Mr. Q.Anh (35 years old), owner of the online home appliance retail chain "HomeSmart," understands the importance of online sales. However, after a period of development, he realized that his brand was being held back by a common "epidemic" in the industry: chaotic interaction management and wasted advertising opportunities.

This is a true story about how Mr. Q.Anh used GTG CRM's AI Messaging and Marketing toolset to restructure his processes, helping "HomeSmart" achieve a 40% revenue increase in just one quarter.

The Core Problem: Messy Inbox and a "Burning Budget"

Before implementing GTG CRM, Mr. Q.Anh and his team faced three major challenges that directly impacted sales:

• Multi-Channel Chaos: Customers contact us via Facebook, Zalo, Email, and SMS. Staff have to log in and check multiple platforms simultaneously, leading to slow response times and frequent missed messages.
• Hot Customers Leaving: Website visitors view products (high-quality potential customers), but when they have minor questions, they can't find anyone to support them immediately, leading to a high bounce rate and lost opportunities to close deals instantly.
• Ineffective Advertising: Writing ad copy and selecting Google Ads keywords based on intuition or a lack of data leads to high cost per click (CPC) and wasted marketing budget (also known as "burning money").

Mr. Q.Anh realized that, in order to scale up, HomeSmart needed a centralized, fast, and intelligent communication management system.

Instant Interaction Solutions: Maximizing Conversions with AI

The change came when Mr. Q.Anh decided to trust the synchronization power and AI of the GTG CRM platform.

Bridging the Gap: All Conversations About One Place

Instead of being "stuck" by multi-channel chaos, HomeSmart has a synchronized communication process thanks to GTG CRM's Messaging Module.

Connect multi-channel messaging with GTG CRM.

• The Change: Thanks to the Multimedia Channel Integration feature, Mr. Q.Anh has consolidated all communication channels (Zalo, Facebook, Email, Live Chat, etc.) into a single Messaging Dashboard. His staff can now focus on just one screen to sell products.

All messages are gathered on a single screen.

• AI Highlight: Moreover, AI-powered built-in response suggestions have become the "right hand" of the customer service team, helping employees respond twice as fast. The significant reduction in response time is the clearest evidence of GTG CRM Messaging's effectiveness.

AI assists in suggesting answers to questions.

Transform Your Website into a 24/7 Online Store.

Address the issue of customers leaving in a hurry directly on the HomeSmart website.

• The Change: Mr. Q.Anh has integrated GTG CRM's AI-powered Live Chat into all product pages. Customers no longer need to wait. Even when staff are offline, Live Chat can still provide basic information, retaining customers.

GTG CRM's convenient Live Chat

• Absolute Value: More importantly, every Live Chat conversation is automatically recorded and saved to the CRM. This turns each visitor into a lead that can be nurtured further, directly increasing HomeSmart's conversion rates.

Campaign Optimization: Ending "Waste of Money" with Artificial Intelligence

To solve the problem of ineffective marketing budgets.

• The Change: Mr. Q. uses the combination of Campaigns AI and Social AI. He no longer spends hours thinking about ad content or searching for optimal keywords.

GTG CRM always provides keyword suggestions for Google Ads.

• Competitive Advantage: AI automatically suggests keywords for Google Ads, allowing HomeSmart to focus its budget on the most effective keywords. Simultaneously, Social AI helps him schedule and create content for the entire month, ensuring a continuous and consistent brand presence.

Conclude

Thanks to GTG CRM's Multi-Channel Messaging and AI-Optimized Marketing system, Mr. Q.Anh transformed chaos into a process, delays into speed, and achieved a 40% increase in sales. Isn't it time your business also received an AI assistant and this comprehensive CRM platform?