How to build a clear e-commerce website so customers can easily find, understand, and buy from you.

You're an e-commerce seller with over 500 products on Shopee, Lazada, and TikTok Shop. Your revenue is stable at 50-100 million VND per month. But one day a customer asks, "Does your shop have a website?" – all you can do is give them a Shopee link, or a website link that they visit and then... close immediately.

Why? Because the website is messy:

• Over 500 products without categories → customers don't know what to look for.
• The menu is messy → you have to click 5 times to find the product.
• Product images are blurry and load slowly → customers close the page after 3 seconds.

The result? You're still 100% dependent on the e-commerce platform:

• 📉 Commission fee of 15-25% per order
• 📉 Algorithm changes → traffic drops suddenly
• 📉 Failure to build a unique brand → customers only remember "bought on Shopee" but not the shop's name.

This article will guide you in building an e-commerce website using the "easy to find – easy to understand – easy to buy" formula – helping customers find products in 10 seconds, understand their value in 30 seconds, and checkout in 2 minutes. No coding knowledge required, just drag and drop.

🔥 Why do sellers with multiple products NEED their own website?

1. Reduce dependence on e-commerce platforms.

E-commerce platforms can:

• Commission fees can be increased at any time (Shopee once increased them from 3% to 5-10% in just a few months).
• Changes to the algorithm → your product will be pushed down the ranking.
• Not giving you ownership of customer data → inability to provide customer care/retargeting.

Website = private property. You own 100% of the data, no one can forbid advertising, and no one can charge commission fees.

2. Increase order value

On e-commerce platforms, customers view your product → the algorithm suggests a competitor's product right next to it. You lose customers.

On their own website:

• Free cross-sell/upsell : Customer buys serum → you suggest adding toner, moisturizer
• Bundle products : Combo of 3 products with a 15% discount → increases the order value.
• Avoid competing with other sellers on the same page → customers focus 100% on your product.

3. Build a long-term brand.

• A custom domain (e.g., myphamxinh.vn ) → customers remember your name, not just "a cosmetics shop on Shopee".
• Organic SEO → Free traffic from Google forever (unlike paid advertising from e-commerce platforms).
• Retargeting via Facebook Pixel → Customers view products but don't buy? Run reminder ads targeting only this group → low cost, high conversion

🔥 Action: List 3 reasons why YOU need your own website right now – write them down on paper or in notes on your phone.

🗂️ Information architecture for an e-commerce website (Standard menu)

A sales website is like a physical store: customers need to know "where to go" to find the products .

Standard menu diagram:

 📌 Trang chủ ├── 🛍️ Danh mục sản phẩm │ ├── Danh mục A (VD: Áo thun nam) │ ├── Danh mục B (VD: Quần jeans) │ ├── Danh mục C (VD: Phụ kiện) │ └── 🔥 Khuyến mãi / Sale ├── ℹ️ Về chúng tôi ├── 📝 Blog │ ├── Hướng dẫn sử dụng │ ├── Review sản phẩm │ └── Tips & Tricks ├── 📞 Liên hệ ├── ❓ FAQ ├── 📜 Chính sách │ ├── Đổi trả │ ├── Vận chuyển │ └── Bảo mật thanh toán └── 🛒 Giỏ hàng / Checkout

Principles of category classification:

🔥 Action: Draw a menu diagram for YOUR website – up to 7 level 1 categories. Use clear names with keywords.

🏗️ Designing each page of the e-commerce website (Details)

Each page on the website has a specific role – much like each area in a physical store.

1. HOME PAGE — "Storefront Shops"

Objective: Make a strong impression in the first 3 seconds + provide quick navigation to categories/products.

The following sections are required:

Here's a real-world example:

Cosmetics shop:

• Hero Banner: "30% off all serums – 3 days left" + countdown timer
• Featured Products: 6 bestselling products (vitamin C serum, sunscreen, toner)
• Category Carousel: Serum, Moisturizer, Toner, Mask
• Testimonials: "My skin has brightened noticeably after 2 weeks of using this serum" – Nguyen Anh, Hanoi

Common mistakes:

• ❌ Hero banners lack clear call-to-action (CTA) → customers don't know what to do next.
• ❌ Displaying too many products (>12) on the homepage overwhelms customers, making it difficult for them to choose.
• ✅ Edit: 4-8 featured products + "See more" button leading to the category

🔥 Action: Select 6 of your bestselling products → These will be featured as Featured Products on the homepage.

