Who is Brigade Plus?

Brigade Plus is a subsidiary of Brigade Group, a real estate conglomerate based in Bangalore, India. The company manages a portfolio of hundreds of projects ranging from residential and commercial developments to luxury mixed-use complexes – with thousands of customer interactions daily.

However, as it expanded, Brigade Plus identified problems that were quietly hindering its growth:

• Customer data is stored in a distributed manner across multiple platforms.
• Sales staff spend time compiling and updating information.
• Lack of ability to track the customer journey from lead to transaction.

They need a unified CRM system – not just for storing data, but also for understanding customers, automating processes, and optimizing team performance.

Challenges before implementing CRM

Prior to Zoho CRM, Brigade Plus used fragmented tools: Google Sheets, email, and separate departmental management software.

The consequences are:

• Information is duplicated and inaccurate between departments.
• There are no centralized reports to track sales progress.
• It is difficult to evaluate employee performance because there is no standardized data.

Every time a customer expresses interest, the data has to be manually entered and then emailed to the sales team. This process takes hours – leading to many missed opportunities.

How Brigade Plus uses Zoho CRM

Brigade Plus chose Zoho CRM to restructure its entire customer service process.

The key aspects of the implementation process include three steps:

1. Standardize and synchronize customer data.

• All data is imported to a single platform.
• Each lead is assigned a distinct identifier, helping to avoid duplication and ensuring consistent tracking.

2. Automate the sales process.

• The system automatically assigns leads to employees based on region and project.
• Emails, calls, and appointments are recorded automatically, reducing manual operations by 80%.

3. Build a smart reporting dashboard.

• Management can track conversion rates, project performance, and customer care status in real time.
• Visual data enables faster and more accurate decision-making.

Results after implementing Zoho CRM

After 6 months, Brigade Plus showed noticeable improvements:

• Customer response time was reduced by 50% thanks to the automated lead assignment system.
• Increase sales team productivity by 30% when the entire interaction history is stored centrally.
• Transparent and easily monitorable data helps management identify bottlenecks in the process.
• Improve the customer experience, because every call and email is highly personalized.

Brigade Plus stated: “Zoho CRM helps us see the big picture, from the first lead to the loyal customer.”

GTG CRM – A lean solution for growing businesses

Brigade Plus's story is clear evidence that CRM is not just for storing data, but a system that operates the entire customer lifecycle, from attraction and care to nurturing and conversion.

As businesses expand, data becomes increasingly complex. Without a synchronized, automated CRM system, processes become fragmented, labor-intensive, and decision-making becomes difficult.

If Zoho CRM is helping large corporations like Brigade Plus achieve superior data management efficiency, then GTG CRM is the right choice for small and medium-sized enterprises in Vietnam – those that need equivalent power but prioritize fast deployment, ease of use, and reasonable costs.

• Focus on the entire customer experience: Every lead, transaction, and interaction is managed within a single platform.
• Automatic data synchronization: Seamless connection from landing pages, registration forms, fan pages to email marketing campaigns.
• Automate your sales and customer care process: Automate lead generation, task assignment, and follow-up emails or messages.

GTG CRM helps businesses assign tasks quickly, clearly, and without overlap.

• Streamlined, user-friendly interface: No IT team needed, optimized workflow for marketers and sales teams.

With its streamlined design and user-friendly experience, GTG CRM is easy to use right from the first try.

With GTG CRM, businesses can focus on revenue growth and customer experience, instead of wasting time on manual data entry and tracking.

Conclude

Brigade Plus has proven that: “Customer processing speed is directly proportional to the level of automation and data transparency.” With GTG CRM, Vietnamese businesses can absolutely achieve that – a system powerful enough to manage customer data, compact enough for quick deployment, and flexible enough to grow with you.