In Da Nang, among the dozens of English centers that spring up every year, EduLink – her center Lan Anh (31 years old) – was once just a small name in a competitive market. Her class is always loved by students because of her friendly teaching method, but behind the exciting lessons is a mess of management and student care.

Every day, her team has to check messages from Facebook, Zalo, Gmail, sometimes even SMS — all located in different places. Parents who ask for class schedules have not yet been answered by the staff, and those who ask about tuition fees have to wait until the next day. Excel has become the “heart” of the center, but it cannot reflect the entire student journey — from registration, trial study, to paying tuition. “I knew I was losing opportunities every day, not because of a lack of students, but because of a lack of systems,” Lan Anh said.

From manual management to a unified platform

The turning point came when EduLink decided to switch to GTG CRM integrated with AI. More than just a data storage software, this platform helped Lan Anh restructure the entire way the center operates — from marketing, student care, to communication with parents.

The first thing she noticed was the change in the way the team communicated. All messages from Facebook, Zalo, Gmail, and Live Chat on the website converged in one place. When a parent texted, “If Nam is absent today, can he make up for the lesson?”, the system The system automatically opens the student profile, displaying the class, teacher, and progress. AI suggests appropriate responses — just click send. Thanks to that, the team's response time has been reduced from tens of minutes to just seconds.

“Parents are impressed by the feeling of being cared for immediately,” Lan Anh shared. “Before, they had to wait, but now, GTG CRM helps us be proactive like a real professional center.”

Automatic care, nurturing trust

With the increasing number of students, sending emails reminding students of tuition fees, announcing exam schedules, or wishing them happy birthdays has become a burden. But when Automation Workflow was implemented, everything changed completely.

She just needed to set up a scenario: when a student registers for a new course, the system automatically sends a confirmation email; three days before the tuition payment deadline, a reminder message is sent; on the student's birthday, a discount voucher is given. “These messages are not labor intensive, but the effect is huge — parents feel cared for, and we don't have to do it manually anymore.”

When marketing gets smart

Previously, EduLink was still running Facebook and Google ads, but it was almost “groping in the dark”. Ms. Lan Anh writes advertising content based on her feelings, choosing keywords without knowing how effective they really are.

Since using Campaigns AI in GTG CRM, everything has become clearer and faster.

AI helps her create advertising content and SEO-standard descriptions, suggesting keywords suitable for the education sector and the group of parents interested in the course. She just needs to choose the template of content she likes and launch the campaign in minutes.

Thanks to the built-in reporting dashboard in GTG CRM, she can track all of her ad performance – from impressions , CTR, CPC to conversion costs – in one place, instead of having to open each platform individually.

“I used to have to log into each ad account to see the results,” she shares, “now I just open GTG CRM and see everything. Everything is transparent, easy to understand and helps me make decisions faster.”

AI Assistant – a virtual partner in the center

Every morning, instead of meeting to summarize data, Ms. Lan Anh just needs to ask AI Assistant: "How many new students are there this week?" or "How effective was last week's Facebook campaign?" The answer is not just a number, but also includes charts and action suggestions. “AI not only reports, but also thinks for me – it helps me make decisions quickly and still be sure,” she said.

Results after 3 months

Three months after operating with GTG CRM, EduLink has become a completely different center. Response rates to instant messages tripled, more parents signed up for new courses, and the operations team saved nearly 20 hours a week. More importantly, new students increased by 45%, and advertising costs dropped significantly.

“I thought I needed more staff,” Lan Anh laughs, “but it turns out I just needed a smarter system.”

Lessons from EduLink

EduLink’s story is a clear demonstration that AI does not replace humans, but amplifies their capabilities. When data, communication, and operational processes are unified, a small center can operate like a large enterprise – fast, accurate, and dedicated.

GTG CRM not only helps Ms. Lan Anh manage her students better, but also helps her spend time on what is most important: building better learning experiences for students.