In Da Nang, amidst dozens of English language centers springing up every year, EduLink – the center owned by Ms. Lan Anh (31 years old) – was once just a small name in a highly competitive market. Her classes were always popular with students because of her friendly teaching methods, but behind the lively lessons lay a host of problems in managing and caring for students.

Every day, her team has to check messages from Facebook, Zalo, Gmail, and sometimes even SMS — all stored in different places. Parents asking about class schedules are often not answered promptly, while those inquiring about tuition fees have to wait until the next day. Excel has become the "heart" of the center, but it cannot reflect the entire student journey — from registration and trial lessons to tuition payment. "I know I'm losing opportunities every day, not because of a lack of students, but because of a lack of a system," Lan Anh recounts.

From manual management to a unified platform

The turning point came when EduLink decided to switch to GTG CRM, which integrates AI. More than just data storage software, this platform helped Ms. Lan Anh restructure the entire way the center operates — from marketing and student care to communication with parents.

The first thing she noticed was the change in how the team communicated. All messages from Facebook, Zalo, Gmail, and Live Chat on the website converged in a single place. When a parent messaged, "If Nam is absent today, can he have a make-up lesson?", the system automatically opened the student's profile, displaying the class, teacher, and progress. The AI suggested a suitable answer – all that was needed was to click send. As a result, the team's response time dropped from tens of minutes to just a few seconds.

"Parents are very impressed because they feel cared for immediately," shared Ms. Lan Anh. "Previously, they had to wait, but now, GTG CRM helps us be proactive like a truly professional center."

Automated care, fostering trust.

With the increasing number of students, sending emails reminding them of tuition fees, announcing exam schedules, or wishing them a happy birthday became a burden. But when Automation Workflow was implemented, everything changed completely.

She simply set up a scenario: when a student registers for a new course, the system automatically sends a confirmation email; three days before the tuition payment deadline, a reminder message is sent; and on a student's birthday, a discount voucher is given. "These messages don't actually take much effort, but the effect is huge — parents feel cared for, and we don't have to do it manually anymore."

Set up an automated message reply script.

When marketing becomes smart

Previously, EduLink ran Facebook and Google ads, but it was almost like "groping in the dark." Ms. Lan Anh wrote ad content based on intuition, choosing keywords without knowing the actual effectiveness.

Since implementing Campaigns AI in GTG CRM, everything has become clearer and faster.

AI assists her in creating SEO-optimized ad content and descriptions, suggesting keywords relevant to the education industry and the parent groups interested in the courses. She simply chooses a content template she likes and launches the campaign in minutes.

Thanks to the built-in reporting features in GTG CRM, she can track all advertising performance – from impressions, CTR, CPC to conversion costs – all in a single interface, instead of having to open each platform separately.

"Previously, I had to log into each advertising account to see the results," she shared, "now I just open GTG CRM and see everything. Everything is transparent, easy to understand, and helps me make decisions faster."

AI suggests keywords, ad copy, and descriptions optimized for SEO.

AI Assistant – the virtual partner in the center.

Every morning, instead of holding meetings to compile data, Lan Anh simply asks her AI Assistant: "How many new students did we get this week?" or "How effective was last week's Facebook campaign?". The answer is not just a number, but also includes charts and suggested actions. "The AI doesn't just report; it thinks for me – it helps me make quick yet confident decisions," she says.

Intelligent AI assistants can answer any questions about your business based on stored data.

Results after 3 months

Three months after implementing GTG CRM, EduLink has become almost a completely different center. Message response rates have tripled, more parents are returning to enroll their children in new courses, and the operations team saves nearly 20 hours per week. More importantly, the number of new students has increased by 45%, and advertising costs have decreased significantly.

"I used to think I needed more staff," Lan Anh laughed, "but it turned out I just needed a smarter system."

Lessons from EduLink

EduLink's story is clear evidence that AI doesn't replace humans, but rather amplifies their capabilities. When data, communication, and operational processes are integrated, a small center can operate like a large enterprise – fast, accurate, and dedicated.

GTG CRM not only helps Ms. Lan Anh manage her students better, but also allows her to dedicate her time to what matters most: building a better learning experience for her students.