Guideline

Brand Identity User Guide - GTG CRM

Alex Pham

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Table of Contents

Quick Start

Access Features

  1. Log in to GTG CRM
  2. Look at the toolbar on the left.
  3. Find the "Create Brand" section and click on it.
Menu Access Image: Accessing the Brand Identity feature from the left-hand menu.

View Brand List

  • You will see a list of brands you have created.
  • Click on the brand to view brand information.
  • Click "Create New" to start creating a new brand.
Page Frame Image: List of brands created with the "Create New" button

Detailed Guide to Creating a Brand Identity

Step 1: Basic Information

Required Information (marked with a red asterisk *)

  • Company name : Enter your brand name
    • Example: "WHATEVER STUDIO"
  • Phone number : Enter the primary contact number

Optional Information

  • Email : Can be omitted if not necessary.
Basic Info Form Form for entering basic brand information

Step 2: Categorize Product Categories

  • Choose a product category that suits your business.
  • Examples: Fashion, Food & Beverage, Technology, etc.
Category Selection Choose a product category for your brand.

Step 3: Target Audience

Age

  • Enter the age range of your target customers.
  • Example: "18-34 years old"

Sex

  • Select: Male, Female, or All
  • Multiple options can be selected.
Target Audience Establishing a target audience for the brand.

Step 4: Brand Foundation

This is the most important part of brand identity.

Page Foundation The brand foundation includes the vision, mission, and core values sections.

Case 1: Content is already available

  • If you already have a vision, mission, and core values.
  • Fill in the corresponding boxes.

Case 2: Using AI (Recommended)

  1. Click on AI Assistant
  2. The system will display the information you have entered.
  3. Select language : Enter "Write in Vietnamese" if you want the content in Vietnamese.
  4. Click "Create a brand platform"
AI Generator AI Assistant is ready to build a brand platform.
  1. The AI will generate 3 different options .
  2. Choose the most suitable option.
  3. Click "Select" to apply.
AI Results The AI has generated three different options to choose from.

Step 5: Visual Recognition System

Case 1: Logo and Colors Already Exist

  1. Choose a color :
    • Click on the color picker.
    • Or enter the color code directly.
  2. Upload your logo :
    • Click "Upload logo"
    • Select a file from your computer.
Color Selection Interface for selecting colors and uploading logos

Case 2: Not Yet Available (Using AI)

Create a Color Set
  1. Click "No, I don't have a brand yet."
  2. Click "Create color palette"
  3. Describe the desired color.
    • Example: "Blue and white"
  4. Click "Generate results"
  5. AI will offer many options; choose your preferred color scheme.
AI Color Generation AI automatically creates color palettes with multiple options.
Create a Logo
  1. Click "AI Logo Builder"
  2. AI will automatically generate a logo based on brand information.
  3. If you're not satisfied yet : Click "Create more" to see more options.
  4. Customization : Further details can be requested below.
  5. Choose your preferred logo and click "Add to brand logo".
Generator logo AI Logo Generator creates logos automatically.

Step 6: Complete & Save

  1. Double-check all the information.
  2. Click "Confirm"
  3. Click "Save" to save your brand identity.
Final Save Complete and save brand identity

Brand Management After Creation

View Brand Details

  • Click on the brand in the list.
  • View all created information
Brand Detail View details of the created brand with management options.

Set Default Brand

  • Drag the slider to "Set as default"
  • The default Brand will be used for other features.

Edit Brand

  1. Click "Update"
  2. Change any information
  3. Click "Save" to apply the changes.

Delete Page

  • Click "Delete" if it is no longer needed.
  • Caution : This action cannot be undone.

Integration with Other Features

AI Chatbot

  • Brand Identity is automatically applied to the AI chatbot.
  • The chatbot will accurately answer your brand's customers' questions.

Tips for Effective Use

For the Best Brand Identity

  1. Detailed input information : The more information provided, the more accurate the AI will generate.
  2. Specify the target audience : This helps the AI understand the appropriate tone and manner.
  3. Try multiple options : Don't choose the first option, compare the choices.
  4. Customization options : You can edit the AI-generated content to make it more suitable.

Regarding Visual Design

  1. Colors : Choose 2-3 main colors to avoid visual clutter.
  2. Simple logo : The simpler the logo, the easier it is to remember and recognize.
  3. Test on multiple backgrounds : Ensure the logo displays well on both light and dark backgrounds.

Performance Optimization

  1. Preparation : Think about the brand before you start.
  2. Use a template : Refer to similar brands in the industry.
  3. Backup content : Save good content for reuse.
  4. Version control : Create multiple versions for A/B testing.

Troubleshooting Common Problems

  • Solution : Click "Create more" to see more options.
  • Or : Provide a more detailed description of the design requirements.

Unsatisfactory Colors

  • Solution : Try describing the color differently.
  • Alternatively : Use a color picker to select colors manually.

Inappropriate Content

  • Solution : Edit directly after AI generation.
  • Or : Recreate with a more specific description

Contact Support

If you encounter any difficulties during use:

  • Contact the GTG CRM support team.
  • Please refer to the detailed instruction manual.
  • Watch the demo video on the official channel.

🚀 Start creating your Brand Identity today to build a solid foundation for your business!

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