Insights

Why do online sellers have difficulty controlling their business?

Alex

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Table of Contents

Many online sellers fall into a familiar trap: orders keep coming in every day, notifications from the platform are constant, but the more they sell, the more tired they become and the harder it is to understand their position within the overall business landscape.

Here are a few seemingly simple questions that are actually very difficult to answer right away:

  • How many orders did I sell today, but how many were actually completed?
  • Is the increase in revenue due to higher sales or higher order values?
  • Which stage is causing the most delays for orders: waiting for confirmation, waiting for delivery, or processing?
  • Which items are selling well, and which items are sitting in inventory for a long time without us noticing?

The problem isn't that you're not selling, but that all your sales data is scattered and not being "read" properly.

Common mistakes when manually tracking sales.

Looking at revenue but not order status.

Most sellers only look at total revenue or total number of orders. Meanwhile, cash flow and operational efficiency are determined by the order status.

There were 50 orders in one day, but:

  • How many orders have been canceled?
  • How many applications are still just "awaiting confirmation"?
  • How many orders have been delivered and are ready for reconciliation?

Without clear separation, sellers can easily have unrealistic expectations about growth.

I don't know which stage the order is stuck at.

When managing orders manually, sellers often only know "orders are being processed," but don't know the specifics:

  • Stuck in the order preparation stage.
  • Stuck in transportation
  • Refunds are often processed due to verification errors.

The consequence is:

  • Slow processing
  • Slow customer response
  • The return rate increased for no apparent reason.

No connection is visible between the order, the customer, and the product.

An order is more than just "one order". It involves:

  • Which customer buys
  • What product should I buy?
  • What is the average unit value?
  • First time buying or returning?

Disjointed management prevents sellers from understanding customer behavior, leaving them with only an ever-increasing workload.

When sales data is consolidated in one place, the story begins to change.

The problem for most online sellers isn't a lack of data, but a lack of a place to view that data properly.

When you have a centralized sales dashboard:

  • Revenue is not just a number; it's also measured alongside the number of orders, average order value, and number of customers.
  • Order statuses are clearly categorized: awaiting confirmation, in preparation, shipping, completed, cancelled.
  • Sellers will know immediately where an order is stuck, instead of having to search through each individual order.

That's when sales tracking shifts from "reactive" to "active".

GTG CRM helps online sellers see the big picture instead of guessing.

GTG CRM is designed to address this very problem: consolidating all sales data into a single dashboard, so that salespeople can understand it at a glance without needing to generate manual reports.

Specifically, GTG CRM supports:

  • Track revenue, number of orders, average order value, and number of customers in real time.
  • Analyze the order status clearly to identify where the order is stalled.
  • Quickly check best-selling products to avoid ordering based on impulse.
  • Connect orders, customers, and products in a single data stream.
GTG CRM Sales Dashboard

Most importantly, sellers don't need to be good at accounting or data analysis, because the system already organizes the data according to its operational logic.

Conclude

When an online business is small, manual management might be "acceptable." But as the number of orders increases, the lack of clear sales data becomes the biggest risk, not advertising or competition.

A clear sales dashboard not only lets you know how much you sold today, but it also helps you:

  • Know whether you are growing or leaking.
  • Knowing where to address the issue first,
  • And know that your next decision should be based on data, not feelings.

That's precisely why GTG CRM was created: to help online sellers control their daily sales before things get too chaotic to fix.

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