What sections should a standard business website structure include?

You decide to create a website for your company. You contact a design company, and they ask, "What pages would you like on the website?" but you don't know how to answer correctly.

Or perhaps you already have a website, but visitors browse briefly and then leave. No one contacts you, no one reads the entire content. You suspect your website is missing something, but you don't know what.

This is the most common problem for small and medium-sized businesses when creating a website: not knowing what sections are needed for a standard structure . As a result, the website either lacks important pages, has too many pages nobody reads, or has a disorganized layout that prevents visitors from finding the necessary information.

This article will go through each page and section, including sample sitemaps, sample menus, and sample sections, so you know exactly what a standard, informative business website needs to have.

8 essential pages for a business website

Before going into detail, here's the overall structure a website for an SMB business needs:

Each page doesn't exist in isolation. They are linked together as a system – if one link is missing, the customer will be left out of the buying journey.

Sample sitemap for SMB business websites

Before diving into individual pages, let's look at the big picture. Here's a sample sitemap that most small and medium-sized businesses can use right away:

 Trang chủ ├── Giới thiệu công ty │ ├── Đội ngũ (tuỳ chọn) │ └── Giá trị cốt lõi (tuỳ chọn) ├── Dịch vụ │ ├── Thiết kế website │ ├── SEO │ └── Quản trị Fanpage ├── Dự án (Case study) │ ├── Case study 1 │ └── Case study 2 ├── Blog │ ├── Bài viết 1 │ └── Bài viết 2 ├── FAQ ├── Liên hệ └── Báo giá (Landing page CTA) Each page should be located no more than 2–3 clicks away from the homepage — this is a crucial principle for efficient Google crawling and to prevent customers from getting lost. Trang chủ ├── Giới thiệu công ty │ ├── Đội ngũ (tuỳ chọn) │ └── Giá trị cốt lõi (tuỳ chọn) ├── Dịch vụ │ ├── Thiết kế website │ ├── SEO │ └── Quản trị Fanpage ├── Dự án (Case study) │ ├── Case study 1 │ └── Case study 2 ├── Blog │ ├── Bài viết 1 │ └── Bài viết 2 ├── FAQ ├── Liên hệ └── Báo giá (Landing page CTA)

Sample menu: Standard navigation for business websites

The main menu (header navigation) should contain a maximum of 6–7 items. More is confusing, fewer is insufficient.

Sample menu:

 Trang chủ | Giới thiệu | Dịch vụ ▾ | Dự án | Blog | FAQ | Liên hệ ├── Thiết kế website ├── SEO └── Quản trị Fanpage Some principles: Trang chủ | Giới thiệu | Dịch vụ ▾ | Dự án | Blog | FAQ | Liên hệ ├── Thiết kế website ├── SEO └── Quản trị Fanpage

• The service should have a dropdown menu listing each sub-service.
• A call to action (CTA ) such as "Get a Quote" or "Free Consultation") should be a prominent button in the top right corner, in a different color from other items.
• The menu must work well on mobile — a hamburger menu, tap to open a dropdown, and content should not be obscured.

❌ Common mistake: Putting too many items in the menu makes it difficult for customers to know where to click first. ✅ Correct: 6–7 main items + 1 prominent CTA button.

1. Homepage - The central hub of the entire website

The homepage isn't where you tell everything. The homepage is where you guide your visitors in the right direction – in the first few seconds.

A first-time visitor to your website will ask themselves three questions:

1. What does this company do?
2. Can you solve your problem?
3. What's the next step?

If the homepage answers these three questions within the first 5 seconds, you've already won half the battle.

Sample section for the homepage:

Hero Section

• Clear headline: state what you do, for whom.
• Subheadline: Add specific benefits
• Main CTA button: "Free consultation" or "View services"
• Illustrative images or short videos

❌ "Welcome to ABC Company" ✅ "Professional website design for small and medium-sized businesses - from zero to online in 2 weeks"

Featured services section (3-4 services)

• Icon + service name + 1-2 line description
• Link to the detailed service page

Visit social proof

• 3-5 key metrics: number of clients, years of experience, projects completed.
• Partner/Client Logos (6–10 logos)

Section case study

• 2-3 short case studies: client name + results achieved
• Link to the detailed case study page

Latest blog section

• 3 most recent posts
• Link to blog page

Section CTA at the bottom of the page

• Action headline: "Ready to upgrade your business website?"
• CTA button: "Get a free consultation"
• Microcopy: "Response within 24 hours · No commitment · Free"

2. About Us Page - Where trust is built before selling.

Don't underestimate the "About Us" page. It's one of the most visited pages on a business website – especially by B2B clients who are in the decision-making stage.

Visitors come to the "About Us" page because they want to answer this question:

"Is this company trustworthy? Is it competent?"

So what does an "About Us" page need?

Sample section for the About Us page:

Company story

• Don't write something like "founded in 20XX, with a mission...". Tell a short story about a problem and how you solved it.
• For example: "We started because we noticed that 80% of SMB websites in Vietnam looked the same and nobody wanted to come back a second time."

Vision and core values

• 3-4 core values, each with 1-2 lines of detailed explanation.
• Avoid generic terms like "professional," "dedicated," and "creative"—anyone can say them.

Team

• Actual photo, name, title, and a one-line professional description.
• It's not necessary to have the entire company with 3-5 key people; that's enough.

Achievements in numbers

• Number of years in operation
• Number of customers served
• Number of projects implemented

Certification / Partnership

• Strategic Partner Logo
• Industry certifications (if applicable)

👉 Tip: The About Us page should have a Call to Action (CTA) at the end — for example, "Want to know how we can help your business? → Contact us now."

3. Services Page - Where customers decide whether or not to contact us.

The services page is where customers understand exactly what you offer, how the process works, and why they should choose you over your competitors.