2. CATEGORY PAGE — "Organized Shelves"

Objective: To help customers filter and find products quickly among 500+ SKUs.

The necessary components are:

Here's a real-world example:

Fashion shop:

• Breadcrumb: Homepage > Shirts > Men's T-shirts
• Filter: Price (under 200k, 200-500k, over 500k), Color (Black, White, Blue), Size (S, M, L, XL)
• Product Grid: 24 products per page, with clear images, clearly displayed prices, and discount percentages if available.

Common mistakes:

• ❌ No filters → customers have to scroll through thousands of products
• ❌ Inconsistent product images (some with white backgrounds, some with colored backgrounds) → visually confusing.
• ✅ Edit: Add filters + normalize the image (white background, 1:1 or 3:4 aspect ratio)

🔥 Action: List 3-5 of the most important filter criteria for your product category (price, color, size, brand...).

3. PRODUCT DETAILS PAGE — "Sales Consultant"

Objective: Persuade customers to buy with detailed information and encourage action.

The necessary components are:

Here's a real-world example:

Furniture shop:

• Gallery: 6-8 photos (front view, back view, side view, zoomed-in photos showing material details, photos of the table in the actual space)
• Price: 5,000,000 VND 3,500,000 VND (-30%)
• Description: Dimensions (length x width x height), material (natural oak wood), weight, 2-year warranty.
• CTA: "Add to cart" (bold blue) + "Buy now" (red)
• Related products: Dining chairs (matching set), floor rugs

Common mistakes:

• ❌ Only 1-2 photos → customers won't believe it
• ❌ Product descriptions copied/pasted from e-commerce platforms → lack emotion and are unconvincing.
• ❌ No specs → customers have to inbox to ask → missed conversions
• ✅ Edit: 6-8 high-quality photos + detailed description (size, material, usage instructions)

🔥 Action: Choose one bestselling product → take 5-8 more detailed photos (if you don't already have them) + write a detailed description of 200-300 words.

4. SHOPPING CART & CHECKOUT — "Cash Register"

Objective: Reduce the cart abandonment rate from 70% to <50%.

The necessary components are:

Here's a real-world example:

Standard checkout form:

• Customer information: Full name, phone number, email (optional)
• Delivery address: Address, District/County, Province/City
• Payment methods: Cash on Delivery / Bank Transfer / E-wallet
• Avoid unnecessary questions: Don't ask about date of birth, gender, occupation, etc. → customers will abandon their cart.

Common mistakes:

• ❌ Checkout form is too long (>10 fields) → 70%+ of customers abandon their cart.
• ❌ No shipping fee displayed before checkout → customers are shocked when they see the final total.
• ❌ No trust badges → customers worry, "Is this a scam?"
• ✅ Edit: Checkout 5-7 fields, display shipping fee immediately upon address selection, add icons for "Secure Payment" and "7-Day Returns".

🔥 Action: Test checkout on your website → count the number of steps and fields to fill out. If there are more than 7 fields or more than 3 steps → simplify immediately.

5. TRUST PAGES — Increase trust in online purchases

Objective: To address all customer concerns before they make a purchase.

The following pages are required:

Example of a standard FAQ:

• How long does shipping take?
• Hanoi/Ho Chi Minh City (within city limits): 1-2 days
• Distant provinces: 3-5 days

• Can I exchange or return the item?
• Free exchange/return within 7 days if the product is faulty or does not match the description.
• Condition: Still sealed, unused.

• How do I pay?
• COD (cash on delivery)
• Bank transfer
• E-wallets (MoMo, ZaloPay)

🔥 Action: Write down 5-7 of the most common FAQ questions customers ask you → and put them on your FAQ page.

⚠️ 5 common mistakes when building an e-commerce website (and how to fix them)

🔥 Action: Check your website → Is it making any of the 5 mistakes above? Fix the easiest one first (e.g., add a search bar, add an FAQ).

🎨 3 e-commerce website templates from GTG CRM (Detailed introduction)

GTG CRM offers 3 professional e-commerce templates, optimized for Vietnamese sellers:

1. Comprehensive E-commerce Template

Suitable for: Sellers in multiple industries (fashion, electronics, household goods, etc.)

