Why is automated email marketing key to growth?

Beyond a good product, customers also expect personalization and timely interaction. For small businesses with limited resources, meeting these expectations can be difficult. This is where automated email marketing plays a crucial role:

• Save time and effort: Automation helps you send emails at the right time to the right people without manual intervention, freeing up time for other important tasks.
• Personalization at scale: You can segment customers and send emails tailored to each stage of their buying journey, increasing open rates and conversions.
• Effective lead nurturing: A well-designed automated email sequence can help "warm up" dormant leads, turning them into loyal customers.
• Increase sales sustainably: By maintaining connections and providing continuous value, you encourage repeat customers and make it easier to upsell or cross-sell products/services.
• Increase ROI (Return on Investment): Email marketing typically delivers the highest ROI compared to other marketing channels when implemented correctly.

Email marketing is not just a simple marketing tool, but also a powerful communication channel for building and nurturing strong relationships with customers. In a highly competitive environment, having an effective email marketing system will help small businesses optimize every interaction, thereby turning potential customers into a sustainable source of revenue.

Steps to build an automated email system with GTG CRM

To build a truly effective automated email marketing system that seamlessly connects with and converts customers, you need a powerful and user-friendly tool. GTG CRM is the ideal platform to meet these criteria, offering a comprehensive solution. Here are the detailed steps to get you started:

Step 1: Choose a pre-made email template from GTG CRM.

First, use GTG CRM's Email Template to create an automated welcome email sequence. The first email should be sent immediately to confirm registration and introduce the value you offer. You can easily set up automatic email sending for new contacts within our Automation Workflows module.

GTG CRM offers a variety of pre-designed email templates tailored to specific purposes, such as:

• Registration Confirmation (Welcome Email)
• Appointment Reminder
• Happy Birthday email to customers
• Holiday emails for Tet (Lunar New Year), Christmas, New Year, etc. (Holiday Campaigns)

GTG CRM helps you create automatic welcome emails using beautiful email templates.

Step 2: Send mass emails or set up automatic sending.

After finalizing your email content, you can choose to send it in two ways:

• Bulk sending: You send emails to a specific group of customers, for example, the group of customers who just left their information, the group of customers with birthdays this month, etc. Bulk sending only requires a few steps: selecting the contact list and clicking send or scheduling the sending.
• Automatic Sending: You can set up emails to be sent automatically based on specific events such as: When a customer registers → send a welcome email; One day before an appointment → send a reminder email; On a birthday → automatically send birthday wishes. All of this can be set up in the module: Automation Workflows.

Each email is sent at the right time to the right person, helping you maintain continuous connection without having to manually check and manage it.

In addition, all customer interactions via email are stored and updated in the customer profile on GTG CRM, giving you a comprehensive view and allowing you to personalize your subsequent strategies. Furthermore, you can view important metrics such as the Email Open Rate.

Step 3: Monitor results and optimize content

To ensure your automated email marketing system delivers maximum effectiveness and continuous improvement, measuring and analyzing data is crucial so you understand what's working well and what needs adjustment.

GTG CRM provides detailed reports on each email campaign: deliver rate, open rate. This allows you to identify which emails are performing well, which content is engaging, and make adjustments and improvements accordingly.

Thanks to this measurement, each subsequent campaign will become more effective, you will no longer work in the dark, but always have data to make decisions.

The GTG CRM dashboard allows you to view detailed campaign results.

Conclude

Automated email marketing helps small businesses optimize time, personalize interactions, and effectively nurture customers, turning new customers into sustainable revenue. GTG CRM is a powerful tool that supports you from creating automated email marketing campaigns to detailed reporting.