Challenges faced by a fashion chain

A-Style is a mid-range designer fashion brand with 5 stores in major cities and a strong presence on Facebook, Instagram, and TikTok.

Background & Pain

Before implementing GTG CRM, the store faced serious business challenges, leading to wasted marketing budget and lost potential customers:

• Multi-channel data synchronization is disrupted: Customer data (leads) from Google Ads, Facebook Ads, Instagram messages, Zalo, and in-store transactions are fragmented . The sales team cannot gain a comprehensive view of customer interaction history.
• Slow response times and lost orders: Messages pouring in from multiple platforms (Fanpage, Instagram Direct) are not consolidated into one place. The average message response time is over 30 minutes during peak hours, resulting in a loss of 15% - 20% of potential customers.
• High advertising costs: Marketing teams run ads continuously but fail to optimize their target audience, resulting in ads being re-run for people who have already purchased or viewed products.
• Lack of automated customer care processes: There is no email marketing strategy or automated messaging system to nurture customers after purchase and reactivate existing customers (winback).

See also: Common mistakes when running ads

Comprehensive Solutions from GTG CRM

GTG CRM proposed a comprehensive multi-channel Marketing Automation and Customer Management solution , helping A-Style consolidate data and automate customer care processes.

The core features have been implemented:

Standardization Implementation Process

• Lead Consolidation: All leads from ads and messages are automatically assigned tags (e.g., Source_FB_Ads_Tet, Lead_Instagram) and synchronized into GTG CRM.
• Instant Response: The Sales team uses GTG CRM's multi-channel inbox . Messages are automatically routed to available staff, shortening response times to under 5 minutes.
• Building a 360-degree profile: Transaction data at the store is synchronized, helping Sales know what this customer has purchased (Style, Size), and where they last interacted before providing advice.
• Automated Care (Automation):
• Set up email/message reminders for customers who haven't made a purchase in 30 days.
• Automatically send birthday discount codes via Zalo/Email.
• Tag customers as "High Value" to run special offer retargeting ads campaigns (optimize costs).

Result

After three months of rigorous implementation and operation of GTG CRM, A-Style has achieved impressive growth indicators, consolidating its position in the fashion market.

Testimonials from Customers:

"Our biggest challenge was measuring the effectiveness of advertising and retail sales in a synchronized way. GTG CRM not only solved the problem of 'lost orders' from messages, but also helped us see who our customers were at every touchpoint. This allowed us to know which channels to spend money on to achieve real profitability."

— Ms. Nguyen Ha An, Marketing Director, A-Style Fashion.

Conclude

The A-Style case study is the clearest evidence that in a competitive retail industry like fashion, data integration and process automation are key to optimizing costs and increasing conversion rates.

GTG CRM is not just a customer management tool, but a marketing automation system that helps fashion store chains:

• Maximize the value from each incoming lead.
• Shift from transactional sales to building customer relationships.

Are you having trouble synchronizing customer management and optimizing ads for your chain of stores?

REQUEST A DEMO NOW: Discover how GTG CRM helps your business achieve sustainable revenue growth like A-Style!