Available:

• Homepage with Hero Banner, Featured Products, Category Carousel
• Products page with filters (price, brand, category)
• Cart + Checkout Page (1-2 steps)
• Blog (SEO content writing)
• Contact + FAQ

Advantages: Versatile, easily customizable, suitable for all industries.

2. Cosmetic Store Model

Suitable for: Sellers of cosmetics, skincare, and beauty products.

Available:

• Beautiful photo gallery (displaying products by collection)
• Brand-focused: Highlight the brand and tell a story.
• Blog about beauty tips and skincare routine guides.

Advantages: Elegant design, focus on brand image and story.

3. Furniture Samples

Suitable for: Sellers of high-end furniture, decor, and home appliances.

Available:

• Showroom-style layout (displaying products as in a real showroom)
• Large image, zoomed-in for detailed material texture.
• Smart product recommendations (table + chairs, sofa + coffee table)

Advantages: Creates a "living space" feel → customers can easily visualize the product in their own home.

🔥 Action: View 3 template samples → choose one that suits your industry.

🚀 7-Step Guide to Creating an E-commerce Website (No Coding Required)

Step 1: Register for GTG CRM

• Access: [gtg-crm.com]
• Register an account → Get 36,888 free credits to try out.

Step 2: Choose an e-commerce template suitable for your industry.

• Go to the "Templates" section → choose one of the three templates:
• Integrated (multi-sector) e-commerce
• Cosmetic Store
• Furniture

Step 3: Set up the Brand Kit

• Upload your logo
• Choose your brand colors (main color, secondary color).
• Choose a font (if needed).

GTG CRM will automatically apply the color and logo to the entire website.

Step 4: Add products

• Method 1 (quick): Import from Excel/CSV file (if there are 100 or more products)
• Method 2 (manual): Add each product individually: Name, Price, Image, Description

Each product should have 5-8 photos + a description of 200-300 words.

Step 5: Drag and drop to adjust page content.

• Drag and drop the sections on the homepage:
• Hero Banner → replace image + text "Sale 30%"
• Featured Products → select 6 bestselling products
• Category Carousel → select 4-6 main categories
• Similarly for the About, Contact, FAQ pages, etc.

→ No coding required, just drag and drop + fill in text

Step 6: Install Facebook Pixel + Google Tag

• Facebook Pixel: Retargeting customers who viewed products but didn't buy → run ads specifically for this group.
• Google Tag Manager: Track customer behavior (which pages they view, add items to cart, checkout, etc.)

→ GTG CRM has a 1-click guide to installing Pixel.

Step 7: Configure SEO

• GTG CRM automatically creates:
• Meta title and meta description for each page.
• Sitemap (submitted to Google Search Console)
• SEO-friendly URLs (e.g., myphamxinh.vn/serum-vitamin-c instead of ...product?id=123 )

→ Simply upload your sitemap to Google Search Console → organic traffic from Google will start coming in after 1-3 months.

🔥 Action: Register for GTG CRM today → follow the 7 steps above → complete your website in 1-2 days.

🎯 Conclusion

A well-designed e-commerce website means easy to find, easy to understand, and easy to buy , resulting in increased revenue.

"Easy to find": Clear 2-3 level menu, prominent search bar, breadcrumb navigation.

"Easy to understand": Clear product images, detailed descriptions, clearly displayed prices, and FAQs that answer all questions.

"Easy to buy": 1-2 step checkout, trust badges, shipping fees displayed upfront, multiple payment methods.

In short:

• Sellers with multiple products need their own website to reduce reliance on marketplaces, increase order value, and build brand awareness.
• Standard menu: 5-9 level 1 categories, names with keywords, sorted according to needs.
• Homepage = "front view", Category = "shelf", Product Page = "sales consultant", Checkout = "cash counter"
• Avoid these 5 mistakes: Multi-level menus, no search function, poor quality images, complicated checkout, and lack of trust pages.
• GTG CRM offers 3 professional e-commerce templates and a 7-step website creation process without coding.

🔥 Next step:

👉 View 3 e-commerce website templates from GTG CRM → Choose the template that suits your industry → Start building your website today.

👉 Sign up for GTG CRM → Receive 36,888 free credits → Create a professional online store in 1-2 days.

No coding knowledge required. No need to hire a developer. Just drag and drop and fill in the content.

Your online store = Your asset. Don't lose customers because of a cluttered website. 🚀