Remarketing Techniques: Turning Potential Customers into Actual Customers

This article will delve into what remarketing is, why it's important, how to implement it, and especially, how GTG CRM helps you manage and optimize this entire process.

What is Remarketing? Why is it Important?

Remarketing is an advertising strategy that shows your message again to people who have previously visited your website, viewed your products, or interacted with your mobile app. Instead of reaching completely new users, you focus on those who have shown a certain level of interest in your products/services.

The importance of Remarketing:

• Increase conversion rates: Most users don't make a purchase on their first visit. Remarketing helps you "remind" them of your products and motivates them to return and complete the transaction.
• Cost-effective: The cost of re-engaging a potential customer is often significantly lower than the cost of acquiring a new one. Furthermore, remarketing ads typically have a higher click-through rate (CTR).
• Building trust: Consistent appearance helps strengthen brand recognition and build trust with customers.

Steps to Implement an Effective Remarketing Campaign

Step 1: Create an Audience List

This is the most important step. You need to categorize users into specific groups based on their behavior. Google Ads allows you to create many different lists:

• General list: All the people who have visited your website.
• List by specific behavior:
• The person has viewed a particular product page.
• The person has added products to their shopping cart but has not yet paid.
• This person has visited your blog page.
• The person has filled out the contact form but hasn't finalized the order yet.

Step 2: Set Up a Remarketing Campaign

Once you have the list, you will create a Google Ads campaign with the appropriate formats:

• Real- time Search Ads (RLSA): Displays search ads to people who have visited the website when they search again using relevant keywords.
• Display Ads: Show animated images or banners on millions of Google partner websites.
• YouTube advertising: Show video ads to people who have visited your channel or website.

Step 3: Optimize Ad Templates

Remarketing ad content needs to be personalized.

• Ad content: The ad template for users who have viewed the product should be different from the ad template for users who have added items to their cart. Include compelling messages such as "Complete your cart," "Exclusive offer just for you," etc.
• Clear Call-to-Action (CTA): The call-to-action button needs to be strong and encourage them to return.

Optimize Remarketing with GTG CRM: Accelerate Sales Conversion Rate

Attracting returning users is only half the story. What truly determines revenue is how you manage and nurture those leads. This is where GTG CRM demonstrates its superior power.

1. Categorizing Leads from Remarketing Ads

When a potential customer clicks on a remarketing ad and fills out a form on the website, GTG CRM will automatically record and categorize them. The system will save their entire interaction history: which products they viewed, which ads they clicked on, when they filled out the form, etc.

• Automatic tagging: You can set GTG CRM to automatically tag "Lead Remarketing", "Cart Lead", or "Lead viewed product X".
• Building customer profiles: All information, from browsing history to calls and emails, is stored in a single profile, giving the sales team the most comprehensive overview of the customer.

2. Automated Exclusive Care Process

Based on automated lead classification, you can set up automated customer care scenarios with GTG CRM.

• Scenario for abandoned carts: As soon as GTG CRM records a lead from a remarketing ad to the cart, the system can automatically send a friendly "reminder" email. If there is no response after 24 hours, an SMS message with a small discount code will be sent to encourage them to make a purchase.
• Scenario for those who have completed a form: If a lead has viewed the product and completed the form, GTG CRM can immediately send a thank-you email along with a detailed product catalog. Simultaneously, the system will automatically create a task and notify the sales representative to contact the lead immediately.

3. Comprehensive Performance Analysis

GTG CRM not only helps you manage leads but also provides detailed reports on the effectiveness of each campaign.

• Measuring ROI: You can easily compare the cost spent on remarketing ads on Google Ads with the actual revenue these leads generate.
• Conversion rate analysis: GTG CRM lets you see the conversion rate of leads to customers for the "Lead Remarketing" group compared to other lead groups, helping you adjust your budget and strategy accordingly.

Conclude

Remarketing is an indispensable advertising strategy for maintaining connections with potential customers. However, true effectiveness only comes when you have an automated and professional customer care process.

With its ability to track, categorize, and automate customer care processes, GTG CRM is the perfect tool to turn advertising clicks into actual sales. Don't let your remarketing efforts go to waste; let GTG CRM help you turn every lead into a business opportunity.