Mr. Q.Anh (35 years old), owner of the online home appliance retail chain "HomeSmart", understands the importance of selling online. However, after a period of development, he realized that the brand was being held back by a common "epidemic" of the industry: chaotic interaction management and wasted advertising opportunities.

This is a real story about how Mr. Q.Anh used GTG CRM's Messaging and Marketing AI toolkit to restructure the process, helping "HomeSmart" grow 40% in revenue in just one quarter.

Core Problem: Chaotic Inbox and "Burn Money" Budget

Before applying GTG CRM, Mr. Q.Anh and his team faced three major challenges, directly affecting sales:

• Multi-Channel Chaos: Customers contact via Facebook, Zalo, Email, and SMS messages. Employees have to log in and check multiple platforms at the same time, leading to slow response speeds and frequent missed messages.
• Hot Customers Leave: Website visitors view products (high-quality potential customers), but when they have small questions, they cannot find anyone to support them immediately, leading to high bounce rates and lost opportunities to close deals immediately.
• Ineffective Advertising: Writing ad content and selecting Google Ads keywords is done based on intuition or lack of data, leading to high cost per click (CPC) and wasted marketing budget (also known as "burning money").

Mr. Q.Anh realized that, to expand, HomeSmart needed a management system focused, fast and smart communication.

Instant Interaction Solution: Maximum Conversion with AI

The change came when Mr. Q.Anh decided to trust the power of synchronization and AI of the GTG CRM platform.

Erasing Distances: Every Conversation Goes to One Place

Instead of being "held back" by the multi-channel chaos, HomeSmart has a synchronized communication process thanks to GTG CRM's Messaging Module.

• The Change: Thanks to the Multi-Media Channel Integration feature, Mr. Q.Anh has combined all communication channels (Zalo, Facebook, Email, Live Chat...) into a single Messaging Dashboard. His staff now only need to focus on one screen to sell.

• AI Highlights: Moreover, the built-in AI suggested answers have become the "right arm" of the customer service team, helping staff respond twice as fast. The sharp decrease in Response Time is the clearest proof of the effectiveness of GTG CRM Messaging.

Turn Website Into 24/7 Sales Counter

Solve The problem of "hot" customers leaving right on HomeSmart's website.

• The Change: Mr. Q.Anh has integrated GTG CRM's AI-Integrated Live Chat onto every product page. Customers do not need to wait . Even when employees are not online, Live Chat can still provide basic information, keeping customers engaged.

• Absolute Value: More importantly, every conversation on Live Chat is automatically recorded and saved to CRM. This turns each visitor into a Lead that can be taken care of next, directly increasing the conversion rate of HomeSmart.

Campaign Optimization: Stop "Burning Money" with Artificial Intelligence

To solve the problem of ineffective Marketing budget.

• The Change: Mr. Q.Anh uses the Campaigns AI and Social AI duo. You no longer spend hours thinking about advertising content or searching for optimal keywords.

• Competitive Advantage: AI automatically suggests Keywords for Google Ads, helping HomeSmart focus its budget on keywords that bring the highest efficiency. At the same time, Social AI helps him schedule and create content for the entire month, ensuring a continuous and consistent brand presence.

Conclusion

Thanks to GTG CRM's Multi-Channel Messaging and AI-Optimized Marketing system, Mr. Q.Anh has turned chaos into process, delay into speed, and achieved a 40% sales growth. Is it time for your business to also need this comprehensive AI Assistant and CRM platform?