"Tourism is an experience, but to give customers a good experience, you need better operational processes."

This is a statement from Ms. Minh Nguyet, founder of GoExplore Travel – a travel center specializing in organizing tours of Central Vietnam for domestic and international tourists.

Starting with just 5 staff and 3 main tours (Hoi An, Hue, Ba Na Hills), GoExplore once faced the situation of "overscheduling and forgetting customers"—a common occurrence for small travel companies.

"Customers message us on Facebook asking about tours, and we record it in our logbook. The next day, someone else calls back, and we don't know if that customer has already received the information. Every week, I spend hours cross-checking with Excel. Sometimes, just one small mistake can cause the entire group to have to reschedule."

And that's when Ms. Nguyet decided to truly embrace digital transformation, instead of just running ads and using chat to sell tours.

AI Landing Page – When customers are "connected" to the tour at first glance.

Previously, GoExplore promoted tours primarily through Facebook. There were many posts and beautiful photos, but customers would read them and then... scroll away without leaving any contact information.

With AI landing pages in GTG CRM, Ms. Nguyet doesn't need to hire designers or programmers.

The system includes a library of landing page templates specifically for the tourism industry, with a built-in form for collecting customer information and registering for tours.

GTG CRM provides instantly beautiful travel landing pages.

You just need to choose your preferred template, enter some basic information such as tour name, destination, and departure time, and GTG CRM will take care of the rest.

GTG CRM's AI supports:

• Write compelling and SEO-optimized tour descriptions.
• Create illustrations that are appropriate to the topic.

"In just 10 minutes, I had a complete tour presentation page – from content and images to the registration form. No design work, no editing needed."

All customer registration data is automatically transferred to the CRM, allowing the sales team to call and confirm immediately without missing any customers.

As a result, in just one week, GoExplore's first landing page brought in over 200 tour registrations, five times more than a typical Facebook ad post.

CRM – Every customer, every tour, all in one screen.

Previously, GoExplore used Excel to store customer information. Each person had their own column, and each tour had its own file in the spreadsheet.

Now, all customer data is centrally managed in GTG CRM, with complete information:

• Full name, phone number, email
• Tour of interest and expected departure date
• Status (new - under consultation - deposit paid - completed)
• Notes from the consultant

Manage your customers all in one platform: GTG CRM

When a customer calls, simply entering their phone number will immediately reveal their entire history: which tours they've taken, their feedback, and who the staff member was in charge of.

No more chaotic camera switching – everything is clear.

“Once, an Australian customer called back to book another tour of Da Nang and Hue. We immediately recognized they had taken a tour of Hoi An the previous week, preferred vegetarian food, and wanted to stay in a hotel near the river. After just a few minutes of consultation, they agreed right away.”

That's the power of CRM – transforming data into personalized experiences.

Tasks – Managing tasks such as professional tour coordination.

Another major problem with GoExplore is… everyone thinks someone else is doing it.

Customers ask questions, but no one answers because they assume someone else has already responded. Customers pay a deposit but forget to confirm.

With Tasks in GTG CRM, Ms. Nguyet began creating tasks for each employee:

• "Call to confirm your Da Nang tour – 10 AM tomorrow"
• "Please send the tour contract to Ms. Mai – the deadline is 2 PM today."
• "Prepare the guest list for tour guide Huy."

Manage tasks professionally with GTG CRM

Everything is displayed on a single dashboard – who did what, where they are, and whether the task is complete.

"I no longer have to message the Zalo group every morning to see what everyone is doing. I just open GTG CRM and I know immediately what everyone is doing."

Result: When tourism is driven by data and emotion

After two months of implementing GTG CRM, GoExplore Travel has undergone a significant transformation:

• The number of tour departures increased by 28%.
• Revenue increased by 35%.
• The customer return rate reached 30%.
• Customer service representatives save 40% of their time managing schedules and tasks.

But for Ms. Nguyet, what mattered more was "relief":

"Now, I no longer worry about missing schedules, overlooking clients, or being overwhelmed by deadlines. I can dedicate more time to brainstorming new tour ideas – which is what I love most."

Conclude

GoExplore Travel's story demonstrates that "well-managed processes are the foundation of a fulfilling trip."

GTG CRM helps travel and tourism centers operate like a complete orchestra – from attracting customers, processing information, assigning tasks to post-tour care – all connected within a single platform.