How are EVN and Petrovietnam implementing digital transformation?

When major corporations take the lead in digital transformation – a positive signal for the entire economy.

In the national digital transformation roadmap towards 2025 and 2030, state-owned enterprises (SOEs) are considered the "locomotives" in the digitalization of the economy. Following the directives of the Government and the State Capital Management Committee, large corporations such as Petrovietnam and EVN not only "apply" technology but also "lead" the trend of innovation, creating new operating standards for the private sector as well.

At the macro level, the digital transformation of state-owned enterprises (SOEs) is not simply about upgrading information technology systems. It's about transforming the operating model, where data becomes central, and technology – especially AI (artificial intelligence), IoT (Internet of Things), Big Data, and ERP (enterprise resource planning) – becomes the core tool for optimizing management, production, and customer service.

The success of these "giants" strongly affirms that digital transformation is not the privilege of large-scale businesses, but a mandatory path for all businesses that want to survive and thrive in the digital age.

If Petrovietnam and EVN are leading the digital transformation on a national scale, then GTG CRM is the platform that helps small and medium-sized enterprises (SMEs) "digitize" with the same mindset – but with more optimized costs and resources.

Petrovietnam – Data and AI help optimize operations.

Over the years, the Vietnam Oil and Gas Group (Petrovietnam) has implemented a series of technological initiatives, ushering oil and gas exploration and production into the digital era.

By deploying AI, IoT, and Big Data in a coordinated manner, Petrovietnam can monitor production data in real time, analyze pressure, flow rate, and temperature indicators to optimize operations. As a result, production costs at key fields such as Bach Ho and Rong have decreased by 10–15%, while labor productivity and safety have improved significantly.

Furthermore, the integrated ERP system helps Petrovietnam unify all financial activities, materials management, asset management, and supply chain on a single platform. This not only increases transparency but also supports real-time forecasting of production demand, costs, and revenue – a crucial factor in the oil and gas industry, which is highly volatile in terms of price and output.

In addition, Big Data helps the corporation analyze global market data, predict oil price trends, and adjust business strategies in a timely manner.

As a result, Petrovietnam has not only reduced resource waste but also optimized productivity, efficiency, and decision-making capabilities – crucial factors in a globally competitive environment.

A lesson for small businesses: Data is also your "oil mine."

Not every business is on the scale of Petrovietnam, but every business has its own "data resources"—customer data, marketing campaigns, purchasing behavior, or market feedback.

With GTG CRM, small businesses can:

• Store and manage all customer data, transactions, revenue, and advertising on a single, unified platform.
• Built-in AI applications analyze customer behavior and suggest optimized advertising content, email marketing campaigns, and landing pages.
• Monitor the effectiveness of multi-channel campaigns (Google, Facebook, Zalo, Email, etc.) through intuitive dashboards, helping business owners make quick and accurate decisions.

If Petrovietnam uses AI to optimize its offshore drilling rigs, then the company can absolutely use GTG CRM to "drill deep" into customer data – extracting real value from each interaction.

EVN – Comprehensive digital transformation in the electricity industry

From power plants to offices – where every process is digitized.

Vietnam Electricity Group (EVN) is one of the pioneering enterprises in implementing comprehensive digital transformation on a national scale. Since 2021, EVN has begun building a comprehensive digital ecosystem, covering almost all areas of operation: internal management, production, investment and construction, business, customer service, and information technology.

One of the notable highlights is EVN Digital Office – the first electronic office system in the state-owned enterprise sector that allows for 100% electronic processing, signing, and storage of documents. This has saved millions of pages of paper and thousands of hours of manual work, while also ensuring seamless communication between affiliated units nationwide.

In its technical operations, EVN also applies UAVs (drones), AI cameras, and IoT sensors to monitor transmission lines and substations. Image data analyzed by AI helps detect problems early, reduce maintenance time, mitigate risks, and increase the safety of the national power system.

