Social media - a gateway to connection but also a headache

In recent years, social networks have not only been a place for users to share personal photos, but have also become the most important sales and branding channel for small businesses. A viral post on Facebook can bring in thousands of visitors overnight. A short video on TikTok can help an unknown brand become a phenomenon .

However, that “light” comes with a lot of pressure: what to post, when to post, and how to measure it. Small business owners are already busy with a series of tasks: sales, customer care, operations management, it is easy to forget to maintain a stable presence on social.

The consequences? Fanpage is “forgotten” for a few weeks, LinkedIn is no longer professional, and every time a new campaign needs to be run, everything falls into a state of “sprinting” full of confusion.

Difficulties of small businesses when managing social media

Most small businesses (SMEs) face three major problems:

• Lack of time and human resources: Not everyone has a separate content team, often the owner or part-time employee has to take care of writing, designing, and posting.
• Lack of ideas and attractive content: Writing captions that follow trends and adjusting the tone to suit each channel consumes a lot of energy quantity.
• Lack of a clear measurement system: Posted and then left there, not knowing which channel is effective, not knowing where customers come from, gradually falling into the state of "posting for the sake of it".

GTG CRM's AI-integrated Social - Smart assistant for small businesses

To thoroughly solve the above difficulties, GTG CRM developed AI-integrated Social - social media management tool all-in-one right in the platform.

The highlight lies in the combination of many elements:

• Multi-platform posting management: from a single dashboard, you can schedule and publish simultaneously on Facebook, LinkedIn, YouTube… without having to open each application separately.
• AI writes and creates content: just enter the main message, AI will suggest captions, titles, hashtags for each channel. In particular, AI can also create illustrations that match the content, or you can upload images manually, or even connect directly to Google Photos to get photos quickly.
• Visual performance measurement: Instead of copying discrete data, all reach, engagement, CTR, and multi-channel comparisons are clearly displayed on the dashboard, helping you know exactly where to invest more.

Real-life situations economic

Suppose you are the owner of an online fashion store. In the past, to launch a new collection, you had to:

• Write different captions for Facebook and LinkedIn.
• Prepare images, schedule posting times for each platform.
• Then, go to each app to see the number of likes, comments, shares, and then manually compile them.

With Social integrated with GTG CRM's AI, this whole process is shortened to just a few minutes. You enter a few basic commands, and AI will automatically suggest captions according to the tone of each channel. You can also use AI to generate suitable illustrations or pull them directly from your Google Photos. Then, you can schedule posts for the entire week and let the system automatically report the results. At the end of the week, you just need to open the dashboard to see which channels bring the most effective interactions.

Clear benefits for small businesses

When using Social integrated with AI, you will see immediately:

• Time spent on social media is reduced by more than half.
• Content is always fresh, suitable for each platform.
• Data is centralized, easy to make decisions.
• Brands are consistent, no longer "Facebook one style, LinkedIn another style".

More importantly, you can focus on the main thing: Product development, customer care, instead of burying your head into the matter of "what to post today".

Conclusion

Social media is a must for small businesses to compete in the digital age, but it doesn’t have to be a “management nightmare.” With GTG CRM’s AI-powered Social you can create AI-powered content, post across multiple channels, and measure performance in a single dashboard.