What does a standard landing page for sellers need to increase conversions?

You spend millions of Vietnamese dong every day on Facebook Ads. You get clicks, but no orders. Customers visit your page, browse for a few seconds, and then leave. The problem isn't with the ads – the problem is with the page you're driving customers to.

Landing pages – also known as ad landing pages – are where your ad spending determines whether or not it yields results. A good landing page can convert 5 out of 100 clicks into customers. A bad landing page will only bring in 1 lost lead out of 100 clicks.

So what should a standard ad-friendly landing page for sellers include? This article will go through each section of the page—from the first headline to the last button—so you know exactly what to do if you want to truly increase conversions.

The first 5 seconds: Hero section decides everything.

When someone clicks on your ad, they have an expectation. They want to see exactly what the ad promises on the landing page. If they don't realize they're in the right place within the first 5 seconds, they'll click the back button.

This is why the hero section—the first thing displayed on the screen—is more important than any other part of the page.

An effective hero section needs three things:

• A headline that clearly states the benefits.
• A brief explanatory subtitle.
• A clear CTA button

The headline doesn't need to be catchy, it needs to be accurate. Don't write "Comprehensive sales solution," that's too general, anyone can say that. Be more specific:

"Triple your ad sales without increasing your budget."

There's a principle called message match : the content on the landing page must match the ad that leads to it. If the ad says "Reduce the cost per lead by 50%," then the landing page must also talk about reducing the cost per lead.

And don't forget: the hero section should have a CTA button right there. Around 5-10% of visitors are ready to take action right from the start.

Presenting value: Tell customers what they get.

After the hero section, customers will ask themselves: "Specifically, how does this help me?"

This is where you need to clearly articulate the value. But don't start with features; start with the pain point .

Common mistakes made by sellers running ads:

• Guests come in and then leave.
• Traffic source cannot be measured.
• Form is too long → skip it.
• Having leads but not nurturing them → leads become inactive.

When you pinpoint the pain point, the customer will nod in agreement.

Then, provide the corresponding solution:

Don't list features like a specification sheet—tell a story.

👉 Tip: Use real screenshots instead of stock photos.

Build trust right on the page.

Sellers are very sensitive about money. They need proof.

The Trust section needs to answer:

"Who's using this? Is it reliable?"

Making:

• Customer logos (6-10 logos)
• Specific figures:
• Number of sellers currently using
• Number of leads received
• % increase in conversion
• Security badge:
• SSL
• GDPR
• "Data is encrypted"

Social proof: Let your customers speak for you.

Other people's words are always more powerful than your own.

❌ Bad:

"Excellent service!"

✅ Good:

"Before use, CVR was 1.2%. After using landing page + CRM, it increased to 4.1% — a nearly three-fold decrease in CPL."

A good testimonial should have:

1. Context (before)
2. Action (what was done)
3. Result (numerical result)

FAQ: Where all the final obstacles are removed

The FAQ isn't just for show. This is where objections are handled.

Common questions:

• I'm not sure if the code will work.
• Does it integrate with Facebook Pixel?
• How much does it cost?
• Is the data secure?

Principles for writing FAQs:

1. Put the difficult questions first.
2. The response must be beneficial.
3. Short (3-4 lines)

For example:

Does it support Facebook Pixel? → Yes. You can directly link it and know exactly which ads are generating leads.

CTA: Small button, big impact

A CTA is not:

• "Submit"
• "Send"

A good CTA = Action + Benefit

For example:

• "Create an ad-friendly landing page — Free"
• "Get advice within 24 hours"

Below the CTA, there should be a microcopy :

• No credit card required.
• Setup in 5 minutes
• No spam

It's possible to increase conversions by 10-15%.

Rule of 3 CTAs:

1. Hero
2. Middle of page
3. Bottom of page

Form: Fewer fields, more leads

Each field reduces conversion by 5-10%.

Optimal form:

• Name
• E-mail
• Phone number
• Scale

❌ Do not ask:

• Address
• Date of birth
• Position

Best Facts:

• Label on field
• The placeholder has examples.
• Real-time validation
• No complicated CAPTCHA

Additional information is kept strictly confidential.

After the client submits: Don't stop at just "Thank you".

Common mistakes:

"Thank you" → end.

CRO Standard:

1. Thank-you page

• Used for tracking (Pixel, Google Ads)

2. Instructions for the next step

"The expert will contact you within 2 hours."

3. Keep customers within the ecosystem.

• Case opening
• Video demo
• Fanpage

4. Email in 1 minute

• Confirm
• Summary of values
• Document

5. Live chat

"Do you have any questions?"

👉 The hottest leads appear immediately after submission.

Conclude

A standard landing page includes:

1. Hero
2. Service
3. File
4. Social Proof
5. FAQ
6. CTA
7. Thank you flow