The most common mistake: grouping all services onto a single page , writing 2-3 lines for each service. Customers don't understand, and Google doesn't know what keywords this page is targeting.

The correct way: create one overview page and one detail page for each service .

Service overview page ( /dich-vu ):

• List all card-based services: icon + name + short description + detailed link
• Each card leads to a separate service page.

Detailed service page ( /dich-vu/thiet-ke-website ):

Edit sample:

👉 Each detailed service page targets a specific commercial keyword. For example: "business website design", "SEO services for SMBs".

4. Case Study Page - Let the results speak for themselves.

SMB customers are very cautious when spending money. They need proof that you've delivered, not just empty promises.

The case study page (or Project page) is where you showcase that evidence.

Structure of an effective case study:

1. Customer context

• Their industry, scale, and the problems they are facing.

2. Specific Challenges

• Example: "The old website loads in over 8 seconds, has a bounce rate of 75%, and none of the contact forms are working."

3. Solutions that have been implemented

• What did you do - list it specifically, step by step?

4. Numerical results

5. Customer testimonials

"After redesigning the website, the number of leads increased fivefold in the first three months." - Mr. Minh, Director of ABC Corp

On the Project overview page ( /du-an ), a list of case studies is displayed in card format: thumbnail image + client name + featured result + detailed link.

5. Blog - A traffic generator and customer nurturing machine.

A blog isn't just for writing for the sake of writing. A blog is a tool for:

1. Attract traffic from Google - through articles targeting informational keywords.
2. Build expertise - so that clients believe you truly understand the industry.
3. Nurturing potential customers - from "learning" to "ready to buy"
4. Create internal links - directing visitors from blog posts to service pages or case study pages.

What does a blog need to be effective?

In terms of structure:

• Blog list page ( /blog ) - displays the latest posts, with pagination.
• The detailed article page ( /blog/slug-bai-viet ) - includes a table of contents, breadcrumb, and a sidebar suggesting related articles.
• Sort by category or tag

In terms of content, each article:

👉 Tip: Each blog post should link to at least 2–3 other pages on the website (service page, case study, or related blog post). This is a way to build natural internal links.

6. FAQ Page - Address all barriers before customers contact us.

The FAQ isn't a subpage. This is where you proactively address concerns customers have but don't ask about – and because they go unanswered, they quietly leave.

Here are some FAQs that a business website should have:

Regarding services:

• What is the workflow?
• How long will it take to complete?
• Is there post-delivery support?

Regarding costs:

• How much would it cost?
• Are there any packages available for small businesses?
• How do I pay?

Technically:

• I don't know anything about technology, can I still do this job?
• Can the website's content be edited after delivery?
• Is the data secure?

Regarding reliability:

• How long has the company been in operation?
• Are there any clients I can refer to?

Principles for writing FAQs:

1. Ask the difficult questions first : questions about price, time, and risk.
2. Your response should highlight your benefits : don't just say "yes/no".
3. In short : 3-5 lines per answer

For example:

I don't know how to code, can I still manage the website myself? Absolutely. The website uses a visual content management system (CMS) - you only need to know how to use Word to update content, add articles, and change images without touching any code.

👉 In terms of SEO: using FAQ Schema markup allows the question to appear as a rich snippet on Google – occupying more space on the search results page.

7. Contact Page - Don't make customers have to find a way to contact you.

It sounds simple, but many business websites have contact pages that lack information, or only have an email submission form that nobody responds to.

A standard contact page should have:

Contact form guidelines:

• Fewer fields = more leads. Each additional field reduces form completion rates by 5-10%.
• The label is clear , and the placeholder has an example (e.g., "Nguyen Van A").
• Real-time validation - report errors immediately when you enter incorrect information, don't wait until you click submit to receive a notification.
• Below the form, there should be a line that says: Your information is kept completely confidential.

In terms of SEO: ensure that the NAP (Name - Address - Phone) on the contact page exactly matches the information on your Google Business Profile. This is a crucial signal for local SEO.

8. Cross-cutting CTAs - Small button, big impact

A Call-to-Action (CTA) isn't a separate page – it's a recurring element across all pages of the website.

A standard business website needs CTAs in the following locations:

Principles for writing a Call to Action (CTA):

A good CTA = Action + Benefit

❌ "Send" ❌ "Submit" ✅ "Receive free consultation within 24 hours" ✅ "View detailed price quote"

Below each CTA, there should be a microcopy to alleviate concerns:

• No commitment
• Response within 24 hours
• Completely free

Structural design rule: Consistent Brand Identity

A good website structure isn't just about having enough pages – it's about consistency between pages. This is where brand identity plays a crucial role.

The following elements need to be consistent throughout:

• Color : Use a maximum of 2-3 primary colors consistently for CTAs, headings, and links.
• Fonts : Use one font for headings and one font for body text - do not use more than two fonts.
• Tone of voice : If the homepage is user-friendly, the service pages should also be user-friendly; don't suddenly switch to a corporate tone.
• Images : Prioritize real photos; if using illustrations, maintain a consistent style throughout.
• Header and Footer : the same on every page - this is the backbone of the website.

When brand identity is consistent, customers perceive professionalism without you having to say anything.

Conclude

A standard business website doesn't need dozens of complex pages. It needs just 8 pages , each serving its specific purpose:

1. Homepage : navigation
2. Introduction : Building Trust
3. Service : Value explanation
4. Case study : demonstrating competence
5. Blog : Attracting and Nurturing
6. FAQ : Barrier Handling
7. Contact : Take action
8. A consistent CTAs : drive conversions.

A clear structure, well-placed content, and consistent brand identity – that's the formula for your business website to not just exist for the sake of having one, but to actually generate customers.