Who is Brigade Plus?

Brigade Plus is a subsidiary brand of Brigade Group, a real estate group headquartered in Bangalore, India. This business manages a portfolio of hundreds of projects from residential, commercial, to high-end complexes – with thousands of customer interactions every day.

However, with the ever-expanding scale, Brigade Plus realized the problems that were silently hindering its growth:

• Customer data was stored scattered across many tools.
• Sales staff took time to synthesize and update information.
• Lack of ability to track the customer journey from lead to transaction.

They needed a unified CRM system – not only to store data, but also to understand customers, automate processes and optimize team performance team.

Challenges before applying CRM

Before Zoho CRM, Brigade Plus used disparate tools: Google Sheets, email, and separate management software for each department.

The consequences were:

• Duplicate and incorrect information between departments.
• No centralized reporting to track sales progress.
• Difficult to evaluate employee performance, because there is no standardized data.

Every time a customer registered their interest, data had to be entered manually, then emailed to the sales team. The process takes hours – leading to missed opportunities.

How Brigade Plus implemented Zoho CRM

Brigade Plus chose Zoho CRM to restructure its entire customer care process.

The highlights of the implementation process include 3 steps:

1. Standardize and synchronize customer data

• All data is entered into a single platform.
• Each lead is assigned a clear identifier, helping to avoid duplication and track progress.

2. Automate the sales process

• The system automatically allocates leads to employees based on region and project.
• Emails, calls and appointments are automatically recorded, reducing manual operations by 80%.

3. Build a smart reporting dashboard

• Management can track conversion rates, project performance, and customer care status in real-time.
• Visual data helps make decisions faster and more accurately.

Results after implementing Zoho CRM

After 6 months, Brigade Plus recorded significant improvements:

• Customer response time reduced by 50% thanks to the automatic lead assignment system.
• Increased sales team productivity by 30%, when the entire interaction history stored centrally.
• Data is transparent and easy to monitor, helping management detect bottlenecks in the process.
• Improved customer experience, as every call and email is highly personalized.

Brigade Plus asserts: “Zoho CRM helps us see the big picture, from the first lead to a loyal customer.”

GTG CRM – A lean solution for growing businesses

Brigade Plus’ story is a clear demonstration that CRM is not just about storing data, but is a system that operates the entire lifecycle customer lifecycle, from acquisition, care, nurturing, and conversion.

As businesses grow, data becomes more complex. Without a synchronized automated CRM system, the process will become disjointed, labor-intensive, and difficult to make accurate decisions.

If Zoho CRM is helping large corporations like Brigade Plus achieve outstanding data management efficiency, GTG CRM is the right choice for small and medium-sized enterprises in Vietnam - those that need equivalent power but prioritize fast deployment, ease of use, and reasonable cost.

• Focus all customers: All leads, transactions, and interactions are managed in a single platform.
• Automatic data synchronization: Seamless connection from landing page, registration form, fanpage to email marketing campaign.
• Automate sales processes & care: Assign leads, assign tasks, send emails or care messages completely automatically.

• Sleek, easy-to-use interface: No need for an IT team, optimized operations for marketers and sales teams goods.

With GTG CRM, businesses can focus on growing revenue and customer experience, instead of spending time on manual data entry and tracking.

Results discussion

Brigade Plus has proven that: “Customer processing speed is directly proportional to the level of automation and data transparency.” With GTG CRM, Vietnamese businesses can completely achieve that – a system powerful enough to manage customer data, compact enough to deploy quickly, and flexible enough to grow with you.