In particular, EVN has shifted all electricity services to a 100% online format, from registration and connection to payment. The cashless payment rate has reached over 99.5%, demonstrating the efficiency and high level of digital readiness of the enterprise.

Lessons for SMEs: Automation and customer experience are key.

You don't need to be a national corporation to implement automation – GTG CRM helps small businesses do the same at the right scale:

• Automation Workflow: Set up scenarios to send automated emails, messages, or notifications when customers register, place orders, or haven't responded yet.
• Unified Messaging: consolidates all conversations from Facebook, Zalo, Gmail, WhatsApp, etc., into a single location for quick and efficient customer service, ensuring no customer inquiries are missed.
• Live Chat AI: Automatically suggests intelligent answers, collects customer information, and saves it directly to the CRM.
• E-invoicing & Task Management: supports the management of invoices, contracts, and work schedules, reducing administrative procedures and increasing internal efficiency.

EVN is digitizing to serve 30 million households, while GTG CRM helps you digitize to serve each customer individually – accurately, quickly, and efficiently.

The government and the leading role of state-owned enterprises.

The Vietnamese government has clearly stated: "Digital transformation is no longer an option, but a necessary path."

In the State-Owned Enterprise Restructuring Plan for the period 2021–2025, the goal by 2030 is for 100% of SOEs to complete comprehensive digital transformation, while simultaneously spreading models of transparent governance, efficient operation, and data-driven decision-making.

The State Capital Management Committee, the Ministry of Information and Communications, and the Ministry of Finance all emphasized the pioneering role of state-owned enterprises in:

• Applying digital technology to innovate governance.
• Standardize processes according to international standards.
• Setting an example for private businesses in innovation.

However, digital transformation is not exclusive to the state sector. In the digital economy ecosystem, small and medium-sized enterprises (SMEs) account for over 97% of all businesses in Vietnam, making them the driving force behind the nation's digital transformation pace.

GTG CRM – “AI Infrastructure” to help small businesses keep pace with digital transformation.

GTG CRM was developed with the goal of becoming a comprehensive AI platform for modern businesses, helping small and medium-sized enterprises (SMEs) to implement digital transformation steps similar to Petrovietnam and EVN, but with minimal cost, time, and manpower.

One platform – multiple integrated modules:

• Landing Page Builder: Create SEO-optimized sales pages with AI-powered content writing, image generation, and automated live chat.
• CRM: managing customers, companies, tasks, invoices – all data centralized in one place.
• Messaging Hub: consolidates all multi-channel messages (Facebook, Zalo, Gmail, WhatsApp, etc.) with AI support for quick responses.
• Marketing & Ads AI: assists in creating Google, Facebook, and LinkedIn ads; suggests SEO-optimized titles, descriptions, and keywords.
• Automation Workflow: Automating care processes, appointment reminders, email sending, and internal notifications.
• Access Control: User authorization, ensuring transparent administration and data security.

Thus, instead of investing tens of billions of VND to build their own infrastructure, SMEs can leverage GTG CRM as a "unified digital transformation platform," bringing all marketing, sales, customer service, and operational activities to the digital environment in just a few days.

Conclusion: Digital transformation is not just about technology – it's about a new management mindset.

The stories of Petrovietnam and EVN show that digital transformation is not just about "installing software" or "using technology," but about restructuring the entire way businesses operate, make decisions, and serve customers.

The difference between pioneers and laggards lies not in scale, but in mindset—mastering data and a willingness to change.

GTG CRM was created to make that a reality for Vietnamese small and medium-sized enterprises (SMEs) – turning digital transformation from a slogan into concrete action, helping each business operate like a "giant," even with a small team and limited budget.

CTA – Try GTG CRM Now

Start your digital transformation journey today.

Experience GTG CRM for free for 14 days – a comprehensive AI platform that helps your business operate smarter, more economically, and more efficiently.