The following article will clearly explain what Zalo OA is, classify business OA accounts, the benefits of authenticated OA and detailed instructions on how to successfully register an OA account.

What is Zalo Official Business Account?

Zalo Official Account (OA) is an official account for businesses on Zalo, allowing direct connection with customers through many features such as chat, broadcast, chatbot, voice call and posting.

Currently, there are two popular types of OA for businesses:

• Profile advertising: is an account type for individuals or businesses that do not have a Business Registration Certificate, and can only be used to run ads on Zalo and does not support features such as messaging, broadcasting, articles, chatbots or calling voices, but can add a Business License to upgrade to an authenticated OA and use all functions.
• Authenticated OA: is an account type for businesses or businesses that have a Business Registration Certificate, with a green tick to increase reliability, allow multiple administrators to manage on multiple devices and support all features to serve customer care and develop online business.

Benefits of Using Authenticated OA

Upgrading and using authenticated OA not only helps businesses meet legal requirements but also brings many practical benefits in building brands and developing customers.

• Higher reputation: Authenticated green tick helps customers feel secure when interacting.
• Full tools: send messages, post articles, chatbots, make voice calls, broadcast.
• Flexible management: allows multiple admins to manage together.
• Support online business: combine with Zalo advertising to increase customer reach.

Zalo OA Business Registration Process

Step 1: Access and log in

• Go oa.zalo.me
• Log in with your personal Zalo account.
• Select Create Official Account.

Step 2: Log in via QR code

• Use Zalo application to scan QR code to log in.
• Requirement: Vietnamese phone number (+84) has authenticated personal Zalo.

Step 3: Fill in account information

When creating an OA, businesses need to fully enter information as required by Zalo to ensure accuracy and transparency:

• Category of activities: Please select the correct industry group that matches the Business Registration Certificate of the business or business household to avoid being rejected for authentication.
• Official Account Name: The OA name must comply with Zalo's regulations, it can be the name of the business/business household stated on the Business Registration Certificate, the brand name that has been protected by the Intellectual Property Office, or the name of the product/service/project being operated if it does not fall into the above two cases.
• Introductory information: The description should be concise, easy to understand, clearly show the industry and should not cause confusion for the viewer.
• Representative image: should use the official logo or typical product or service images so that customers can easily recognize the brand.
• Cover image: should be an image directly related to the business field or product to increase professionalism.

➞ Click Create an OA account.

Step 4: Authenticate OA

After successfully creating OA, the business needs to authenticate within 14 days to complete the registration process . Once authenticated, the account will be marked with a blue tick and will be able to fully exploit the features that support sales, marketing as well as customer care on Zalo.

There are three common authentication methods:

• Authentication by business or store name: applies to legally registered businesses, business households, stalls or business locations.
• Authentication by protected brand: applies when the business owns a trademark that has been granted a certificate of protection by the Department of Intellectual Property.
• Authentication by specific industry: for businesses operating in conditional business fields or using names other than the two above methods.

After submitting the verification application, the administrator will receive a notification about the review time and results from the system OA Zalo Official Account. Normally, the response process takes place within 2-3 working days, but in some cases it may take longer.

Important note:

• Enterprises are only granted OA if they operate in a legal industry as prescribed by Vietnamese law.
• Rejected fields include misleading or fraudulent financial activities such as binary options, virtual currency issuance, cryptocurrency trading, bidding auctions or similar models.
• Enterprises in the financial, banking and insurance sectors are required to authenticate their accounts before using OA, including but not limited to the following activities: credit, deposits, securities, e-wallets, payment intermediary services, insurance, insurance agents and tax services.

Conclusion

In the Vietnamese market, Zalo Official Account is an indispensable tool for businesses to build their brand , maintain relationships with customers and promote online sales. In particular, authenticated OA not only strengthens trust but also opens up a full range of features to support effective sales and marketing. Businesses should register and authenticate OA today to take full advantage of the power of the Zalo platform - a messaging application used by tens of millions of Vietnamese people every day.