Below is a process drawn from real-life experience, helping many businesses not only attract Leads but also turn OA into an effective customer care channel.

Clearly Identify Target Customers

Before implementing any activity, businesses need to take the time to clearly identify target customers.

• Who are your customers really?
• What are their hidden needs?
• What value do they expect to receive from the brand?

When answering these questions, businesses will have a clear picture of customer portraits. From there, building an approach and care roadmap will become more accurate and effective, helping to attract more Leads to OA and significantly increase the rate of returning customers.

Zalo OA Deployment Process

Step 1: Create a Zalo OA account

Businesses need to access oa.zalo.me to register an account. The account name should match the business name and be accompanied by authentication documents. The review time usually takes 4 - 7 days.

Step 2: Marketing to attract customers to Zalo OA

In fact, most of today's customers come from Fanpage, Website or e-commerce platforms such as Shopee, Lazada. The difficulty lies in: how do they know about OA, and how do they click “Like”?

• Fanpage

With Fanpage, the fastest way is to exploit old customer files - those who have inboxed or purchased. When there are new orders, you can send Zalo ZNS messages to confirm, thank them and bring them back to OA.

• E-commerce platform

On e-commerce platforms, customers can easily buy but also easily compare products with competitors. After the transaction, the business almost loses contact. This is why OA is important: keep customers in your own channel to continue to take care of them.

• Website

On the website, instead of just sending emails or SMS to confirm orders, you can now use Zalo ZNS to send automatic notifications. Adding an OA chat box on the website is also a way to collect natural leads and convert better.

• Advertising

Advertising is also a way to increase interest, but the cost is often high. Experience shows that OA advertising should not be considered the main channel, but should only be used as a supplement.

• Zalo ZNS

Finally, Zalo ZNS is an extremely effective weapon if the business already has data on old customer phone numbers. ZNS messages are cheaper than SMS, allow customers to respond in two ways and can be pulled directly to OA or website. 

Step 3: How to create an order from Zalo OA?

Pulling customers to OA is just the beginning. To increase the closing rate, it is necessary to optimize the features inside OA following these steps:

1. Optimize the Menu Bar

• Many businesses ignore this part, causing customers to enter OA without knowing what the brand is selling.
• Add buttons like “Discount”, “Offer” or “Go to shop” to quickly lead customers to important products or programs.

2. Create Chatbot for OA

• Visit chatbot.oa.zalo.me to register for chatbot.
• Chatbot helps increase interaction, support 24/7 customer care and bring professional experience.
• Can set up many automatic scenarios, from welcome to answering frequently asked questions.

3. Send Broadcast messages

• This is an important tool for sending mass messages, closing customers quickly.
• An effective broadcast needs an attractive title and eye-catching banner, because 60 - 70% of attention comes from the image.
• Then comes the content of the article; The quality of the message will determine the closing rate.

4. Exploiting Zalo Shop

• Only for business accounts, with a registration fee of 660,000 VND/6 months.
• Many customers still have the habit of searching for products on Zalo Shop like on Shopee.
• This is a sustainable channel for sales, and can also combine promotional messages to lead customers directly to the shop.

Conclusion

Zalo OA is not a platform with too many complex features, but when you know how to exploit and combine it correctly, it becomes an extremely powerful tool to attract new customers, maintain long-term relationships and boost sales.

Especially in Vietnam - a market where Zalo is still the most popular messaging application with tens of millions of users, OA is an effective "bridge" that helps businesses retain old customers and expand their potential customer base.

If your business has not yet taken advantage of Zalo OA, now is the golden time to start and gain a competitive advantage.