When the "big guy" pioneers digital transformation - a positive signal for the entire economy

In the picture of national digital transformation by 2025, with a vision to 2030, the State-owned enterprises (SOEs) are considered the “locomotive” in the journey of digitalizing the economy. Under the direction of the Government and the State Capital Management Committee at Enterprises, large corporations such as Petrovietnam and EVN not only “apply” technology, but also “lead” the trend of innovation, creating new operating standards for the entire private sector.

At the macro level, digital transformation of SOEs is not simply upgrading the information technology system. It is a transformation of the operating model, where data becomes central, and technology – especially AI (artificial intelligence), IoT (Internet of Things), Big Data (big data) and ERP (enterprise resource planning system) – becomes the core tool to optimize management, production and customer service.

The success of these “big guys” is a strong affirmation that: digital transformation is not the privilege of large-scale enterprises, but a mandatory direction for all businesses that want to survive and develop in the digital era.

If Petrovietnam and EVN are leading the digital transformation on a national scale, then GTG CRM is the platform to help small and medium-sized enterprises “digitalize” with the same thinking but with more optimal costs and resources.

Petrovietnam – Data and AI help optimize exploitation operations

Over the years, the Vietnam Oil and Gas Group (Petrovietnam) has implemented a series of technological initiatives, bringing oil and gas exploitation activities into the digital era.

By synchronously deploying AI, IoT and Big Data, Petrovietnam can monitor exploitation data in real time, analyze pressure indicators, flow, temperature to adjust optimal operation. Thanks to that, the exploitation cost at key mines such as Bach Ho and Rong reduced by 10–15%, while labor productivity and safety were significantly improved.

Along with that, the integrated ERP system helps Petrovietnam unify all financial activities, material management, assets and supply chain on a single platform. This not only increases transparency but also supports forecasting production demand, costs and revenues in real time – an extremely important factor in the oil and gas industry which is highly volatile in terms of prices and output.

In addition, Big Data helps the group analyze global market data, predict oil price trends and adjust business strategies in a timely manner.

As a result, Petrovietnam not only reduces resource loss but also optimizes productivity, efficiency and decision-making ability – vital factors in a globally competitive environment.

Lesson for small businesses: Data is also your “oil mine”

Not every business is as large as Petrovietnam, but any business has its own “data resources” – customer data, marketing campaigns, purchasing behavior, or market feedback.

With GTG CRM, small businesses can:

• Store and manage all customer data, transactions, revenue, and advertising on a unified platform.
• Built-in AI application to analyze customer behavior, suggest advertising content, email marketing and optimized landing page.
• Monitor the effectiveness of multi-channel campaigns (Google, Facebook, Zalo, Email...) through intuitive dashboards, helping business owners make quick and accurate decisions.

If Petrovietnam uses AI to optimize offshore drilling rigs, then businesses can completely use GTG CRM to "drill deep" into customer data - exploiting real value from each interaction.

EVN - Comprehensive digital transformation in the electricity industry

From power station to office – when every process is digitalized

Vietnam Electricity Group (EVN) is one of the pioneering enterprises to implement comprehensive digital transformation on a national scale. Since 2021, EVN has started to build a comprehensive digital ecosystem, covering most of its operational areas: internal administration, production, construction investment, business, customer service and information technology. EVN Digital Office – the first electronic office system in the state-owned enterprise sector that allows processing, signing and archiving 100% of electronic documents. Thanks to this, millions of pages of paper and thousands of hours of manual work have been saved, while ensuring connectivity between affiliated units nationwide. EVN also applies UAVs in technical operations (drones), AI cameras and IoT sensors to monitor transmission lines and substations. Image data is analyzed by AI to help detect problems early, reduce maintenance time, limit risks and increase safety for the national power system.

In particular, EVN has transferred all electricity services to 100% online, from registration, connection to payment. The rate of cashless payments reached over 99.5%, demonstrating the efficiency and high level of digital readiness of businesses.

Lesson for SMEs: Automation and customer experience are the key

You don’t need to be a national corporation to apply automation – GTG CRM helps small businesses do the same at the right scale:

• Automation Workflow: Set up a scenario to send emails, messages or automatic notifications when customers register, place orders or have not responded.
• Unified Messaging: gather all conversations from Facebook, Zalo, Gmail, WhatsApp... to one place to take care of customers quickly, without missing anything.
• Live Chat AI: automatically suggests smart responses, collects customer information and save it directly to CRM.
• E-invoicing & Task Management: supports the management of invoices, contracts and work progress, reduces administrative procedures and increases internal efficiency.

EVN digitizes to serve 30 million households, while GTG CRM helps you digitize to serve each customer - accurately, quickly and effectively.

The Government and the “leading” role of state-owned enterprises

The Vietnamese Government has clearly identified: “Digital transformation is no longer an option, but a mandatory path.”

In the State-owned Enterprise Restructuring Plan for the period 2021–2025, the goal by 2030 is 100% of SOEs complete comprehensive digital transformation, and spread a transparent governance model, efficient operations and data-based decision-making.

State Capital Management Committee, Ministry of Information & The media and the Ministry of Finance both emphasized the pioneering role of SOEs in:

• Applying digital technology to innovate governance.
• Standardizing processes according to international standards.
• Setting an example for private enterprises in innovation.

However, digital transformation is not only for the state sector. In the digital economic ecosystem, small and medium-sized enterprises (SMEs) account for more than 97% of the total number of enterprises in Vietnam, so they are the force that determines the speed of national digital transformation.

GTG CRM - "AI infrastructure" helps small businesses catch up with the speed of digital transformation

GTG CRM was developed with the goal of becoming a comprehensive AI platform for modern businesses, helping small and medium-sized enterprises carry out digital transformation steps similar to Petrovietnam and EVN but with minimal cost, time and manpower.

One platform – many integrated modules:

• Landing Page Builder: create SEO-standard sales pages with AI content writing, image generation and live chat automatically.
• CRM: manage customers, companies, jobs, invoices – all data centralized in one place.
• Messaging Hub: gather all multi-channel messages (Facebook, Zalo, Gmail, WhatsApp…) with AI support for quick response.
• Marketing & Ads AI: support creating Google, Facebook, LinkedIn ads; Suggest title, description, SEO standard keywords.
• Automation Workflow: automate the care process, schedule reminders, send emails, internal notifications.
• Access Control: decentralize users, ensure transparent management and data security.

Thus, instead of having to invest tens of billions of VND to build a separate infrastructure, SMEs can take advantage of GTG CRM as a "unified digital transformation platform", bring all marketing - sales - customer care - operations activities to the digital environment in just a few days.

Conclusion: Digital transformation is not just about technology – it is a new management mindset

The story of Petrovietnam and EVN shows that: digital transformation is not just about "installing software" or "using technology", but is restructuring the entire way businesses operate, make decisions and serve customers.

The difference between pioneers and laggards is not about scale, but about data mastery and willingness to change.

GTG CRM was born to make that happen for Vietnamese small and medium-sized enterprises - turning digital transformation from slogan to concrete action, helps every business to operate like a “big guy”, even with a small team and limited budget.

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