This article will delve into what Remarketing is, why it is important, how to implement it and especially, how GTG CRM help you manage and optimize this entire process.

What Is Remarketing? Why Is It Important?

Remarketing is an advertising strategy that re-displays your message to people who have already visited your website, viewed your products, or interacted with your mobile app. Instead of reaching completely new users, you focus on those who have already shown some interest in your product/service.

The Importance of Remarketing:

• Increase Conversion Rates: Most users do not make a purchase on their first visit. Remarketing helps you "remind" them about your product and motivate them to come back to complete the transaction.
• Cost-effective: The cost of re-engaging a potential customer is often much lower than finding a new customer. In addition, remarketing ads typically have higher click-through rates (CTR).
• Building Trust: Consistent visibility helps reinforce brand recognition and builds trust with customers.

Steps to Implement an Effective Remarketing Campaign

Step 1: Create an Audience List

This is the most important step. You need to segment users into specific groups based on their behavior. Google Ads allows you to create different lists:

• General List: All people who visited your website.
• Lists based on specific behavior:
• People who viewed a certain product page.
• People who added a product to their cart but did not check out.
• People who visited your blog.
• People who filled out a contact form but did not close the deal.

Step 2: Set Up a Marketing Campaign Again

Once you have a list, you will create an advertising campaign on Google Ads with the appropriate formats:

• Search Ads (RLSA): Show search ads to people who have visited your website when they re searching for related keywords.
• Display Ads (Display): Show animated images or banners on millions of Google partner websites.
• YouTube Ads: Show video ads to people who have visited your channel or website.

Step 3: Optimize Ad Template Warning

Remarketing ad copy needs to be personalized.

• Ad copy: The ad copy for people who viewed the product needs to be different from the ad copy for people who added items to their cart. Include compelling messages like “Complete your cart”, “Exclusive offer just for you”, etc.
• Clear Call-to-Action (CTA): Your call-to-action needs to be strong and compel them to come back.

Optimizing Remarketing With GTG CRM: Speed Up Closing Speed

Getting users back is only half the story. What really determines revenue is how you manage and nurture those leads. This is the time when GTG CRM brings into full play.

1. Classifying Leads From Remarketing Ads

When a potential customer clicks on a remarketing ad and fills in the form on the website, GTG CRM will automatically record and classify them. The system will save the entire interaction history: which products they viewed, which ads they clicked, when they filled out the form...

• Automatic tagging: You can set up to GTG CRM automatically tag "Lead Remarketing", "Lead shopping cart" or "Lead viewed product X".
• Build customer profiles: All information from browsing history to calls and emails exchanged are stored on a single profile, helping the sales team have the most comprehensive view of customers.

2. Exclusive Customer Care Automation

Based on automatic lead classification, you can set up automated customer care scenarios with GTG CRM.

• Cart abandoner scenario: As soon as GTG CRM records a lead from a cart remarketing ad, the system can automatically send a friendly "reminder" email. If there is no response after 24 hours, an SMS message with a small discount code will be sent to encourage them to make a purchase.
• Scenario for those who have filled out the form: If a lead has viewed the product and filled out the form, GTG CRM can immediately send a thank you email with a detailed product catalog. At the same time, the system will automatically create a task and send a notification to the sales staff to contact immediately.

3. Comprehensive Performance Analysis

GTG CRM not only helps you manage leads, but also provides detailed reports on the effectiveness of each campaign.

• ROI Measurement: You can easily compare the cost spent on remarketing advertising on Google Ads with the actual revenue that these leads bring.
• Conversion Rate Analysis: GTG CRM allows you to know the conversion rate from leads to customers of the "Lead Remarketing" group compared to other lead groups, helping you adjust your budget and strategy accordingly.

Conclusion

Remarketing is an indispensable advertising strategy to maintain connections with potential customers. However, real effectiveness only comes when you have an automated and professional customer care process.

With the ability to track, classify and automate the customer care process, GTG CRM is the perfect tool to turn advertising clicks into actual sales. Don't let your Remarketing efforts go to waste, let GTG CRM help you turn every lead into a business opportunity.