in their products or services.

Centralized customer data storage

Your customers may come from Facebook, LinkedIn, or Google, etc. Having customer data scattered can make it difficult to build customer profiles. GTG CRM will help you solve that problem easily:

• Centralize customer data on a single platform: GTG CRM helps you consolidate all customer information, eliminating the need for separate management across individual files.
• Flexible display of customer information: Allows you to customize customer information according to your needs (name, address, phone number, etc.).


Easy Classify customers according to different situations

Analyzing customer profiles based on actual behavior

Many businesses still make the mistake of sending emails to customers who have no need, or running re-ads to people who have already made a purchase. This results in significant budget waste and negatively impacts the brand experience. With GTG CRM, the analytics system helps you:

• Detailed Reports: GTG CRM's detailed reports help you accurately evaluate the performance of your Email Marketing campaigns.
• Integrated Advertising Channels: You can easily monitor the advertising performance across multiple channels of your business through GTG CRM's reports.


GTG CRM's Detailed Advertising Performance Report CRM

Conclusion

In a competitive digital market, spending money on advertising without understanding your customers is wasteful. GTG CRM provides a comprehensive marketing solution to automatically collect, classify, and analyze customer behavior data, helping to build accurate customer profiles. This optimizes advertising and personalizes the customer experience.