Running ads continuously but not getting any orders is a common situation for new online businesses. The budget is still being spent regularly, impressions and engagement are present, but orders are almost zero.

Error 1: Running ads without a thorough understanding of the customer.

Many advertising campaigns fail right from the start: misidentifying the target audience. Beginners often choose a target audience that's too broad, or rely entirely on superficial preferences without delving into understanding the customer's true needs.

Advertising requires a specific understanding of: What problems are customers facing? Why do they need this product? What makes them willing to spend money immediately?

Error 2: The advertisement talks too much about the product and too little about the problem.

Consumers don't buy products because they're "good," they buy them because they solve a specific problem. Instead of writing "Product A has 5 amazing features, 30% off," write "Stuck on a headache because you're wasting too much time? Product A helps you reduce your time by 50% in just 3 simple steps."

The difference: you start from the customer's problem, not from your product.

Error 3: Landing page is not compelling enough to convert.

Essential elements for a landing page:

• A title that clearly states the benefit or problem to be solved.
• The content is concise, well-structured, and easy to scan.
• Actual illustrative images/videos
• Social proof (reviews, customer feedback)
• The call to action is clear and easy to implement.

Error 4: Failure to monitor and analyze data after running ads.

New users often tend to "turn on the ads and leave it at that." Key metrics to monitor:

• CTR : the percentage of people who click on an advertisement.
• CPC : average cost per click
• Conversion Rate : the ratio of buyers to the total number of visitors to the page.
• ROAS : Revenue per dollar spent on advertising

Error 5: There is no process for handling customers after they leave their information.

Typical signs: slow response times, inconsistent advice, and failure to follow up with customers who have messaged but haven't made a purchase.

Advertising only creates opportunities. Closing a sale depends heavily on how the business responds and takes care of the customer afterward.

GTG CRM offers an AI chatbot that automatically responds to customers 24/7.Learn more!

Error 6: Running ads but unable to manage orders and revenue.

Orders are received, but the processing status is unknown, actual revenue cannot be verified, and advertising costs per order are unclear.

Learn more: Multi-channel order management solution from GTG CRM

Error 7: Increasing the advertising budget when the operating platform is not yet ready.

Advertising should only be expanded when the system is capable of handling the increased volume of visitors.

GTG CRM addresses this exact bottleneck.

GTG CRM is built to help businesses solve the operational challenges behind advertising:

• Consolidate all orders from e-commerce platforms, websites, and offline sources into one system.
• Link revenue ↔ invoice ↔ inventory ↔ accounting
• Track which ads and channels are bringing your customers in.
• Automatically remind customers to take care of their orders and track them.
• Track data to analyze the effectiveness of each campaign.