“Travel is an experience, but for customers to have a good experience, you need a better operating process.”

That is the sharing of Ms. Minh Nguyet, founder GoExplore Travel – a travel center specializing in organizing tours in the Central region for domestic and international customers.

Starting with only 5 employees and 3 main tours (Hoi An, Hue, Ba Na Hills), GoExplore once fell into the situation of “broken schedules, forgetting customers” – something not uncommon in small travel companies.

“Customers messaged to ask about tours on Facebook, the staff wrote it down in the book. The next day, someone else called back without knowing whether the customer had been consulted yet. Every week, I spend hours cross-checking with Excel. Sometimes just a small error can cause the whole group to reschedule.

And that's when Ms. Nguyet decided to "really transform digitally", instead of just running ads and using chat to sell tours.

Landing Page AI - When customers can "touch" the tour at first sight

Previously, GoExplore promoted tours mainly through Facebook. Many articles, beautiful photos, but customers read and then... scroll away, without leaving any information.

With Landing Page AI in GTG CRM, Ms. Nguyet does not need to hire a designer or programmer.

A ready-made system a library of Landing Page templates specialized for the tourism industry, with a built-in form to collect customer information to register for a tour.

You just need to choose the template you like, enter some basic information such as tour name, destination, departure time, and let GTG CRM take care of the rest.

GTG CRM's AI supports:

• Write attractive and SEO-standard tour descriptions
• Generate illustrative images that match the topic

“In just 10 minutes, I had a complete tour introduction page - from content, images to registration form. No need to design, no need to edit.”

All registered customer data all automatically dumped into CRM, helping the sales team call to confirm immediately without missing any customers.

As a result, in just 1 week, GoExplore's first landing page brought in more than 200 tour registrations, 5 times more than a regular Facebook ad post.

CRM – Every customer, every tour, all in one screen

Previously, GoExplore used Excel to store customer information. Each person has a column, each tour has a file in the spreadsheet.

Now, all customer data is centrally managed in GTG CRM, with full information:

• Full name, phone number, email
• Interested tour and expected departure date
• Status (new - consulting - deposited - completed)
• Notes from consultant

When a customer calls, just enter the phone number and the entire history will appear: which tour the customer has been on, what feedback they have, who is the staff in charge.

No more “switching the phone around” – everything is clear.

“Once an Australian customer called back to book an additional tour to Da Nang - Hue. We knew right away that they had been on a tour to Hoi An last week before, liked vegetarian food and staying at a hotel near the river. So after just a few minutes of consultation, they agreed immediately.”

That's the power of CRM - turning data into personalized experiences.

Tasks - Managing tasks like professional tour coordinators

Another big problem with GoExplore is… everyone thinks someone else is doing it.

Customers ask, no one answers because they think someone else has responded. The customer made a deposit but forgot to confirm.

With Tasks in GTG CRM, Ms. Nguyet started creating tasks for each employee:

• “Call to confirm Da Nang tour – 10am tomorrow”
• “Send tour contract to Ms. Mai – deadline is 2pm today”
• “Prepare guest list for tour guide Huy”

Everything is displayed on a single dashboard - who is doing what, where, is it done yet?

“I no longer have to text the Zalo group every morning. Just open GTG CRM and I know who is doing what.”

Results: When travel is powered by data and emotions

After 2 months of implementing GTG CRM, GoExplore Travel has made a clear change:

• The number of tour departures increased 28%
• Revenue increased 35%
• Return rate reached 30%
• Customer service staff saved 40% of time managing schedules and tasks

But for Ms. Nguyet, what is more important is the “relief”:

“Now, I no longer worry about missing schedule, missing customers or confusing deadlines. I can spend more time coming up with new tour ideas – which I love the most.”

Conclusion

The story of GoExplore Travel shows: “Good process management is the foundation of a perfect trip.”

GTG CRM helps travel and tourism centers operate like a complete orchestra – from attracting customers, processing information, assigning tasks to post-tour care – all connected in a single platform.