In addition to “surface” errors such as spelling or punctuation, many content creators – even experienced ones – still often fall into bad habits. Below are 3 basic groups of errors to avoid when implementing advertising content on Facebook.

Thinking Errors

An unstable thinking foundation is the leading cause of ineffective advertising content. Many writers, especially new writers, often implement based on emotions instead of marketing goals. Typical mistakes:

• Unattractive headline: While 80% of an ad's success comes from the headline, many articles still have bland headlines, lacking focus, not arousing curiosity.
• Lack of Call to Action (CTA): The reader may have been convinced 70 - 80%, but if there is no call to action at the end of the article, they will miss the opportunity to interact or make a purchase.
• Violation of advertising policies: Especially in the beauty, medical, and health industries. Just a few offending words can cause your ad to be restricted or your account to be suspended.
• Over-focusing on the ad: If the content is “blatantly” sales-oriented from the start, customers will easily ignore it. Instead, you need to cleverly suggest, guide, and create real value for readers.

CTAs help stimulate buyers more

Expression Errors

Poor expression not only makes the content less convincing but also reduces the reader's experience. Some common mistakes:

• Rhyming, formulaic writing: 10 similar articles only make customers feel bored.
• Lack of logic, messy: Ideas are not arranged in a cause-and-effect sequence, lacking solid arguments.
• Superficial or rambling writing: General sentences, no specific data or evidence. Or conversely, stuffing too many messages makes the reader remember nothing.
• Wrong tone, wrong audience: Not clearly identifying the target customer (e.g., stay-at-home moms, middle-aged people, office workers), leading to an unfamiliar writing style, making it difficult to create a connection.

Data helps the article become more convincing

Presentation Error

The format of the presentation also contributes to the success of an advertisement. A good content but carelessly presented will reduce the brand's reputation.

• Spelling and grammar: A small mistake is like "a grain of sand in a bowl of rice", easily making the reader lose sympathy.
• Incomplete sentences: For example, writing a sentence without a subject - predicate, making the content disjointed.
• Overuse of icons: Emojis make the content more vivid, but if used too much, it will be offensive, especially in the B2B or technology field.
• No breaks: Most users have the habit of skimming. An article that is too long and not clearly divided into paragraphs will make them quickly skip it.

Breaking paragraphs makes it easier for users to read

Conclusion

The three groups of errors above – thinking, expressing and presenting – are “traps” that both newbies and experienced content creators can fall into. To make your Facebook advertising content truly effective, practice the right mindset, write coherently, and present it professionally.