Why is CRM the "heart" of every thriving business?

Many people still mistakenly believe that a good product is enough. In reality, customers can forget you very quickly if you don't maintain interaction with them. A Customer Relationship Management (CRM) system was created to address precisely these issues.

Every sustainable strategy begins with customer data.

Whether you want to personalize the customer experience, retain customers long-term, or optimize your marketing strategy, you need an accurate and comprehensive customer data platform. When a business grows and you only manage it by memory, you will face the following worrying risks.

• Missing potential customers : Messages, comments on Facebook, or emails are easily overlooked and not responded to promptly.
• Neglecting to follow up with existing customers : The lack of a reminder system to re-engage with customers after a purchase significantly reduces their return rate.
• Sending the wrong message at the wrong time : Confusing new customers with VIPs, sending irrelevant advertising content that is annoying and damages brand reputation.

Providing care to the right people, at the right time, with the right content.

To achieve maximum effectiveness in customer care, businesses need to adopt a "proper care" strategy. This includes three core elements: caring for the right people, caring at the right time, and caring with the right content.

Taking care of the right people:

• Clearly define the target audience for each campaign or message.
• Customer segmentation is based on behavior, preferences, purchase history, or other criteria to personalize content.
• Use CRM data to understand who each customer is and what their needs are.

Timely care:

• Send messages at times when customers are most likely to interact (e.g., after a purchase, when a birthday is approaching, or when there are signs of interest in the product).
• Set up automated trigger sequences based on customer behavior (e.g., welcome emails upon registration, abandoned cart reminders).
• Avoid sending too many messages that might annoy customers.

Focus on the right content:

• Personalize message content, emails, or offers to suit each customer's individual preferences and needs.
• Providing useful information, solving problems, or delivering real value to customers.
• Ensure the content is clear, concise, and includes a specific call to action if necessary.
• Use language and tone appropriate to the target audience.

Retaining existing customers is much cheaper than acquiring new ones.

Typically, the cost of acquiring a new customer can be five to seven times higher than the cost of retaining an existing one. Meanwhile, customers who have previously shopped with you or used your services are more likely to return if they feel valued and appreciated. Here are some ways to build strong relationships with this customer group:

• Remember their preferences and purchase history : Use data from your CRM to track the products they've purchased, the types of services they're interested in, or even their birth dates.
• Personalize your message : Send emails, text messages, or notifications with content tailored to each individual's preferences and needs. For example, suggest complementary products to an item they've already purchased, or inform them about a promotion for a product they've viewed but not yet bought.
• Use first names : Always address someone by their first name in all interactions to create a feeling of closeness and being cared for.

GTG CRM: More than just storage, it's a smart business assistant.

GTG CRM goes beyond simply storing information; it provides you with an intelligent system to understand, categorize, nurture, retain, and convert customers. It's a powerful tool that helps SMEs automate customer nurturing steps while maintaining personalization – the key to a superior customer experience.

Understand each customer like a close friend.

To build strong and effective relationships with customers, it's crucial to understand them deeply, like a close friend. GTG CRM helps you do this by providing a dashboard that reports detailed performance of Google, Facebook, and LinkedIn ads, where you can see their entire interaction history, including:

• How many people have reached you?
• The number of people who clicked on the links you provided.
• Through which device (e.g., mobile phone, computer) did they find you?

Track advertising effectiveness with GTG CRM's detailed reports.

Automated care, leaving no one behind.

Don't let manual tasks exhaust you! GTG CRM is designed to free you from that burden, allowing you to set up fully automated customer nurturing scenarios based on their behavior. You can plan a range of key actions such as:

• Sending email greetings on major holidays is a way to maintain connection and show care, keeping your brand top of mind.
• Plan your posts across platforms: This helps you maintain your presence, provide value, and engage with existing customers on various media channels.
• Send birthday wishes along with a special discount code. Make a personal impression and encourage them to return.

GTG CRM system allows you to schedule each post and email.

Flexible for all business models

Whether you're in the clothing business, running a spa, managing an English language center, or working in real estate, GTG CRM is highly customizable to perfectly suit your specific needs. The system allows you to:

• Create custom information : You can add specific information tailored to your industry. For example, for a spa, you could add a "Skin Type" section for customers; for an educational center, you could add a "Courses of Interest" section.
• Manage customers on a single platform : Ensure accurate and detailed customer management, giving you a better understanding of each customer.

It helps you categorize customers into specific segments.

Conclude

In business, trust is invaluable. When you have data, know how to care for customers at the right time, and create consistent experiences, you not only sell but also build trust. Trust transforms one-time buyers into loyal fans, and then into enthusiastic referrers. With GTG CRM, you have all the tools to turn every interaction into a lasting relationship, enabling smart growth and cost savings in a volatile market.