Gestion des stocks lors de changements de modèles commerciaux

Introduction

When a business decides to transform its business model – from traditional retail to e-commerce, from wholesale to retail, or to expand into omnichannel – one of the biggest challenges is inventory management. The amount of dead stock, synchronizing inventory across channels, and avoiding overselling are issues that every business faces.

Based on practical experience, the lack of a centralized inventory management system can increase conversion costs by 20-30% and lead to many operational errors. This article will guide you on how to scientifically handle inventory when changing models, and introduce GTG CRM's Product & Inventory Management solution to optimize this process.

Challenges in Business Model Transformation

❌ Disjointed Product Data

When selling on multiple channels (Website, Shopee, Lazada, TikTok Shop), each platform has its own management methods. This leads to businesses having to update product information, prices, and inventory on each channel individually – which is time-consuming and prone to errors.

❌ Unsynchronized Inventory Across Channels

A product has 10 units in stock but is listed for sale on 3 different channels. When one channel sells 5 units, the other two channels still show 10 units available – leading to overselling and customer complaints.

❌ Difficulty in Calculating Prices and Profits

When changing models, repricing products requires considering: original cost, VAT, operating costs, and desired profit margin. Manual calculations in Excel are very prone to errors.

❌ Difficulty in Managing Dead Stock

Products that are no longer suitable for the new model need to be liquidated or adjusted, but there's a lack of tools to track and analyze their effectiveness.

Solution: GTG CRM's Product Hub

Product Hub is a centralized product and inventory management system that helps businesses:

• ✅ Centralized Management - One place to manage all products, warehouses, and variants
• ✅ Omnichannel Synchronization - Connects Shopee, Lazada, TikTok Shop with two-way synchronization
• ✅ Real-time Inventory Management - Tracks inventory instantly, avoids overselling
• ✅ Automatic Calculation - Cost price, VAT, selling price, and profit are calculated automatically
• ✅ Website Integration - Products are automatically displayed on your website

Guide to Handling Inventory During Business Model Transformation

Step 1: Inventory Count and Classification

Before transitioning, you need a clear picture of your current inventory:

1. Create Warehouses in Product Hub

• Go to Product Hub → Warehouses
• Add main warehouse, sub-warehouses, branch warehouses
• Enter information: Warehouse name, code, address, contact person

2. Import Product List

• Create products with complete information: SKU, name, category, brand
• Add variants (color, size) if any
• Assign products to specific warehouses

3. Classify Products

• Group A: Products suitable for the new model, to continue selling
• Group B: Products requiring price or strategy adjustments
• Group C: Dead stock requiring liquidation

Step 2: Reprice Products

Product Hub helps you calculate prices automatically based on the formula:

Selling Price = Cost Price + VAT + Desired Profit

• Enter the product's cost price
• The system automatically calculates VAT according to regulations
• You set the desired profit margin (e.g., 20%)
• The system automatically calculates the final selling price

Example:

• Cost Price: 100,000đ
• VAT (10%): 10,000đ
• Profit (20%): 20,000đ
• → Selling Price: 130,000đ

Step 3: Synchronize Products to Channels

Once you have centralized product data, you can push products to multiple channels simultaneously:

1. Connect E-commerce Platforms

• Shopee: Connect your Shopee shop
• Lazada: Connect your Lazada shop
• TikTok Shop: Connect your TikTok shop

2. Push Products to Platforms

• Select products to push
• Configure information for each platform (if needed)
• Click "Push Products"
• The system synchronizes automatically

3. Two-Way Synchronization

• When an order comes from Shopee/Lazada/TikTok, inventory is automatically deducted
• Inventory is updated in real-time across all channels
• Completely avoids overselling

Step 4: Manage Dead Stock

For products in Group C (dead stock):

1. Mark Status

• Change product status to "Out of Stock" or "Draft"
• Products will not be displayed on the website and platforms

2. Create Liquidation Campaigns

• Create a separate product group for liquidation items
• Offer significant discounts for quick sales
• Use GTG CRM's marketing features to run targeted ads

3. Track Performance

• Dashboard displays inventory quantity over time
• Reports on best-selling/slow-moving products
• Timely strategy adjustments

Step 5: Continuous Optimization

After transforming your business model, monitoring and optimization are crucial:

Monitor Metrics:

• Average inventory
• Inventory turnover rate
• Stockout rate
• Revenue by channel

Improve Processes:

• Use data to forecast demand
• Adjust reorder quantities
• Optimize inventory allocation across warehouses

Benefits of Using Product Hub

Important Notes

⚠️ Data Consistency: Similar to ad principles – keywords must match the landing page, product information across channels must be completely consistent. If customers see a price of 100k on Shopee but 120k on the website, they will leave immediately.

⚠️ Preview Before Publishing: Use the "Preview" feature to see how products will appear on your website before pushing them to e-commerce platforms. Adjust images and descriptions to suit each platform.

⚠️ Data Backup: Before transforming your business model, export all product and inventory data as a precaution.

⚠️ Staff Training: A new system requires new workflows. Ensure staff are fully trained to avoid errors in the initial phase.

Conclusion

Handling inventory during business model transformation is not easy, but with a centralized management system like GTG CRM's Product Hub, you can control the entire process scientifically and effectively.

Instead of worrying about disjointed data and unsynchronized inventory, you can now focus on business development with the confidence that the system is running smoothly.