When you run ads to the wrong people, everything becomes meaningless.

Many businesses have spent tens of millions of dong on advertising campaigns but still haven't achieved commensurate conversion rates. The problem often lies in targeting the wrong audience, preventing ads from reaching people who truly need the product or service. Below are some typical signs that your advertising campaign is going in the wrong direction:

• High advertising costs but low conversion rates.
• There were clicks, but no orders were placed.
• Lack of ability to distinguish between genuine potential customers and those who are just "looking around".
• It was time-consuming, costly, and involved a lot of manpower, but it didn't produce any tangible results.

To achieve high advertising effectiveness, the key lies not only in budget or creative ideas, but in building an accurate customer profile based on real data, not subjective feelings.

What is a customer profile and why is it necessary to rebuild it?

A marketing campaign cannot succeed without clearly defining its target audience. A customer profile is a vivid picture of your "ideal buyer," encompassing everything from basic demographics to online behavior, goals, underlying motivations, and even their pain points. Understanding this profile will help you accurately guide your strategy:

• Choosing the right reach channel
• Create messages that align with customer insights.
• Determine the right time to deliver when the buyer needs it.

The more specific and detailed your customer profile is, the higher your chances of targeting the right potential audience. This not only optimizes the effectiveness of advertising and marketing campaigns but also significantly reduces costs for your business. Every dollar you spend is used effectively, resulting in higher conversion rates and maximum profit.

Conversely, misidentifying your customer profile is a serious mistake that can have disastrous consequences for your entire marketing and sales strategy.

• The content fails to address the customers' real "pain points."
• Budget waste
• The conversion rate has consistently been low.

Instead of relying on guesswork, GTG CRM provides a solution that helps businesses identify customer profiles based on actual behavior, allowing for more accurate and proactive advertising optimization.

GTG CRM: A solution for building customer profiles using real data.

To transform the customer positioning process into a competitive advantage, businesses need an intelligent management system that automates and optimizes each step. GTG CRM is a powerful tool to help you build a systematic and effective customer profile:

Automatically collect customer information from multiple channels.

In a multi-channel digital environment, customers can come from many sources such as Facebook, Google, etc. The lack of a system for collecting and aggregating data makes it difficult for businesses to analyze customer behavior. GTG CRM supports automatic and centralized data collection:

Seamlessly integrate customer messages from various channels, from Facebook to LinkedIn, Google, and more. This allows you to accurately track customer sources, whether through advertising, organic search, or social media.

GTG CRM helps you consolidate messages from multiple channels, making it easy to manage customer relationships.

Without the need for manual processing, the system records all data in real time, helping businesses understand exactly who is interested in their products or services.

Centralized customer data storage

Your customers might come from Facebook, LinkedIn, Google, etc. Having customer data scattered can make it difficult to build a customer profile. GTG CRM will help you solve this problem easily:

• Centralize customer data on a single platform: GTG CRM helps you consolidate all customer information, eliminating the need for fragmented management across separate files.
• Flexible display of customer information: Allows you to customize customer information as needed (name, address, phone number, etc.).

It's easy to categorize customers according to different conditions.

Analyzing customer profiles based on actual behavior.

Many businesses still make the mistake of sending emails to customers who aren't interested, or running retargeting ads for customers who have already made a purchase. This results in significant budget waste and negatively impacts brand experience. With GTG CRM, our analytics system helps you:

• Detailed reporting: GTG CRM's detailed reporting dashboard helps you accurately evaluate the performance of your email marketing campaigns.
• Integrated advertising channels: You can easily monitor the performance of your business's advertising campaigns across multiple channels through GTG CRM reports.

Detailed advertising performance report from GTG CRM

Conclude

In a competitive digital market, spending money on advertising without understanding your customers is wasteful. GTG CRM provides a comprehensive marketing solution to automatically collect, categorize, and analyze customer behavior data, helping to build accurate customer profiles. This optimizes advertising and personalizes the customer experience.